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Trendcasting
 Prashant Bhatia, Dave Bruno

Confidential ©2012 RedPrairie Corporation. All rights reserved.   1
•NFC
                                                                      •Mobile Workforce
                                                                      •Big Data
                                                                      •For-Profit Labour
                                                                       Optimisation
                                         The
                                       Future of                      •Augmented Reality
                                      Commerce                        •Crowdsourcing

                                                              “Big Ideas”
Confidential ©2012 RedPrairie Corporation. All rights reserved.   2
1                             Near Field Communications
                              Looking Past Payments




Confidential ©2012 RedPrairie Corporation. All rights reserved.   3
NFC, Explained
 • Short-range wireless technology
   >~10 cm

 • Smartphones gain instant
   access to data from any other
   NFC-enabled handset or
   NFC tag


Confidential ©2012 RedPrairie Corporation. All rights reserved.   4
Bluetooth, RFID, QR Codes…
                                                                  Why NFC?

                                                                          • Versatile
                                                                          • Standards-based
                                                                          • Interoperable
                                                                          • Security-ready
                                                                          • No “pairing” or
                                                                            camera required


Confidential ©2012 RedPrairie Corporation. All rights reserved.       5
Payments Have Early
 Momentum
 • Mobile payments getting
   the most attention
          > APAC and EMEA
          > Google is in early

The Future of
NFC Looks
Well Beyond
Payments…
Confidential ©2012 RedPrairie Corporation. All rights reserved.   6
NFC in the Supply Chain
 • NFC Data Logger scans,
   monitors, and communicates
   all temperature data
 • Any NFC-enabled phone
   can scan tags and capture
   the cold storage data
          > Easily share with anyone
            in the cold chain




Confidential ©2012 RedPrairie Corporation. All rights reserved.   7
NFC in Marketing
                                                                  • NFC chips embedded in posters
                                                                    > Posters all around Reading, UK

                                                                  • Primarily younger CPG target
                                                                    audiences
                                                                    > Lynx, Vaseline, Toni & Guy, Magnum
                                                                  • Tap posters with phone for content
                                                                    > Coupons, contests, video, product info

                                                                             3,000 Taps
                                                                              78% Rated Positive
                                                                              49% Downloaded Content
                                                                              87% “Likely to Repeat”

Confidential ©2012 RedPrairie Corporation. All rights reserved.     8
NFC and Commerce
                                                                  • NFC-enabled billboards in
                                                                    6 Singapore subway stations

                                                                  • Enabling 2M commuters to
                                                                    connect and transact
                                                                   > Reserving Taxis
                                                                   > Transit Guides and Tickets
                                                                   > Forever 21



Confidential ©2012 RedPrairie Corporation. All rights reserved.      9
Skylanders: NFC and FUN
 • Physical figures
   interact with games
   via NFC “portal”
 • History & attributes
   stored with figures
 • Figures play on any
   console


Confidential ©2012 RedPrairie Corporation. All rights reserved.   10
•   Identification
                                                                                                        •   Time & Attendance
                                                                                                        •   Loyalty
                                                                                                        •   Transportation
                                                                                                        •   Inventory
                                                                                                        •   Physical Access
                                                                                                        •   Coupons & Offers




                                 PAYMENT                                                          TAG READING


                                        Mobility + NFC = Unlimited Potential




                                 TICKETING                                                       PEER TO PEER


Confidential ©2012 RedPrairie Corporation. All rights reserved.
                                                                    700M
                                                                  NFC PHONES WILL SHIP IN 2016
                                                                              11
                                                                            *Forrester
2                                   Enterprise Mobility Comes of Age
                                     The Time is Now to Mobilize the Workforce




Confidential ©2012 RedPrairie Corporation. All rights reserved.   12
Enterprise Adoption
                                                                        Lags Far Behind
                                                                         Consumers…
                                                                       …and Workers Are
                                                                         Feeling the
                                                                         Disconnect



Confidential ©2012 RedPrairie Corporation. All rights reserved.   13
How Staff Spend
                                                                  their Nights…
                                                                  •   Invite friends to go out using Facebook
                                                                  •   Decide which restaurant using UrbanSpoon
                                                                  •   Make reservations using OpenTable
                                                                  •   Check-in using FourSquare
                                                                  •   Decide what to order using Yelp
                                                                  •   Buy movie tickets using Flixster
                                                                  •   Take a picture and tag friends on Facebook
                                                                  •   Review the restaurant using Zagat
                                                                  •   Check-in at the movie using FourSquare
                                                                  •   Tweet about the movie
                                                                  •   Post about the night on Facebook

