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Marketing
  2013
Marketing Basics                  (10 of 10)




                    Equilibrium
   Price




                 Quantity

  Equilibrium is where supply and demand meet
                  and are equal.




                www.readysetpresent.com         Page 2
A Marketing Model       (4 of 4)




          www.readysetpresent.com   Page 3
Program Objectives             (1 of 2)




    Define the elements of Marketing.
    Explore tips to market and brand
     your business.
    Develop key positioning
     statements and messages for your
     products and services.




               www.readysetpresent.com    Page 4
Program Objectives             (2 of 2)




    Use a three-step process for
     market research.
    Understand the benefits of
     Internet Marketing.




               www.readysetpresent.com    Page 5
Definition


    The process of planning and
     executing the conception, pricing,
     promotion, and distribution of
     ideas, goods, and services to
     create exchanges that satisfy
     individual and organizational goals.




               www.readysetpresent.com      Page 6
Marketing Basics         (1 of 10)


    Utility: Customer satisfaction and
     consumer needs
    Form Utility: The form in which the
     product is available
    Place Utility: Where the product is
     available and the convenience of
     the location
    Time Utility: When the product is
     available




               www.readysetpresent.com     Page 7
Marketing Plan                 (8 of 12)


     Product Marketing/Pricing:
     1.   Determine pricing.
             – Determine the pricing method:
                   • Value-based pricing: The price is
                     set by the customer’s perceived
                     value of the product or service.
                   • Cost-based pricing: The price is set
                     by adding a mark-up to the cost of
                     the product.
                   • Competitor-based pricing: The
                     price is set by following
                     competitor’s prices.
Adapted From: “How Do
I Develop A Strategic
Marketing Plan?” by
Purdue University        www.readysetpresent.com            Page 8
Marketing Programs               (3 of 3)


 Before developing a marketing
 program, consider:
 1.   What is the objective of the
      program?
 2.   Who is the audience?
 3.   What is the desired outcome?
 4.   What are the key elements of the
      program?
 5.   What is the time frame?
 6.   Is there a budget?

                www.readysetpresent.com     Page 9
Develop Brand Positioning




    www.readysetpresent.com   Page 10
Measure Your Success




          www.readysetpresent.com   Page 11
Measure Your Success
 Decide what you want to measure:
       – Traffic to your website, phone calls
         to your company, number of requests
         for product samples, leads from a
         trade show

    Establish a “baseline” to measure
     against. This is a starting number.
    Next, begin to track and measure
     progress against the baseline.




                www.readysetpresent.com         Page 12
Internet Marketing Basics                          (1 of 3)


         Internet marketing includes:
               – Advertising.
               – Promotions.
               – Marketing research.
               – Public relations.

         To successfully use internet
          marketing, there must be:
               – Maintenance of user profiles.
               – Records of visits to the website.
               – Analysis of advertising and
                 promotional results.
Adapted From:
“Internet Marketing”
by, Carmen Locke         www.readysetpresent.com              Page 13
Search
  Engine
Optimization




          www.readysetpresent.com   Page 14
Search Engine Optimization               (6 of 6)


 Before pages can be optimized,
 research must be done to determine
 which keywords to target. This
 involves:
    Finding relevant keywords.
    Determining their popularity.
    Assessing the amount of
     competition.
    Deciding which keywords can be
     best supported with quality content.


               www.readysetpresent.com        Page 15
What is your
                           next step?




www.readysetpresent.com             Page 16
Download “Marketing”
                 PowerPoint presentation
                at ReadySetPresent.com
    167 slides include: 10 slides on marketing basics, 10 points on the
     benefits of marketing, 13 points on a marketing model, 3 points on
    advertising, 14 points on marketing strategy, 20 points on marketing
    programs, 16 points on branding, 30 points on the 3 steps to market
research, 12 slides on marketing plan, 3 points on your role as a marketer,
  12 good marketing examples, 10 points on marketing and branding as a
business, 5 points on developing brand positioning, 18 points on creating a
    marketing plan, 12 points on getting customer feedback, 6 points on
      reinforcing messages, 5 points on if it’s broken, fix it, 4 points on
measuring your success, 5 points on matching your price to value, 3 points
on putting business processes in place, 4 points on communicating clearly,
 3 points on getting out to the market, 14 points on product, company and
   service naming, 54 points on marketing materials, 3 slides on internet
 marketing basics, 23 points on internet marketing, 13 internet marketing
   action steps, 13 points on search engine optimization, 8 search engine
optimization action steps, 8 points on the future of marketing, 6 points on a
              marketing action plan, and finally 16 action steps.

