1.
The Ins and Outs
of YouTube SEO

2.
Click to edit Master title styleWhy Videos Matter
¢ YouTube is the second largest search engine
outside of Google
¢ YouTube videos can appear in regular Google
search results
¢ YouTube has 1.3 billion users, which equals 1/3
of the entire internet
¢ YouTube has 5 billion videos watched per day
¢ Every minute more than 300 hours of video
footage is uploaded to YouTube
¢ More than half of YouTube uses are on mobile
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3.
Click to edit Master title styleYouTube Algorithm Data Points
¢ Freshness and frequency of channel
¢ Click through rates
¢ Channel authority and subscribers
¢ Video content - title, description, tags, file
name, length
¢ Transcripts and closed captions
¢ Watch time - views x average view duration
¢ Engagement – votes, favorites, post watch
subscribers, comments
¢ Inbound links
¢ Embeds
¢ Social shares
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4.
Click to edit Master title styleYouTube SEO Starts With Research
¢ Select a focused keyword phrase that is
relevant to your content and will bring in traffic
¢ Keep keywords focused on your visitor, their
needs or pain points, and how you can help
them solve these problems
¢ Check search volumes just like you would with
posts or pages
¢ Make sure the keyword phrase can be easily
used in video titles and descriptions
¢ Check YouTube’s auto search to get a feel for
applicable titles and phrases
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5.
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¢ Include your keyword phrase
¢ Make sure the file name actually describes the
video content
¢ Use hyphens to separate words
Video File Names
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6.
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¢ This is one of the most important ranking
factor for determining a video’s rank
¢ Titles should include your focused keyword
phrase
¢ Titles must be relevant to the video content
itself
¢ Limit titles to 100 characters
¢ YouTube search truncates at 66 characters, so
keep keywords towards the left of the title
Video Titles
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7.
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¢ Include your focused keyword phrase
¢ Spend time crafting a description that actually
describes the video and gives the reader (and
YouTube) a good idea of what they’re getting
¢ Use at least 300-500 words to provide a solid
overview of the video
¢ Make descriptions easy to read by using shorter
paragraphs, lists, etc.
¢ Include relevant links
Video Descriptions
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8.
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¢ While humans do not see these, they are still
present and used for ranking
¢ Use relevant tags only
¢ Using lots of tags is okay as it helps YouTube
better position you
¢ Use as many as you’d like as long as they are
truly relevant (tag spam is not cool)
¢ Singular and plural are different tags in
YouTubeland
Video Tags
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9.
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¢ Closed captions are also referred to as
transcripts
¢ YouTube create these automatically, but they
are not great (many people say they “suck”)
¢ Having a closed caption attribute added to your
video can indirectly increase your click-through
rate, which will allow your video to rank better
¢ Take the time to manually transcribe your video
if possible
¢ Upload your manual translation to your YouTube
video as a text file
Closed Captions
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10.
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¢ Link into videos from external sites
¢ Share on social media sites
¢ Embed videos into pages and posts on your
website
¢ Use videos in training courses or other
secondary materials
¢ Encourage others to link in just as you would
with any other content on your website or blog
¢ Encourage likes
¢ Encourage favorites
¢ Encourage comments
Promote and Share
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11.
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Questions?
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12.
Click to edit Master title styleConnect With Me Online
Eight hour online course that includes videos, how-to tutorials, template
downloads, and quizzes. Save 25% with coupon code ithemes25.
diySEOcourses.com
Facebook group where I share the latest SEO news and information.
Facebook.com/groups/seolaunchpad/
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Weekly podcast where I chat about SEO in short 15 minute episodes.
SEObits.fm
@rebeccagill on Twitter