Confidential ©2012 RedPrairie Corporation. All rights reserved.               14
How Staff Spend
                                                                  their Days?
                                                                  •   Call into work to learn when they work next
                                                                  •   Run to the back room to check the schedule
                                                                  •   Write their boss a note if they want a day off
                                                                  •   Punch in on a clock
                                                                  •   Check with their manager for assignments
                                                                  •   Leave the task at hand to do e-learning
                                                                  •   Let the supervisor know the task is complete
                                                                  •   Transfer jobs by entering in a log book
                                                                  •   Fill out a form to validate work is complete



Confidential ©2012 RedPrairie Corporation. All rights reserved.               15
Mobility’s Clear Potential for the Workforce
  • Easy access to schedules, time-off requests
    and swap shifts
  • Punch in/out and transfer
  • Access to daily tasks w/real-time updates
  • Coaching when work is performed
  • Address execution and
    service issues in real-time



  60%
  of European enterprises will
deploy mobile workforce apps in
     the next 12-18 months
     IDC 2012 EMEA Enterprise Mobility CIO Survey
  Confidential ©2012 RedPrairie Corporation. All rights reserved.   16
Enterprise Mobility: Technology With A
           Groundswell of Bottom-Up Support




Confidential ©2012 RedPrairie Corporation. All rights reserved.   17
Vortex Connect
                                                                       Acquisition:
                                                                       Evolving Business
                                                                       Processes Originally
                                                                       Established on Back
                                                                       Office Computers…




Confidential ©2012 RedPrairie Corporation. All rights reserved.   18
Vortex Connect
                                                                       Acquisition:
                                                                       …into Processes
                                                                       Designed for Staff
                                                                       with Computers in
                                                                       their Pockets




Confidential ©2012 RedPrairie Corporation. All rights reserved.   19
3                                    Big Data
                                     Unprecedented Number Crunching,
                                     Unprecedented Insight




Confidential ©2012 RedPrairie Corporation. All rights reserved.   20
2,500,000,000,000,000,000  Bytes of Data are Created Every Day from a Virtually
                                  Endless Stream of New Sensors and Sources


                                      DIFFUSION INDEX OF DAILY FOOT TRAFFIC



                                                                  BIG DATA, DEFINED


                                                                      Large quantities of often unstructured
                                                                      data that can’t be processed or
                                                                      analysed with traditional tools
Confidential ©2012 RedPrairie Corporation. All rights reserved.            21
11010001011011100011010101001010101010101010101010101010101010101010101010
010101000100101010001011110110100101001100110101010101010110100001111010101
1100101001010010100111             0101010101010101010101111010010101010010
101010101011101010                     10010101010101010101010101010101010
0010101011010101                          100101010101010101010101001101011
110100010110111                             01010101010         01010101010
01010100010010                               1010101010           1110101010
1100101001010                                 10101010            101010100
101010101011                                   10101011          1010101010
001010101101                                    101010         101001101011
110100010110                                    01010     10    10101010101
01010100010                                     010101           11101010101
110010100101                                    010101010          01010100
1010101010111                                 1010101010101         01010101
00101010110101                               10101010101010         01101011
1101000101101110                            010101010101011         10101010
010101000100101010                       0110101010101010          110101010
110010100101001010010               010101010101010101010 no longer
                                              Reports are         010101001
1010101010111010101000010101010100001010010101010101010101 us what is
                                              enough to tell     0101010101
1010101010111010101000010101010100001010010101010101010101 our business
                                              happening in         101010101
  The Challenge?
110010100101001010010101010
10101010101110
                                           010101010101010111
                                               101010101010
                                                                    10101001
                                                                     1010101
  Businesses Can’t Cope
11001010010100101001010101010101101101010101010101010101              1010100
1010101010111010101000010101010100001010010101010101010101010101010101010
   Confidential ©2012 RedPrairie Corporation. All rights reserved.   22
11001010010100101001010101010101101101010101010101010101011110100101010100
With Challenge…Opportunity

                                                                  Big data is an opportunity to
                                                                  apply machine learning and
                   “Big data
              will become a key                                   science to mine for hidden
            basis of competition,
              underpinning new                                    patterns and insights and to
            waves of productivity
           growth, innovation, and                                answer questions that, in the
             consumer surplus.”
                                                                  past, were out of reach
                      --McKinsey Quarterly




Confidential ©2012 RedPrairie Corporation. All rights reserved.    23
Big Data: From the Front Lines


                             “At the heart of the threat was our
                             competitor’s ability to gather and analyse
                             consumer sentiment and generate
                             personalised recommendations across
                             millions of customers.”


