Ranking in search and converting traffic is more than installing an SEO plugin into WordPress. It's about creating a positive experience for the visitor and solving everyday problems for your target demographic. In this presentation we chat about what really matters in today's world of search and how you can stand out.

1. LOOKING
beyond the
SEO plugin

2. SEOwassoeasyintheolddays!
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3. You'llbeonpageone
You'llbeseeinggreatsights!
You'lljointhewebmasters
whosoartohighheights.
You’lleasilyrank,
becauseyou'llhavegreatspeed.
You'llpassyourcompetitorsand
you'llsoontakethelead.
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4. DOYOUREMEMBER:
Whenakeywordwasjustakeyword?One
wordandnomoreandnoless?
Whenwebmaster’shidkeywordsinwhite
textonwhitebackgrounds?
Whendesktopwastheonlysearch?
When300wordswasaworthyblogpost
anditearnedgreendotapprovalandpage
oneranking?
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5. OREVEN…
When“notprovided”was
actuallyprovidedinreports?
Whena#1rankmeantyou’d
actuallybeatthetopofpage
onesearchresults?
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6. Ah…thosewerethegooddaysofSEO!
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7. TODAYWECANQUICKLYLOSE
CONTROLOFSEODUETO:
Lackofdata
Focusonpluginsandgreendots
Strongercompetition
Informationoverload
Rulesandrestrictions
Pandasandpenguins
Knowledgegraphsandrichcards
Personalizedsearch
Mobileandvoicesearch
Malwareandperformanceissues
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8. YearsagoIlost
myloveforSEO.
Ifeltabandoned
inaseaofclients,
theirloveofgreendots,
andtheirpenaltiesfrom
tricksandshortcuts.
WhenIlostmy
loveforSEO,
Ilostcontrolof
mydestiny.
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9. Ineededtoremember
thatSEOreallyisn’t
aboutgreendots.
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Ineededto
rememberwhat
mademespecial
andunique.
Ineededto
rememberthat
SEOwasreally
abouthelping
otherssucceed.

10. IneededtorememberthatIcouldmovemountains.
IneededtorememberthatIdidmovemountains.
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11. SEOshowedmethatIcouldmovedmountains.
IfoughtagainstthebigguysandIwon.
Ididitbyfocusingentirelyonthe userandby
helpingtheuserateachstageofhisjourney.
Ieducated,Igainedtrust,andIbuiltauthority.
Allbeforeweknewsuchtacticshelpedranking.
Andthebestpart–itwasallbychance!
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12. SEOhaschangedalotinthelastdecade.
Andyet,SEOisstilltheexactsame.
Thegoalofsearchhasalwaysbeenontheuser
andcreatingapositiveuserexperience.
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13. Howcanyou
standoutintoday’s
overcrowded,
constantlychanging
worldofsearch?
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14. A.Getbacktobasics
B.Focusontheuser
C.Useasolidprocess
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15. • Start with
questions
about you and
your target
market
• Review your
data
• Research
competitors
Research
• Build a seed
list
• Pull search
volumes
• Score for
Relevance
• Create a
sitemap for
keywords
Plan
• Write quality
content
• Optimize for
both SEO and
usability
• Promote and
link build
• Reverse
engineer
success and
repeat
Execute
GoodSEOstillstarts
andendswithstructure.
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16. YOURFIRSTSTEPISTOASK
QUESTIONSABOUTYOU&YOURVISITOR:
Whoareyou?
Whatdoyoudo?
Whatmakesyoudifferent?
Whodoyoucompetewith?
Whodoyouhelp?
Howcanyouhelpthem?
Whatproblemsdoyourvisitorshave?
Whatquestionsdotheywanttoask?
Canyouansweranyofthesequestions?
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17. Keywordsarestillimportant.
They’rejustmorediverse!
Wejustneedtoreviewthem
differentlythaninthepast.
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18. Newusersarecomingonlineeveryday
soqueriesaremuchmore diversethaneverbefore.
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19. What’sthetemperatureinPortugal? IsMacandCheesehealthy?
HowdoIbuildawebsite? Howmanycentimetersareinameter?
What’stheaverageageforbuyingacellphone? Where’stheclosestStarbucks?
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20. Youdon’thavetofightthe
knowledgegraph,voicesearch,or
anyotherGoogleshift.
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21. Youneedtoembrace
Google’sshiftsand
educateyourselfonthe
sourceofthesechanges.
YouneedtouseSEOto
helptheusersucceed.
Youneedtoaskquestions
andoffersolutions.
HowdoImakegreen
eggsandham?
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22. Embracewhat
makesyouunique.
It’stheeasiestway
tostandoutina
crowdandthe
easiestwaytomake
animpactwith
organicsearch.
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23. Copyright © 2017 Web Savvy Marketing | All Rights Reserved

24. CanIanswerany
questions?
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25. RebeccaGillWordPressAgencyOwner&SEOInstructor
@rebeccagill
RebeccaGill.com
Digitalagencyservingsmallbusinessthroughenterpriselevelclients.Servicesandproducts
includecustomwebsitedesignanddevelopment,SEOconsulting,andstockWordPressthemes.
EighthouronlinecourseforDIYSEOeducation.Courseincludesvideos,how-totutorials,template
downloads,andquizzes.
ThreedayintensiveSEOtrainingworkshoptakingplaceinMayof2017.LearnmySEOprocess
fromstarttofinishinaninteractiveandactivitydrivenclassroomsetting.Ticketsarelimited.
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