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inOrbit 2015: Growth hacking your way to success

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How to increase use of your marketing potential? What are the tricks and tips to growth hack your digital marketing? In this presentation, Andraz Stalec, CEO of Red Orbit, reveals the future of digital marketing and digital analytics.

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inOrbit 2015: Growth hacking your way to success

  1. 1. Andraž Štalec GROWTH HACKING YOUR WAY TO SUCCESS
  2. 2. HUMANS USE 10 % OF BRAIN POTENTIAL
  3. 3. WE USE 23,04 % OF OUR MARKETING POTENTIAL
  4. 4. 11,40 % HIGHER CONVERSION VALUE
  5. 5. Outcome Metrics Acquisition Metrics Behavior Metrics
  6. 6. Outcome Metrics Acquisition Metrics Behavior Metrics What we usually measure What we should measure
  7. 7. FOCUS ON THE ENTIRE CONSUMER DECISION JOURNEY
  8. 8. CDJ v1 CDJ v2 CDJ v3 Effect of CDJ on CLV
  9. 9. Micro & macro conversions matrix NEW FOLLOWERS GALLERIES BROWSED REVIEWS & RATINGS EMAIL SIGNUPS SOCIAL ACTIONS VIDEOS WATCHED BOOKING CONTACT FORMS SUBMITTED CATALOGS DOWNLOADED INFO REQUESTED Long term Short term Medium term DO THINK SEE
  10. 10. Understanding user behavior throughout the entire CDJ Number of interactions Length Transactions
  11. 11. Outcomes report
  12. 12. Blog content quality
  13. 13. Enhanced Ecommerce
  14. 14. Cost of Goods sold integration
  15. 15. User Data Enrichment
  16. 16. FIRST CLICK LAST CONVERSION DISPLAY STORE
  17. 17. In-Store analytics
  18. 18. Influence of weather on conversions
  19. 19. Thermal human heat sensors
  20. 20. ? ?? What is the point?
  21. 21. ? ? OPTIMIZE DIGITAL MARKETING What is the point?
  22. 22. 1 % 2000 20 % 0 % 20 4 0 At first numbers will be really shitty
  23. 23. 1 % 2000 20 % 0 % 20 4 0 At first numbers will be really shitty Focus here
  24. 24. 20 % 2000 10 % 0 %400 40 0 At first numbers will be really shitty
  25. 25. SMARTER USER SEGMENTS ? OPTIMIZE DIGITAL MARKETING What is the point?
  26. 26. 0,44 % 0,78 % All visitors Visitors who clicked on a specific Ad Influence of ad content on conversions
  27. 27. 1,58 % 1,97 % Visitors who came through channel A Visitors who came through channel B 2,44 % Visitors who came through channel A and B 2,81 % Visitors who came through channel A and C Influence of digital channels on conversions
  28. 28. CR + 31% CR = 1,00 % Smart segments
  29. 29. SMARTER USER SEGMENTS PREDICTIVE ANALYTICS OPTIMIZE DIGITAL MARKETING What is the point?
  30. 30. MANAGE THE PRESENT INVENT THE FUTURE
  31. 31. PRESENT CHANGING – DYNAMIC - 24/7 - CONSTANT
  32. 32. CHALLENGING THE FUTURE
  33. 33. HAVE CONTENT USE INSIGHTSBE PRESENT Key challenges for 2015
  34. 34. MORE TOUCHPOINTS BE PRESENT MORE DEVICES DISCOVER TRENDS Key challenges for 2015
  35. 35. BRAND AS A CURATOR HAVE CONTENT PROVIDING AN EXPERIENCE RICH CONTENT Key challenges for 2015
  36. 36. MEASURE IMPACT USE INSIGHTS PERSONALIZE EXPERIENCE TEST & LEARN AUTOMATION USE CUSTOMER DATA FOCUS ON STRATEGY OPTIMIZE YOUR EFFORTS PREDICITVE ANALYTICS PROGRAM MATIC BUYING REALTIME BIDDING Key challenges for 2015
  37. 37. CREATING REAL VALUE
  38. 38. Hvala andraz.stalec@red-orbit.com

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