                                                                       Big Box Retail

Confidential ©2012 RedPrairie Corporation. All rights reserved.   24
Big Data: From the Front Lines


                         “We tapped into the millions of relevant
                         blog posts, social-media conversations,
                         search term keywords, brand comparisons,
                         and customer feedback postings to gain
                         actionable insights.”


                                                                       Specialty Retail

Confidential ©2012 RedPrairie Corporation. All rights reserved.   25
Big Data: From the Front Lines


                         “We combined sales data with medical-
                         claims data and clinical data from a
                         medical-record system and found ways to
                         improve health outcomes and manage the
                         total cost of care.”


                                                                       Pharma Manufacturer

Confidential ©2012 RedPrairie Corporation. All rights reserved.   26
Big Data’s Big Value Proposition

Agility
Making information transparent
and usable at much higher frequency
                                                                                  Responsiveness
                                                                                  Substantially improved timeliness
                                                                                  of decision-driving data




        Targeting
        Ever-narrower segmentation of
        customers leads to much more
        precisely tailored products

                                                                        Innovation
                                                                        Inform and improve the development
                                                                        of the next generation of products




 Confidential ©2012 RedPrairie Corporation. All rights reserved.   27
Can GB Predict
                                                                       the Next Gaga?
                                                                       • Connecting social activity
                                                                         and music consumption

                                                                       • Aggregating and analysing likes,
                                                                         plays, downloads, etc.
                                                                           > Primarily unstructured data

                                                                       • Learning how artists become
                                                                         stars by analysing the ways
                                                                         people listen to music now




Confidential ©2012 RedPrairie Corporation. All rights reserved.   28
4                                        Scheduling for Profit
                                         Leveraging Big Data to Maximise Every Dollar
                                         Invested in Every Employee in Every Location




Confidential ©2012 RedPrairie Corporation. All rights reserved.   29
WFM = Big Data
     Automated workforce management
     solutions create high volumes of
     potentially high value data
Confidential ©2012 RedPrairie Corporation. All rights reserved.   30
With Data…
                                                                       Comes Opportunity
                                                                       The wealth of analytical
                                                                       workforce management
                                                                       information can significantly
                                                                       improve workforce utilisation
                                                                       and labour allocation




Confidential ©2012 RedPrairie Corporation. All rights reserved.   31
How to process &
Hurdles to                                                             analyse the data?
Capturing the
Opportunity                                                            What to measure?

                                                                       How to interpret
                                                                       the data?

                                                                       How to use the
                                                                       data to impact
                                                                       performance?

                                                                       How to make an
                                                                       immediate impact?

Confidential ©2012 RedPrairie Corporation. All rights reserved.   32
Next-Generation Labour Optimisation:
 More Inputs, Better Tools, Better Results
                                                                             • Combining Time & Motion studies with
                                                                               Profit-Driven demand and expense data
                                                   ERP

                                                                             • Enabling users to manage to their real
         Transactions                                               HR         objectives:
                                                                               > Maximising each location’s margin
                                        Prediction &                                 • Versus simply reducing hours/costs
                                        Optimisation

             Demand
                                                                  Time and
                                                                   Labour
                                                                                                 Machine learning &
                                                                                                 artificial intelligence
                                                 Payroll                                         combine to
                                                                                                 develop schedules
                                                                                                 that drive profits
Confidential ©2012 RedPrairie Corporation. All rights reserved.                 33
Planora Acquisition:
                                                                       Maximising Labour’s
                                                                         Potential Today
                                                                       •   Big Data Mgmt & Analytics
                                                                       •   Profit-driven Scheduling
                                                                       •   What-if Modeling
                                                                       •   Real-time Modeling Rules
                                                                         Schedule-for-Profit
                                                                        Workforce Optimisation




Confidential ©2012 RedPrairie Corporation. All rights reserved.   34
5                                        Augmented Reality
                                         Virtual Reality Gets Real




