@rebeccacoleman and @kaziamullin 's presentation entitled "Power Sleuthing Your Audience" which they presented June 14, 2013 at the Northern Voice Blogging Conference.

1. Power Sleuthing Your
Audience
With
Rebecca Coleman & Kazia Mullin
@rebeccacoleman @kaziamullin

2. You Have A
Blog
Who’sYour Audience?

3. Become A Data Sleuth
(and a bit of a data nerd too)
(and a bit of a data nerd too)

4. WordPress
• Write what you love
• Write what makes you excited
• Write your blog
• Write to grow your audience

5. WordPress Jet Pack
• WordPress Plugin with a
lot of features
• WordPress.com Stats
• Concise, easy to
understand site stats
• Get to know who’s
visiting your blog
*Special Note: Jetpack is auto installed on WordPress.com. You have to download
the plugin on WordPress.org

8. Pay Attention To
• Search Engine Terms
• Top Posts
• Referrers

9. Google Analytics
• HUGE
• Like drinking out of a
fire hose
• Get what you need and
get out

10. What It All Means
• Where are your strengths?
• Where are your weaknesses?
• And what the heck does your audience
want?

14. WhatYou Want To Know
• How are people finding you?
• What catches their attention?
• What device are they using to find you?
• What do you plan to do with this
information?
*Special Note: The WordPress Plugin to help ease the pain of a Google
Analytics install is called... ‘Google Analytics’

15. Facebook
• Insights help you figure out which of your
posts are more successful

16. For MaxViewing
• Post your blog posts to your FB page, but
don’t use WP’s automatic sharing feature.
• Instead, upload an image from your post or

17. Facebook Insights
• Page-level (overall likes)
• Post-level (overall engagement)

18. Pay Attention To
• Lifetime PostViral Reach
• Lifetime Organic Reach
• Lifetime Engaged Users
• Lifetime Talking About This
• Lifetime Post Reach By People Who Like
Your Page

19. Twitter
• Tweet each blog post at least twice,
different times of the day (ie morning one
day, evening the next)
• Write a slightly different teaser to each
• Make sure your blog is equipped with
Tweet Meme or Sharing buttons
• Pro tip: change your site title to include
your twitter handle.

20. Twitter Analytics
• Hootsuite
• Twitonomy
• Crowdbooster
• SocialBro

21. Pay Attention To:
• # of RTs
• Which posts get the most organic shares
viaTwitter

22. Pinterest• Each blog post MUST have
a graphic element in order
to make it “pinnable”
• Include “Pin It” button on
each post
• Pin your own (applicable)
blog posts

23. Analytics
• Verify your site through Pinterest to access
analytics
• Pingraphy (awesome, and now not free)
• Reachli (okay, and free)

24. Pay Attention To
• Most popular posts from your site that are being
pinned?
• Re-Pins of your content (can you integrate those into a
blog post?)

25. Instagram
• Install “Follow Me on Instagram” button in
the sidebar of your blog
• Install Instagram widget in sidebar of blog
to stream your photos

26. Analytics
• web.stagram
• stat.igram

27. Pay Attention To:
• Number of “likes,” especially in the first
hour (could push you onto main page)

28. SleuthYour Audience AndYou’ll Feel
LIkeYou Won The Internet