This document discusses local SEO and provides tips for optimizing a business's website and online presence for local search engine results. Some key points made include: local SEO is similar to national SEO but focuses on a small geographic area; it is important to include accurate name, address, phone number and location on the website and in third party listings; local search considers factors like relevance, distance and prominence of a business; and consistency across online listings and profiles is important for local search optimization.