Confidential ©2012 RedPrairie Corporation. All rights reserved.   35
Augmented Reality Defined




                                         A live view of a physical environment augmented by computer-
                                          generated input such as sound, video, graphics or GPS data




Confidential ©2012 RedPrairie Corporation. All rights reserved.       36
“Recent” A/R Inroads
               •   Prototyping
---SUPPLY---




               •   Design
               •   Surgery
               •   Assembly

               •   Entertainment
---DEMAND---




               •   Gaming
               •   Navigation
               •   Sightseeing                                         photo circa


                                                                  1937
Confidential ©2012 RedPrairie Corporation. All rights reserved.   37
A/R Brings Traditional Marketing to Life




                                                                  VWJuicedUp
Confidential ©2012 RedPrairie Corporation. All rights reserved.       38
Clever, Yes…But
                         Will Augmented Reality Ever
                        Impact Our Day-to-Day Lives?




Confidential ©2012 RedPrairie Corporation. All rights reserved.   39
Clever, Yes…But
                         Will Augmented Reality Ever
                        Impact Our Day-to-Day Lives?




Confidential ©2012 RedPrairie Corporation. All rights reserved.   40
Confidential ©2012 RedPrairie Corporation. All rights reserved.   41
Confidential ©2012 RedPrairie Corporation. All rights reserved.   42
A/R Marketing Moves Beyond Novelty

                                                                       • Delivering useful
                                                                         information
                                                                       • Adding value
                                                                       • Influencing
                                                                         conversion rates




Confidential ©2012 RedPrairie Corporation. All rights reserved.   43
Shopper Breakthrough:
 Image Recognition
 • No marker required
 • Scan products
   for content
          > Games, nutrition,
            product details, etc.
 • “Infinite shelf space”

Confidential ©2012 RedPrairie Corporation. All rights reserved.   44
REPL Consulting
                                                                       Brings Products
                                                                       to Life at Home




Confidential ©2012 RedPrairie Corporation. All rights reserved.   45
6                                     Crowdsourcing
                                      Innovation Without Walls, Borders or Orders




Confidential ©2012 RedPrairie Corporation. All rights reserved.   46
Crowdsourcing,
                                                                  Explained
                                                                  “Creating goods and services
                                                                  in close cooperation with
                                                                  customers by giving them
                                                                  direct input into what gets
                                                                  produced”




Confidential ©2012 RedPrairie Corporation. All rights reserved.     47
Open Innovation at Work
                                                                  • $7.7 billion1
                                                                  • 200 million phones2
                                                                   Linus Torvalds has written
                                                                   ~2% of the code3

                                                                   1– Research and Markets | 2 – Juniper Research | 3 – Business Week




Confidential ©2012 RedPrairie Corporation. All rights reserved.           48
U.S. Doritos Lovers Sink Their Teeth
                     into the Super Bowl




Confidential ©2012 RedPrairie Corporation. All rights reserved.   49
Doritos Crash the Super Bowl Party
 • 5,600 entries
 • Six commercials
 • Brand engagement
 • Expanded social
   networks
 2 of Top 10
Game-day Ads


Confidential ©2012 RedPrairie Corporation. All rights reserved.   50
Fiat Puts the
                                                                       “Me” in Mio
                                                                       • Fully Crowdsourced
                                                                         Concept Car
                                                                         > 17,662 registrants
                                                                         > 10,000 ideas

                                                                       • Completely
Dozens of ideas                                                          transparent process
                                                                         > All decisions/designs
made it into                                                               shared online
production
vehicles
Confidential ©2012 RedPrairie Corporation. All rights reserved.   51
Crowd-Krafted Innovation
 • InnovateWithKraft.com
 • Open to suppliers
   and consumers
 • Numerous recent
   advancements
          > Esp. in packaging




Confidential ©2012 RedPrairie Corporation. All rights reserved.   52
In Closing…




Confidential ©2012 RedPrairie Corporation. All rights reserved.   53
Google’s A/R
                                                                   Vision for
                                                                   Consumers



Confidential ©2012 RedPrairie Corporation. All rights reserved.   54
Thank You!
   Prashant.Bhatia@RedPrairie.com
   David.Bruno@RedPrairie.com




