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Marketing self concept individuality: Introduction
- 1. Welcome
- 2. Outline: What is Self-Concept? Dimensions of Self-Concept: Components of Self-Concept: Interrelationship of Components of Self-Concept Formation of Self-Concept: Stages in Development of Self: Marketing self-concept individuality: What is the benefits? What increase person’s self concept? Factors Affecting Self-Concept Questions
- 4. What is Self-Concept? A multi-dimensional construct that refers to an individual's perception of "self" in relation to any number of characteristics, such as academics, gender roles and sexuality, racial identity, and many others. The self-concept is an internal model which comprises self-assessments. Positive and negative self-assessments in the physical, emotional, intellectual, and functional dimensions change over time. Self-concept affects the ability to function and greatly influences health status.
- 5. Dimensions of Self-Concept: Self-knowledge Self-expectation Social self Self-evaluation
- 6. Components of Self-Concept: Identity Body image Self-esteem Role performance
- 7. Interrelationship of Components of Self-Concept
- 8. Formation of Self-Concept: 1. Infant learns physical self different from environment. 2. If basic needs are met, child has positive feelings of self. 3. Child internalizes others people’s attitudes toward self. 4. Child or adult internalizes standards of society.
- 9. Stages in Development of SelfConcept: Self-awareness (infancy) Self-recognition (18 months) Self-definition (3 years) Self-concept (6 to 7 years)
- 10. Marketing self-concept individuality: Each person has personality characteristics that influence his or her buying behavior. Personality is often described in terms of such traits as selfconfidence, dominance, autonomy, deference, sociability, defensiveness, and adaptability. Personality can be useful variable in analyzing consumer brand choices Product brands also have personalities, and consumers are likely to choose brands whose personalities match their own
- 11. What is the benefits? Make person happy Make confident Build up personality Develop behavior Increase ideas about marketing Make reliable Help to build up personality
- 12. What increase person’s self concept? Sincerity Imagination Intelligent Money Behavior Education People
- 13. Factors Affecting Self-Concept Altered Health Status Experience Developmental considerations Culture Internal and external resources History of success and failure Crisis or life stressors Aging, illness, or trauma
- 14. Question: What is self-concept? How it help us? What is its component? What is the benefits? Is it always good or not?
- 15. Thank you