This a presentation I created to present my company's (Chester) results after eight hypothetical years of competition, using the Capsim business simulation game. In the simulation, participants had to manage all aspects of the business, including R&D, manufacturing, marketing, and finance. At the end of the simulation, I was the top company in the industry.
1. CHESTER,
INC
SENSOR COMPANY
Annual Shareholder Meeting
August 25, 2008
2. SELECTED FINANCIAL STATS
CHESTER INDUSTRY AVERAGE
ROS 25.5% 11.4%
T.O. 1.35 .83
ROA 34.5% 6.3%
DAVID WALLACE
ROE 36.6% 6.8%
CHESTER CFO
SALES $206 million $77 million
EBIT $82 million $13 million
PROF. $53 million $2 million
SG&A 5.6% 17.2%
C.M. 49.7% 21.5%
CHESTER,
INC
SENSOR COMPANY
3. AFTER 8 YEARS OF COMPETITION
CUMULATIVE PROFITS:
CHESTER: $158 million
INDUSTRY AVG: $13 million
MARKET SHARE:
SCRANTON
CHESTER: 34.85%
REGIONAL OFFICE
INDUSTRY AVG: 13.03%
CHESTER,
INC
SENSOR COMPANY
4. STOCK MARKET
CHESTER INDUSTRY AVERAGE
PRICE $203.21 $37.62
CHANGE $66.57 $7.24
M. CAP $367 million $178 million
EPS $29.10 $7.39
P/E 7.0 8.6
CHESTER,
INC
SENSOR COMPANY
5. STOCK MARKET
CHESTER INDUSTRY AVERAGE
PRICE $203.21 $37.62
CHANGE $66.57 $7.24
M. CAP $367 million $178 million
EPS $29.10 $7.39
P/E 7.0 8.6
CHESTER,
INC
SENSOR COMPANY
6. CAKE: OUR LOW TECH PRODUCT
CAKE INDUSTRY AVERAGE
M. SHARE 30% 7%
UNITS SOLD 3,069 720 RYAN HOWARD
AWARENESS 100% 84.3% VP OF SALES
DEC. SURVEY 20 11
AFTER 8 YEARS OF SEGMENT COMPETITION
CHESTER,
INC
SENSOR COMPANY
7. CATALYST: OUR HIGH TECH PRODUCT
CATALYST INDUSTRY AVERAGE
M. SHARE 43% 10%
UNITS SOLD 2,567 573
DWIGHT K. SCHRUTE
AWARENESS 100% 77.6% TOP SALESMAN
DEC. SURVEY 29 9
AFTER 3 YEARS OF SEGMENT COMPETITION
CHESTER,
INC
SENSOR COMPANY
8. PRODUCTION INFORMATION
CHESTER INDUSTRY AVERAGE
LABOR COST $5.67 (L) $10.97 (L)
$6.74 (H) $12.86 (H)
CREED BRATTON
C. MARGIN 57% (L) 34% (L) QUALITY ASSURANCE
43% (H) 36% (H)
AUTOMATION 8.0 (L) 5.2 (L)
7.5 (H) 4.8 (H)
CHESTER,
INC
SENSOR COMPANY
9. FIVE POINT PLAN
1. OPTIMAL AUTOMATION SINCE ’11
2. MEET CUSTOMER BUYING CRITERIA
3. $4,000 MARKETING BUDGET AFTER ‘11
4. INCREASE CAPACITY AFTER ’13
5. DRIVE UP FINANCIAL STATS
- NO DEBT
- SPENT $22,876 TO RETIRE 195,000 SHARES
CHESTER,
INC
SENSOR COMPANY
10. THANK YOU!
MICHAEL SCOTT
CHESTER CEO
CHESTER,
INC
SENSOR COMPANY