Confidential ©2012 RedPrairie Corporation. All rights reserved.   55

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Trendcasting in EMEA: Six Big Ideas that Have the Potential to Impact the Near Future of European Commerce

  • 1. Trendcasting Prashant Bhatia, Dave Bruno Confidential ©2012 RedPrairie Corporation. All rights reserved. 1
  • 2. •NFC •Mobile Workforce •Big Data •For-Profit Labour Optimisation The Future of •Augmented Reality Commerce •Crowdsourcing “Big Ideas” Confidential ©2012 RedPrairie Corporation. All rights reserved. 2
  • 3. 1 Near Field Communications Looking Past Payments Confidential ©2012 RedPrairie Corporation. All rights reserved. 3
  • 4. NFC, Explained • Short-range wireless technology >~10 cm • Smartphones gain instant access to data from any other NFC-enabled handset or NFC tag Confidential ©2012 RedPrairie Corporation. All rights reserved. 4
  • 5. Bluetooth, RFID, QR Codes… Why NFC? • Versatile • Standards-based • Interoperable • Security-ready • No “pairing” or camera required Confidential ©2012 RedPrairie Corporation. All rights reserved. 5
  • 6. Payments Have Early Momentum • Mobile payments getting the most attention > APAC and EMEA > Google is in early The Future of NFC Looks Well Beyond Payments… Confidential ©2012 RedPrairie Corporation. All rights reserved. 6
  • 7. NFC in the Supply Chain • NFC Data Logger scans, monitors, and communicates all temperature data • Any NFC-enabled phone can scan tags and capture the cold storage data > Easily share with anyone in the cold chain Confidential ©2012 RedPrairie Corporation. All rights reserved. 7
  • 8. NFC in Marketing • NFC chips embedded in posters > Posters all around Reading, UK • Primarily younger CPG target audiences > Lynx, Vaseline, Toni & Guy, Magnum • Tap posters with phone for content > Coupons, contests, video, product info 3,000 Taps 78% Rated Positive 49% Downloaded Content 87% “Likely to Repeat” Confidential ©2012 RedPrairie Corporation. All rights reserved. 8
  • 9. NFC and Commerce • NFC-enabled billboards in 6 Singapore subway stations • Enabling 2M commuters to connect and transact > Reserving Taxis > Transit Guides and Tickets > Forever 21 Confidential ©2012 RedPrairie Corporation. All rights reserved. 9
  • 10. Skylanders: NFC and FUN • Physical figures interact with games via NFC “portal” • History & attributes stored with figures • Figures play on any console Confidential ©2012 RedPrairie Corporation. All rights reserved. 10
  • 11. Identification • Time & Attendance • Loyalty • Transportation • Inventory • Physical Access • Coupons & Offers PAYMENT TAG READING Mobility + NFC = Unlimited Potential TICKETING PEER TO PEER Confidential ©2012 RedPrairie Corporation. All rights reserved. 700M NFC PHONES WILL SHIP IN 2016 11 *Forrester
  • 12. 2 Enterprise Mobility Comes of Age The Time is Now to Mobilize the Workforce Confidential ©2012 RedPrairie Corporation. All rights reserved. 12
  • 13. Enterprise Adoption Lags Far Behind Consumers… …and Workers Are Feeling the Disconnect Confidential ©2012 RedPrairie Corporation. All rights reserved. 13
  • 14. How Staff Spend their Nights… • Invite friends to go out using Facebook • Decide which restaurant using UrbanSpoon • Make reservations using OpenTable • Check-in using FourSquare • Decide what to order using Yelp • Buy movie tickets using Flixster • Take a picture and tag friends on Facebook • Review the restaurant using Zagat • Check-in at the movie using FourSquare • Tweet about the movie • Post about the night on Facebook Confidential ©2012 RedPrairie Corporation. All rights reserved. 14
  • 15. How Staff Spend their Days? • Call into work to learn when they work next • Run to the back room to check the schedule • Write their boss a note if they want a day off • Punch in on a clock • Check with their manager for assignments • Leave the task at hand to do e-learning • Let the supervisor know the task is complete • Transfer jobs by entering in a log book • Fill out a form to validate work is complete Confidential ©2012 RedPrairie Corporation. All rights reserved. 15
  • 16. Mobility’s Clear Potential for the Workforce • Easy access to schedules, time-off requests and swap shifts • Punch in/out and transfer • Access to daily tasks w/real-time updates • Coaching when work is performed • Address execution and service issues in real-time 60% of European enterprises will deploy mobile workforce apps in the next 12-18 months IDC 2012 EMEA Enterprise Mobility CIO Survey Confidential ©2012 RedPrairie Corporation. All rights reserved. 16
