Ross Chayka. Competitor Analysis. http://lembs.com

1. Competitor Analysis
Ross Chayka
linkedin.com/in/rchayka
fb.com/rostyslav.chayka

2. Audience
● Startup founders
● Product managers
● Entrepreneurs
● Angel Investors

3. About me
● Ross Chayka
● Lviv Startup Club - Founder & CEO
● Lemberg Tech Business School - Founder & CEO
● Associated Coach Practitioner by RCG

4. About you
● City
● Startup / Product
● Product / Startup stage

5. Agenda
● Competitor Analysis Role
● Competitors for different stages
● Competition strategy
● Tips & Tricks
● Tools
● Q&A

6. Online master-class code of conduct
● Duration - 1.5 hour
● Video ON, Audio OFF
● Registration with NAME
● One person speaking
● Question in chat or raise your hand or show sign

13. Competitors Analysis

14. Target Market Competitors

15. Problem - Solution Alternatives

16. Solution Competitors

17. Product Competitors

18. Competitors Business Models

19. Competitors Marketing
● Value Proposition
● Visuals
● Marketing Channels
● Marketing Budget
● CAC
● Growth Models
● Tricks

21. Competitor Maturity
● Company or Individual
● Founder & CEO Experience
● Resources
● Investments

22. Competitor Team

23. Competitor Team
● Size
● Structure
● Roles
● Experience
● Weaknesses
● Former Employees

28. Tools
● Google
● Crunchbase
● Linkedin
● Owler
● Angelco
● Alexa
● InsideView
● CrunchBase
● CrunchBase
● ZoomInfo
● PitchBook
● DueDil
● Privco
● Tracxn

30. Rules
● Use information for your advantage
● Competitors landscape are constantly changing

31. Mistakes
● “We have no competitors”
● “We could not compete”
● “We did competitor analysis at the start (2 years ago)”
● “We will just copy them”

34. Hey & Superhuman
● Hey
○ 11 days - 125 000 signups
○ 99$ annually
● Superhuman
○ 100 000 users
○ $30 / month

35. Questions ?

36. Contacts
linkedin.com/in/rchayka
fb.com/rostyslav.chayka
rchayka@gmail.com