This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.
SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.
This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.
17. • Ask questions about you
and your target market
• Review your existing
data and history
• Research competitors
for keywords and tactics
Research
• Build a seed list of
preferred keywords
• Pull search volumes
• Score for Relevance
• Create a sitemap and
plan for keywords
Plan • Write quality content
• Optimize content for
SEO and usability
• Promote and link build
• Reverse engineer your
success and repeat
Execute
GoodSEOhasandalwayswillstart
andendwithastructuredprocess.