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What does data driven marketing mean for your business

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Consumers today expect a relevant experience. Insights from analytics can surely help, but to deliver really relevant on-time user experience, you also need to understand context of data. Slide through this presentation to learn how to move form data-driven marketing into data-informed marketing.

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What does data driven marketing mean for your business

  1. 1. Andraž Štalec WHAT DOES DATA-DRIVEN MARKETING MEAN FOR YOUR BUSINESS?
  2. 2. BEFORE THE END
  3. 3. CONSUMERS TODAY EXPECT A RELEVANT EXPERIENCE
  4. 4. FUNDAMENTAL CHANGE
  5. 5. +44 % CONVERSION RATE +160 % REVENUE +85 % SESSIONS
  6. 6. CAN DATA HELP?
  7. 7. COMPANIES THAT INVEST IN DATA MORE THAN THEIR COMPETITORS DO OUTPERFORM THOSE COMPETITORS BY 20% IN EVERY MAJOR METRIC. Gartner
  8. 8. 50% OF MARKETERS AGREE THAT DATA IS THE MOST UNDERUSED ASSET IN THEIR ORGANIZATIONS. TeraData
  9. 9. WHAT IS THE VALUE OF DATA?
  10. 10. 0 € CAMPAIGNS WEBSITE BASIC GOOGLE ANALYTICS INVESTMENT VALUE
  11. 11. 0 € CAMPAIGNS DASHBOARDS REPORTING UA, EE, COST IMPORT WEBSITE BASIC GOOGLE ANALYTICS INVESTMENT TAGGING GOOGLE TAG MANAGER VALUE
  12. 12. INSIGHTS CAMPAIGNS DASHBOARDS REPORTING UA, EE, COST IMPORT WEBSITE BASIC GOOGLE ANALYTICS INVESTMENT TAGGING GOOGLE TAG MANAGER VALUE
  13. 13. INSIGHTS CAMPAIGNS DASHBOARDS REPORTING UA, EE, COST IMPORT WEBSITE BASIC GOOGLE ANALYTICS BIZ DECISIONS INVESTMENT TAGGING GOOGLE TAG MANAGER VALUE
  14. 14. Radical changes Technology & User expectations The state you are in The time between The time between The GAP
  15. 15. Incremental changes Continuous advances in user experience and marketing
  16. 16. VALUE OF DATA DECREASES OVER TIME LOST POTENTIAL IRRELEVANT USER EXPERIENCE Incremental vs. radical change
  17. 17. IN LOVE WITH DATA
  18. 18. NOT EVERYTHING THAT CAN BE COUNTED COUNTS, AND NOT EVERYTHING THAT COUNTS CAN BE COUNTED. Prof. William Bruce Cameron
  19. 19. DATA INFORMED MARKETING
  20. 20. INTENT TRUMPS IDENTITY IMMEDIACY TRUMPS LOYALTY CONTEXT IS THE KING
  21. 21. THE END
  22. 22. Hvala Red Orbit, Jožeta Jame 12,1000 Ljubljana, Slovenia W: www.red-orbit.com |E: info@red-orbit.com | T: +386 (0)590 75 680

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