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Branding
                       Your Business


Friday, July 8, 2011
THE WORD “BRAND”



                       began simply as a way to tell one person's cattle
                         from another by means of a hot iron stamp.



Friday, July 8, 2011
BRANDING ORIGINATED to
                       ★   insure honesty,
                       ★   provide quality assurance,
                       ★   identify source or ownership,
                       ★   hold producers responsible,
                       ★   differentiate,
                       ★   as a form of identification and
                       ★   to create emotional bonding.

Friday, July 8, 2011
Interestingly,
                       people value brands
                         for many of the
                       same reasons today.



Friday, July 8, 2011
A brand is...
                       ★   your company’s face to the world
                           ★   the company’s name, logo, personality
                       ★   a kind of promise
                           ★   the fundamental principles as understood by
                               anyone who comes into contact with a
                               company
                       ★   example: Apple


Friday, July 8, 2011
Your brand is
                         everything about you
                       Your brand involves every touch point involving all
                         stakeholders who include: owners, managers,
                             employees, suppliers and customers.



            Brand = Reputation
Friday, July 8, 2011
branding in the
                                  marketplace


                       ★   Differentiate. Successful branding programs are
                           based on the concept of singularity. The object
                           is to create in the mind of the prospect the
                           perception that there is no other product on the
                           market quite like your product.

Friday, July 8, 2011
what’s in a name



                       ★   a company name should be hard to forget and
                           easy to spell
                       ★   it should explain in part what the business does



Friday, July 8, 2011
Your company image
                       ★   people quickly make assumptions about who
                           someone or what something is, based on their
                           own set of experiences
                       ★   a first impression is the “make or break” moment
                       ★   a positive first impression is vital to your
                           potential customers
                       ★   if you blow it right off the bat, you’ll have to do
                           double-duty (undo negative impressions, rebuild
                           trust and confidence)
Friday, July 8, 2011
An effective brand
                              identity will...
                       ★   be bold, memorable and appropriate
                       ★   be immediately recognizable
                       ★   provide a clear and consistent image of the company
                       ★   communicate the company’s persona
                       ★   be legally protectable
                       ★   have enduring value
                       ★   work well across media and scale
                       ★   work both in black and white and in color
Friday, July 8, 2011
The importance of a logo


                       ★   your company’s logo should immediately explain
                           what the company does
                       ★   the most effective logos capture the nature of
                           the product or service through a visual graphic
                           and appropriate business name

Friday, July 8, 2011
how to create a
                       powerful brand identity
                       ★   hit them right between the eyes
                       ★   be specific with what you want
                       ★   let them know what you do
                       ★   select the right font
                       ★   evoke emotive response



Friday, July 8, 2011
Myths that will bring
                        your business down

                       ★   my cousin can design my brand identity
                       ★   designing a custom brand identity is too
                           expensive
                       ★   I do not need a brand identity




Friday, July 8, 2011
how to send
                              the right message


                       ★   is your marketing sending a message your
                           customers what to hear?
                       ★   show the heart and soul of your brand


Friday, July 8, 2011
questions


Friday, July 8, 2011
Contact US
                       info@AttractionBranding.com
                         AttractionBranding.com




Friday, July 8, 2011

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Branding Your Business by Attraction Branding

  • 1. Branding Your Business Friday, July 8, 2011
  • 2. THE WORD “BRAND” began simply as a way to tell one person's cattle from another by means of a hot iron stamp. Friday, July 8, 2011
  • 3. BRANDING ORIGINATED to ★ insure honesty, ★ provide quality assurance, ★ identify source or ownership, ★ hold producers responsible, ★ differentiate, ★ as a form of identification and ★ to create emotional bonding. Friday, July 8, 2011
  • 4. Interestingly, people value brands for many of the same reasons today. Friday, July 8, 2011
  • 5. A brand is... ★ your company’s face to the world ★ the company’s name, logo, personality ★ a kind of promise ★ the fundamental principles as understood by anyone who comes into contact with a company ★ example: Apple Friday, July 8, 2011
  • 6. Your brand is everything about you Your brand involves every touch point involving all stakeholders who include: owners, managers, employees, suppliers and customers. Brand = Reputation Friday, July 8, 2011
  • 7. branding in the marketplace ★ Differentiate. Successful branding programs are based on the concept of singularity. The object is to create in the mind of the prospect the perception that there is no other product on the market quite like your product. Friday, July 8, 2011
  • 8. what’s in a name ★ a company name should be hard to forget and easy to spell ★ it should explain in part what the business does Friday, July 8, 2011
  • 9. Your company image ★ people quickly make assumptions about who someone or what something is, based on their own set of experiences ★ a first impression is the “make or break” moment ★ a positive first impression is vital to your potential customers ★ if you blow it right off the bat, you’ll have to do double-duty (undo negative impressions, rebuild trust and confidence) Friday, July 8, 2011
  • 10. An effective brand identity will... ★ be bold, memorable and appropriate ★ be immediately recognizable ★ provide a clear and consistent image of the company ★ communicate the company’s persona ★ be legally protectable ★ have enduring value ★ work well across media and scale ★ work both in black and white and in color Friday, July 8, 2011
  • 11. The importance of a logo ★ your company’s logo should immediately explain what the company does ★ the most effective logos capture the nature of the product or service through a visual graphic and appropriate business name Friday, July 8, 2011
  • 12. how to create a powerful brand identity ★ hit them right between the eyes ★ be specific with what you want ★ let them know what you do ★ select the right font ★ evoke emotive response Friday, July 8, 2011
  • 13. Myths that will bring your business down ★ my cousin can design my brand identity ★ designing a custom brand identity is too expensive ★ I do not need a brand identity Friday, July 8, 2011
  • 14. how to send the right message ★ is your marketing sending a message your customers what to hear? ★ show the heart and soul of your brand Friday, July 8, 2011
  • 16. Contact US info@AttractionBranding.com AttractionBranding.com Friday, July 8, 2011