This document provides an overview of SEO services and how they can be incorporated into a WordPress consulting business. It discusses SEO service options like keyword research, on-page optimization, link building, and social media management. Pricing for SEO services can vary widely depending on factors like experience level, scope of work, and whether services are provided locally, nationally, or for a single project. Potential pros of offering SEO include increased revenue, client diversity, and marketing knowledge. However, SEO also requires extensive ongoing education, labor, and client participation to be effective. The document concludes with tips to avoid problems, including not overpromising results and learning SEO skills through client work.