2. 27% of senior executives rate digital transformation
as now being “a matter of survival”
MIT Sloan Management / Capgmini
1
Process
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with digital transformation
3. Within the next twelve months, 19% of companies say that they
expect to appoint a Chief Digital Officer
Gartner
2
People
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with digital transformation
4. Over 90% of companies lack suitable digital skills
Capgemini Consulting Digital Talent Gap Report
3
People
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with digital transformation
5. Nearly a quarter (21%) of global CEOs anticipate an
increase in technology investment during 2014
PwC 16th Annual Global CEO Survey
4
Technology
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with digital transformation
6. The amount of data stored is doubling every 18 months
IDC, Aberdeen
5
Technology
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with digital transformation
7. Content on the internet tripled between 2010 and 2013
GoGlobe / Qmee
6
Technology
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with digital transformation
8. 66% of all marketers think companies won’t succeed
unless they have a digital marketing approach
Adobe Digital Distress Survey 2013
7
Process
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with digital transformation
9. Wearable devices have grown by 2x, month over month,
since October 2012
Mary Meeker's Internet Trends, 2013
8
Technology
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with digital transformation
10. 80% of data used on mobile devices is received via
wifi connections to fixed networks
OECD Communications Outlook, 2013
Technology
9 Find out how we can help you
with digital transformation
11. Globally, 77% of CIOs agree they need to be aligned with CMOs
Accenture Interactive CMO-CIO Insights survey
10
Process
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with digital transformation
12. By 2017, there will be some $11 billion in revenue from
35 million global homes using home automation platforms
GIGAcom, 2013
11
Technology
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with digital transformation
13. 50% of new marketing hires in 2013 will
have technical backgrounds
IDC
12
People
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with digital transformation
14. Only 46% of organisations are currently investing in the
development of digital skills
Capgemini Consulting Digital Talent Gap Report
13
People
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with digital transformation
15. 66% of CMOs somewhat agree that the IT development process is
slow and not aligned to the speed of digital marketing
Accenture Interactive CMO-CIO Insights survey
14
Process
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with digital transformation
16. Only 43% of midmarket leaders report having a fully
integrated digital and physical strategy in place
IBM Institute for Business Value: The Customer-activated Enterprise
15
Process
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with digital transformation
17. The projected share of world population with
smartphones in 2014 is 24%
Advertising Age Mobile Fact Pack, 2013
16
Technology
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with digital transformation
18. Just one in three marketers think their companies
are highly proficient in digital marketing
Adobe Digital Distress Survey 2013
17
Process
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with digital transformation
19. Approximately 90% of ecommerce transactions are B2B
OECD "Electronic and Mobile Commerce", 2013
18
Technology
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with digital transformation
20. 87% of companies feel that digital transformation
is a competitive opportunity
Capgemini Consulting Digital Talent Gap Report
19
Process
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with digital transformation
21. By 2015, it's expected that 90% of all jobs will require Information
and Communication Technology (ICT) skills.
IDC
20
People
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with digital transformation
22. Only 20% of companies have a strategy that ties data
collection and analysis to business objectives
Econsultancy
21
Process
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with digital transformation
23. 90% of business professionals say technology impacts
their job, but only 20% have the right skills
Research for Digital Domination Summit
22
People
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with digital transformation
24. Improving marketing group productivity, performance and
compliance is currently a key priority for both CMOs and CIOs
Accenture Interactive CMO-CIO Insights survey
23
Process
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with digital transformation
25. 71% of companies feel that business cases are
required for digital initiatives
Capgemini Consulting Digital Transformation Benchmark Report
24
Process
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with digital transformation
26. Midmarket leaders plan to increase use of
digital channels by 45% to engage with customers
IBM Institute for Business Value: The Customer-activated Enterprise
25
Process
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with digital transformation
27. 60% of mobile users expect a website
to load in less than three seconds
Gomez
26
Technology
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with digital transformation
28. 93% of marketers are now using social media for business
Business Insider
27
Process
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with digital transformation
29. People who use phones and tablets to access the
internet will outnumber those who use a PC by 2015
Mary Meeker's Internet Trends, 2013
28
Technology
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with digital transformation
30. 60% of marketers expect their companies will invest
more in digital marketing technology this year
Adobe Digital Distress Survey 2013
29
Technology
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with digital transformation
31. 93% of companies cite that customer insight development is an
important tool to prioritise in future decision making processes
ClickZ
30
Process
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with digital transformation
32. 9 out 10 CMOs say social data has influenced decisions
BazaarVoice
31
Process
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with digital transformation
33. Over the last 15 years, network speeds have increased 18 million times
Cisco
32
Technology
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with digital transformation
34. 22% of global companies have no current digital strategy
Grayling Pulse
33
Process
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with digital transformation
35. Executives estimate that at best, their companies are 25% of the
way toward realizing the end-state vision for their digital programs
McKinsey
34
Process
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with digital transformation
36. 65% of midmarket leaders report that the lack of a cohesive social
media plan is the biggest barrier to doing more in the digital space
IBM Institute for Business Value: The Customer-activated Enterprise
35
Process
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with digital transformation
37. 62% of people are more likely to engage with brands that
integrate social media content into their owned properties
Mass Relevance
36
Process
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with digital transformation
38. 33% of organisations see digital transformation as a huge challenge
Econsultancy
37
Process
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with digital transformation
