WordCamp MSP SEO Process Presentation
Today’s SEO is more than settings in WordPress plugins. WordPress plugins are only tools in a much larger SEO process. Today’s SEO is about focusing on the user and answering the critical questions they have in their everyday life. It’s about understanding website visitors, their pain points, and the information they need to be successful. Today’s SEO is about solving problems. The more we focus on the visitor, the more opportunities we have to create a positive user experience, which in turn, satisfies Google and brings forth high ranking in SERPs. This presentation will show you the right process for discovering what website visitors need, targeting these needs with keywords and content, and creating a positive user experience through high quality content.