       Royalty Free - Use Them Over and Over Again.
             Updated & Expanded 2013
      Now: more content, graphics, and diagrams


                         www.readysetpresent.com                       Page 17

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Marketing PowerPoint PPT Content Modern Sample

  • 2. Marketing Basics (10 of 10) Equilibrium Price Quantity Equilibrium is where supply and demand meet and are equal. www.readysetpresent.com Page 2
  • 3. A Marketing Model (4 of 4) www.readysetpresent.com Page 3
  • 4. Program Objectives (1 of 2)  Define the elements of Marketing.  Explore tips to market and brand your business.  Develop key positioning statements and messages for your products and services. www.readysetpresent.com Page 4
  • 5. Program Objectives (2 of 2)  Use a three-step process for market research.  Understand the benefits of Internet Marketing. www.readysetpresent.com Page 5
  • 6. Definition  The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. www.readysetpresent.com Page 6
  • 7. Marketing Basics (1 of 10)  Utility: Customer satisfaction and consumer needs  Form Utility: The form in which the product is available  Place Utility: Where the product is available and the convenience of the location  Time Utility: When the product is available www.readysetpresent.com Page 7
  • 8. Marketing Plan (8 of 12) Product Marketing/Pricing: 1. Determine pricing. – Determine the pricing method: • Value-based pricing: The price is set by the customer’s perceived value of the product or service. • Cost-based pricing: The price is set by adding a mark-up to the cost of the product. • Competitor-based pricing: The price is set by following competitor’s prices. Adapted From: “How Do I Develop A Strategic Marketing Plan?” by Purdue University www.readysetpresent.com Page 8
  • 9. Marketing Programs (3 of 3) Before developing a marketing program, consider: 1. What is the objective of the program? 2. Who is the audience? 3. What is the desired outcome? 4. What are the key elements of the program? 5. What is the time frame? 6. Is there a budget? www.readysetpresent.com Page 9
  • 10. Develop Brand Positioning www.readysetpresent.com Page 10
  • 11. Measure Your Success www.readysetpresent.com Page 11
  • 12. Measure Your Success Decide what you want to measure: – Traffic to your website, phone calls to your company, number of requests for product samples, leads from a trade show  Establish a “baseline” to measure against. This is a starting number.  Next, begin to track and measure progress against the baseline. www.readysetpresent.com Page 12
  • 13. Internet Marketing Basics (1 of 3)  Internet marketing includes: – Advertising. – Promotions. – Marketing research. – Public relations.  To successfully use internet marketing, there must be: – Maintenance of user profiles. – Records of visits to the website. – Analysis of advertising and promotional results. Adapted From: “Internet Marketing” by, Carmen Locke www.readysetpresent.com Page 13
  • 14. Search Engine Optimization www.readysetpresent.com Page 14
  • 15. Search Engine Optimization (6 of 6) Before pages can be optimized, research must be done to determine which keywords to target. This involves:  Finding relevant keywords.  Determining their popularity.  Assessing the amount of competition.  Deciding which keywords can be best supported with quality content. www.readysetpresent.com Page 15
  • 16. What is your next step? www.readysetpresent.com Page 16
  • 17. Download “Marketing” PowerPoint presentation at ReadySetPresent.com 167 slides include: 10 slides on marketing basics, 10 points on the benefits of marketing, 13 points on a marketing model, 3 points on advertising, 14 points on marketing strategy, 20 points on marketing programs, 16 points on branding, 30 points on the 3 steps to market research, 12 slides on marketing plan, 3 points on your role as a marketer, 12 good marketing examples, 10 points on marketing and branding as a business, 5 points on developing brand positioning, 18 points on creating a marketing plan, 12 points on getting customer feedback, 6 points on reinforcing messages, 5 points on if it’s broken, fix it, 4 points on measuring your success, 5 points on matching your price to value, 3 points on putting business processes in place, 4 points on communicating clearly, 3 points on getting out to the market, 14 points on product, company and service naming, 54 points on marketing materials, 3 slides on internet marketing basics, 23 points on internet marketing, 13 internet marketing action steps, 13 points on search engine optimization, 8 search engine optimization action steps, 8 points on the future of marketing, 6 points on a marketing action plan, and finally 16 action steps. Royalty Free - Use Them Over and Over Again. Updated & Expanded 2013 Now: more content, graphics, and diagrams www.readysetpresent.com Page 17