How to increase use of your marketing potential? What are the tricks and tips to growth hack your digital marketing? In this presentation, Andraz Stalec, CEO of Red Orbit, reveals the future of digital marketing and digital analytics.

1. Andraž Štalec
GROWTH HACKING YOUR
WAY TO SUCCESS

2. HUMANS USE 10 % OF BRAIN POTENTIAL

3. WE USE 23,04 % OF OUR MARKETING POTENTIAL

4. 11,40 % HIGHER CONVERSION VALUE

5. Outcome
Metrics
Acquisition
Metrics
Behavior
Metrics

6. Outcome
Metrics
Acquisition
Metrics
Behavior
Metrics
What we usually measure
What we should measure

7. FOCUS ON THE ENTIRE
CONSUMER DECISION JOURNEY

13. CDJ v1
CDJ v2
CDJ v3
Effect of CDJ on CLV

14. Micro & macro conversions matrix
NEW FOLLOWERS
GALLERIES BROWSED
REVIEWS & RATINGS
EMAIL SIGNUPS
SOCIAL ACTIONS
VIDEOS WATCHED
BOOKING
CONTACT FORMS SUBMITTED
CATALOGS DOWNLOADED
INFO REQUESTED
Long term
Short term
Medium term
DO
THINK
SEE

15. Understanding user behavior throughout the entire CDJ
Number of interactions
Length
Transactions

16. Outcomes report

18. Blog content quality

19. Enhanced Ecommerce

20. Cost of Goods sold integration

23. User Data Enrichment

24. FIRST CLICK
LAST CONVERSION
DISPLAY
STORE

26. In-Store analytics

28. Influence of weather on conversions

29. Thermal human heat sensors

30. ? ??
What is the point?

31. ? ?
OPTIMIZE DIGITAL
MARKETING
What is the point?

32. 1 %
2000
20 % 0 %
20
4
0
At first numbers will be really shitty

33. 1 %
2000
20 % 0 %
20
4
0
At first numbers will be really shitty
Focus here

34. 20 %
2000
10 % 0 %400
40
0
At first numbers will be really shitty

35. SMARTER USER
SEGMENTS
?
OPTIMIZE DIGITAL
MARKETING
What is the point?

36. 0,44 %
0,78 %
All visitors
Visitors who clicked on a specific Ad
Influence of ad content on conversions

37. 1,58 %
1,97 %
Visitors who came through channel A
Visitors who came through channel B
2,44 %
Visitors who came through channel A and B
2,81 %
Visitors who came through channel A and C
Influence of digital channels on conversions

38. CR + 31%
CR = 1,00 %
Smart segments

39. SMARTER USER
SEGMENTS
PREDICTIVE
ANALYTICS
OPTIMIZE DIGITAL
MARKETING
What is the point?

40. MANAGE THE PRESENT
INVENT THE FUTURE

41. PRESENT
CHANGING – DYNAMIC - 24/7 - CONSTANT

42. CHALLENGING THE FUTURE

43. HAVE CONTENT USE INSIGHTSBE PRESENT
Key challenges for 2015

44. MORE
TOUCHPOINTS
BE PRESENT
MORE
DEVICES
DISCOVER
TRENDS
Key challenges for 2015

45. BRAND AS A
CURATOR
HAVE CONTENT
PROVIDING
AN
EXPERIENCE
RICH
CONTENT
Key challenges for 2015

46. MEASURE
IMPACT
USE INSIGHTS
PERSONALIZE
EXPERIENCE
TEST &
LEARN
AUTOMATION
USE
CUSTOMER
DATA
FOCUS ON
STRATEGY
OPTIMIZE
YOUR
EFFORTS
PREDICITVE
ANALYTICS
PROGRAM
MATIC
BUYING
REALTIME
BIDDING
Key challenges for 2015

47. CREATING REAL VALUE

48. Hvala
andraz.stalec@red-orbit.com