a short over view of bkash

1. 1
Company Name: bKash
Category: Mobile Banking
Company type: joint venture with BRAC bank limited
Established: July 21, 2011
Company profile:
bKash Limited, a subsidiary of BRAC Bank, started as a joint venture between BRAC Bank Limited.
The ultimate objective of bKash is to ensure access to a broader range of financial services for the people
of Bangladesh. It has a special focus to serve the low income masses of the country to achieve broader
financial inclusion by providing services that are convenient, affordable and reliable.
Problems at hand:
 Network Problem: bKash has 24/7 transaction facility but in sometime its system is down or out
of reach.
 Higher Service Charge: The service charge of bKash limitedishigherthannormal banking
system.Thisproblemis decreasingintentionof usingbKashservice tothe customers.
 Customer Service:
I. Standard landline charge will be applicable for getting help line service.
II. The customers claim that they do not get available cash sometimes when they go to
receive a big amount of money (more than 50,000) from the agent.
 Security Threat:
I. bKash service is more risky than other normal bank.
II. bkash help line open only 8:30AM to 10:00PM. If problem occurred beyond the time
limit you have to be waiting a brand new day.
III. People maymake mistake tosendtheirmoneybyusingtheirmobile phone,butthere is
no recovery system to recover money from wrong number in bKash limited.

2. 2
Proposed Solution:
 Mobile financing services mainly depend on the technology so bKash need to improve their
server as early as possible because some time the server down for one or two hour.
 bKash should decrease their service charge,Agent’s commission and make lower profit for
getting more customers.
 bKash should provide more money to the agents for savings and agent should also keep some
amount of money in advance which will help them to provide more services to their customers .
 bKash need to promote their service by doing one to one marketing because of the complexity of
the service.
 bKash Agents should make some privacy systems for making transactions with their customers .
 International remittance service of bKash is not clear to everyone so that they need to promote
that service with high priority.
Web Reference:
1. http://www.bkash.com
2. http://www.thedailystar.net/the-story-of-bkash-21235
3. http://www.wsj.com/articles/mobile-banking-provides-lifeline-for-bangladeshis-1435043314