39. 82% of companies saved money when they moved to the cloud
CSC
38
Technology
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with digital transformation
40. Data and analytics is the most commonly-cited area for planned HR
technology investment during the next three years
KPMG, Rethinking Human Resources
39
Technology
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with digital transformation
41. Over 60% of CMOs feel that the experience expectations of
consumers has high relevance and impacts marketing strategy
Accenture Interactive CMO Insights Survey
40
Process
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with digital transformation
42. 77% of companies consider missing digital skills as the
key hurdle to their digital transformation
Capgemini Consulting Digital Talent Gap Report
41
People
Find out how we can help you
with digital transformation
43. 64% of CMOs think marketing IT is placed at the
bottom of the CIO’s priority list
Accenture Interactive CMO-CIO Insights survey
42
Process
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with digital transformation
44. Two out of three employees believe they should be able
to access information 24/7, using company-issued devices
Cisco
43
Process
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with digital transformation
45. 53% of senior executives say that the top cultural barrier to digital
transformation is competing priorities
eMarketer
44
Process
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with digital transformation
46. Within the next two years, over half of the capital allocated
to IT budgets will be spent on cloud computing
IDG
45
Technology
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with digital transformation
47. 68% of companies do not have a stated business
intelligence or analytics strategy
Mary Meeker's Internet Trends, 2013
46
Process
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with digital transformation
48. 82% of mobile media consumption time is within apps
and 18% is from mobile browsers
Nielsen
47
Technology
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with digital transformation
49. Only 15% of senior executives can be considered
“mature” adopters of digital technology
Capgemini Consulting Digital Talent Gap Report
48
Technology
Find out how we can help you
with digital transformation
50. By 2015, tools and automation will eliminate 25% of IT labour hours
Cisco
49
Technology
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with digital transformation
51. Research suggests that as much as three-quarters (74%) of
consumers rely on social networks to guide purchase decisions
Gartner
50
Process
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with digital transformation
52. Consumers who research across online, offline, and mobile
channels spend 18-36% more than those who don’t
BazaarVoice
51
Process
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with digital transformation
53. By 2015, companies are expected to generate 50% of web
sales via their social and mobile presence
Cisco
52
Process
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with digital transformation
54. Most digital marketers don’t have formal training:
82% learn on the job
Adobe Digital Distress Survey 2013
53
People
Find out how we can help you
with digital transformation
55. 61% of businesses say they have attained measurable
business value through the use of social technology
Mzinga / Teradata Aster
54
Technology
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with digital transformation
56. 53% of people on Twitter recommend companies
and/or products in their Tweets
BazaarVoice
55
Process
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with digital transformation
57. 65% of CMOs acknowledge the importance for companies
to focus on digital technologies.
Accenture Interactive CMO Insights Survey
56
Technology
Find out how we can help you
with digital transformation
58. Two-thirds of CMOs recognise the need to infuse a digital focus
across the organisation, but only 7% say efforts are working
Accenture Interactive CMO Insights Survey
57
Process
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with digital transformation
59. Of companies using marketing automation and ROI metrics, 69%
reported an increase in total marketing revenue contribution
The Lenskold Group
58
Process
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with digital transformation
60. 39% of marketers plan to increase their digital budgets without increasing overall
marketing spend, effectively reallocating existing budgets into digital channels
Nielsen Online
59
Process
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with digital transformation
61. 51% of senior executives believe that it is critical to implement
digital transformation in the next twelve months
Capgemini
60
Process
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with digital transformation
62. For 63% of senior executives, the pace of digital transformation
isn’t happening quickly enough
Capgemini
61
Process
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with digital transformation
63. 67% B2C companies and 42% of B2B companies have acquired
a customer through Facebook
Hubspot
62
Process
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with digital transformation
64. 52% of senior executives cite a lack of familiarity with
technology to be a barrier to digital transformation
eMarketer
63
Technology
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with digital transformation
65. 89% of senior marketers believe that increased social media usage
has raised the importance of reputational management
Korn Ferry
64
Process
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with digital transformation
66. Nearly two-thirds (65%) of staff believe senior
management’s digital knowledge is average or less
Econsultancy
65
People
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with digital transformation
67. 76% of marketers think marketing has changed more
in the past two years, than in the last 50
Adobe Digital Distress Survey 2013
66
Process
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with digital transformation
68. Typical mobile phone users check their handset 150 times per day
Mary Meeker's Internet Trends, 2013
67
Technology
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with digital transformation
69. 65% of companies are using social networks to recruit employees
KPMG, Rethinking Human Resources
68
People
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with digital transformation
70. 63% of companies believe that the velocity of technology
change in their organisations is not moving fast enough
Capgemini Consulting Digital Talent Gap Report
69
Technology
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with digital transformation
71. 67% of companies say they plan to increase or significantly increase
their talent strategy focus on technology
Deloitte, Talent Edge 2020
70
People
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72. 56% of SMEs are now using cloud services
AGDC
71
Technology
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73. Santoku is a digital transformation specialist.
Santoku bōchō – or three virtues – originated in Japan as a
specialist knife, being honed over centuries to become the
perfect blade, working in harmony with the individual who
wielded it.
It’s our company philosophy that digital business should be
modelled on this concept and as a result, we’ve developed
a three virtues approach to our services, which empowers
our clients:
Develop. Optimise. Educate.
Who we are
74. We deliver digital capability
and competency.
Strategy and change management | Process and channel capability | Technology alignment | Skills development