Driving internet marketing success via SEO requires a formula focused around research, planning, great content, and on-page optimization. In this presentation I talk about what really matters in SEO and the core steps for success.

1. THE SEO FORMULA FOR
DRIVING SUCCESSPresented by Rebecca Gill and Liquid Web

2. WHAT DOES
SEARCH ENGINE OPTIMIZATION
REALLY MEAN?

3. Search engine optimization is often
about making small modifications to
parts of your website. When viewed
individually, these changes might
seem like incremental improvements,
but when combined with other
optimizations, they could have a
noticeable impact on your site's user
experience and performance in organic
search results.
- Google’s Search Engine Optimization Starter Guide
“

4. MY SECRET SEO SAUCE
Is really just
one simple concept.

5. THINK LIKE GOOGLE
It really is that SIMPLE.

6. REVENUE GENERATION
Good Content - Website Pages, Blog Posts,
Images, Videos
Happy Users - Organic Search and Paid Ads
Controlled Ranking - Control of Data to
Protect the Experience
1
2
3
Never forget Google’s ultimate goal and use this to your advantage.
Google’s primary goal is to dominate internet search so it can make money
through pay per click advertising and display ads. PPC activity depends on
organic search to drive users to Google. This requires…
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Help Google creative a positive experience and
you help yourself succeed in search engine
optimization.

7. Quality Search Results
Your first opportunity to sell website visitors is before they EVER reach your
website or blog. Identify the problem and connect with visitors.
Clear Path to Relevant Content
Google needs webmasters and bloggers to create a very clear path to
the most relevant content for a given keyword or phrase.
High Quality Website Content
Write for real user. Think less about you, think more about your visitor, and
write about what matters to them and what helps them solve their problems.
Positive User Experience
If your visitors are happy with their experience in visiting your website via
search, Google will be happy too. Happy Google means higher ranking.
No matter what industry or niche you are in, focus on what Google really wants
and needs. Help solves problems and you’ll win at SEO. Every single time.
PROBLEMS & SOLUTIONS
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8. HELP GOOGLE FIND THE BEST
CONTENT TO SOLVE A USER’S
PROBLEM AND YOU’LL WIN AT
SEO.
EVERY SINGLE TIME.

9. DON’T BLAME GOOGLE
When your website or
blog doesn’t rank.

10. Know what Google hates and avoid it!
You don’t have to know all data points within Google’s algorithm or even
changes to it. You do need know some key basics to keep you safely focused
on what really matters.
KNOW WHAT TO AVOID
Lack of Keyword Focus
If you fail to focus on your visitor and relevant topics,
Google will fail to focus on your website or blog.
Crappy Content
Thin, duplicate, or poorly written content will not
attract Google or real users.
Stagnant Websites
No one likes old content. Freshness is important to the
website and content itself..
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11. KNOW WHAT TO AVOID
Link Schemes
Just run away from “link juice” because it can very
easily do more harm then good.
Poor Design and Code
A bad UX is bad for SEO. A quality WordPress theme is
worth every penny spent.
Lack of Mobile Support
More searches are done on mobile devices, which puts
a huge focus on smartphones and tablets.
Poor Performance
Speed matters so optimize both desktop and mobile
for performance and speed.
Weakened Security
Nothing screams run away like oodles or malware and/
or malicious code.
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12. YOU DON’T NEED AN ARMY
Winning at SEO does NOT require an army of resources. You just need to work
smarter, create a positive user experience, and remember success is a
combination of factors.

13. REAL SEO SUCCESS
Requires strategy, planning,
execution, and follow up.

14. MY SEO FORMULA
1. Research Keywords – Start with an audit of
your website and your competitors. Next
grow a seed list of research keywords and
research search volumes. Finalize your list of
preferred keywords by ranking them for
relevance to your target market and offering.
2. Map Keywords to Content - Map your
preferred keywords to specific pieces of
content within your website.
3. Write Content - Write content based on
keywords, but stay focused on the user
experience.
4. Optimize Content - Optimize URLs, headers,
text, links, meta titles and descriptions for the
keyword.
5. Build Internal Links - Build internal links to the
content via your navigation menu, footer,
sidebar, content.
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15. MY SEO FORMULA
6. Build Social Shares - Share content on Facebook,
Twitter, LinkedIn, Google+, Pinterest, Instagram,
or anywhere else your target demographic
spends time.
7. Build Off-Site Authority - Get your main URL
noticed and your company mentioned via
external sources to strengthen authority.
8. Check Ranking Progress - Give Google time to
index and rank the content, then check on your
progress.
9. Optimize Further – Ask yourself how can you
improve your content. Fix what you missed. We
all miss something and we can always improve
our initial efforts.
10. Document and Repeat Success - Document what
ranked, reverse engineer why it was a success,
and repeat process on other content.
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16. WHY PEOPLE FAIL AT SEO
People jump to step three
and forget everything else.

17. THREE KEYS TO SUCCESS
1. Research & Plan - Everything is
based on research, data, and
planning. Don’t write content
until you have clear direction.
Research and explore possible
keywords to help guide you in
your efforts.
2. Create and Optimize - Create
quality content that is closely
tied to your target market and
the data discovered with your
keyword research.
3. Strengthen Process - The
process doesn’t end when
content is published. Continue
to optimize on and off-page as
needed until desired results
are obtained.
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18. Google’s Search Engine Optimization Starter Guide
Free PDF that walks through the basis of SEO and what Google
considers to be important.
http://www.google.com/webmasters/docs/search-engine-
optimization-starter-guide.pdf
Google Webmaster Blog
You can also get great information on up to
date changes, just by reading Google’s blog.
http://googlewebmastercentral.blogspot.com/
Bing Webmaster Blog
While Bing doesn’t post as often as Google,
great information can be found here.
http://blogs.bing.com/webmaster
BOOST YOUR KNOWLEDGE
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19. TIME FOR YOUR
QUESTIONS
?

20. Rebecca GillWordPress Agency Owner & SEO Instructor
@rebeccagill
RebeccaGill.com
Copyright © 2016 RebeccaGill.com, All Rights Reserved
Digital agency serving small business through enterprise level
clients. Services and products include custom website design and
development, SEO consulting, and stock WordPress themes.
www.web-savvy-marketing.com
Eight hour online course for DIY SEO education. Course includes
videos, how-to tutorials, template downloads, and quizzes.
www.diySEOcourses.com
Three day intensive SEO training workshop taking place in January
of 2017. Learn my SEO process from start to finish in an interactive
and activity driven classroom setting. Tickets are limited.
www.SEObootcamp.com