  • 17. Enterprise Mobility: Technology With A Groundswell of Bottom-Up Support Confidential ©2012 RedPrairie Corporation. All rights reserved. 17
  • 18. Vortex Connect Acquisition: Evolving Business Processes Originally Established on Back Office Computers… Confidential ©2012 RedPrairie Corporation. All rights reserved. 18
  • 19. Vortex Connect Acquisition: …into Processes Designed for Staff with Computers in their Pockets Confidential ©2012 RedPrairie Corporation. All rights reserved. 19
  • 20. 3 Big Data Unprecedented Number Crunching, Unprecedented Insight Confidential ©2012 RedPrairie Corporation. All rights reserved. 20
  • 21. 2,500,000,000,000,000,000 Bytes of Data are Created Every Day from a Virtually Endless Stream of New Sensors and Sources DIFFUSION INDEX OF DAILY FOOT TRAFFIC BIG DATA, DEFINED Large quantities of often unstructured data that can’t be processed or analysed with traditional tools Confidential ©2012 RedPrairie Corporation. All rights reserved. 21
  • 22. 11010001011011100011010101001010101010101010101010101010101010101010101010 010101000100101010001011110110100101001100110101010101010110100001111010101 1100101001010010100111 0101010101010101010101111010010101010010 101010101011101010 10010101010101010101010101010101010 0010101011010101 100101010101010101010101001101011 110100010110111 01010101010 01010101010 01010100010010 1010101010 1110101010 1100101001010 10101010 101010100 101010101011 10101011 1010101010 001010101101 101010 101001101011 110100010110 01010 10 10101010101 01010100010 010101 11101010101 110010100101 010101010 01010100 1010101010111 1010101010101 01010101 00101010110101 10101010101010 01101011 1101000101101110 010101010101011 10101010 010101000100101010 0110101010101010 110101010 110010100101001010010 010101010101010101010 no longer Reports are 010101001 1010101010111010101000010101010100001010010101010101010101 us what is enough to tell 0101010101 1010101010111010101000010101010100001010010101010101010101 our business happening in 101010101 The Challenge? 110010100101001010010101010 10101010101110 010101010101010111 101010101010 10101001 1010101 Businesses Can’t Cope 11001010010100101001010101010101101101010101010101010101 1010100 1010101010111010101000010101010100001010010101010101010101010101010101010 Confidential ©2012 RedPrairie Corporation. All rights reserved. 22 11001010010100101001010101010101101101010101010101010101011110100101010100
  • 23. With Challenge…Opportunity Big data is an opportunity to apply machine learning and “Big data will become a key science to mine for hidden basis of competition, underpinning new patterns and insights and to waves of productivity growth, innovation, and answer questions that, in the consumer surplus.” past, were out of reach --McKinsey Quarterly Confidential ©2012 RedPrairie Corporation. All rights reserved. 23
  • 24. Big Data: From the Front Lines “At the heart of the threat was our competitor’s ability to gather and analyse consumer sentiment and generate personalised recommendations across millions of customers.” Big Box Retail Confidential ©2012 RedPrairie Corporation. All rights reserved. 24
  • 25. Big Data: From the Front Lines “We tapped into the millions of relevant blog posts, social-media conversations, search term keywords, brand comparisons, and customer feedback postings to gain actionable insights.” Specialty Retail Confidential ©2012 RedPrairie Corporation. All rights reserved. 25
  • 26. Big Data: From the Front Lines “We combined sales data with medical- claims data and clinical data from a medical-record system and found ways to improve health outcomes and manage the total cost of care.” Pharma Manufacturer Confidential ©2012 RedPrairie Corporation. All rights reserved. 26
  • 27. Big Data’s Big Value Proposition Agility Making information transparent and usable at much higher frequency Responsiveness Substantially improved timeliness of decision-driving data Targeting Ever-narrower segmentation of customers leads to much more precisely tailored products Innovation Inform and improve the development of the next generation of products Confidential ©2012 RedPrairie Corporation. All rights reserved. 27
  • 28. Can GB Predict the Next Gaga? • Connecting social activity and music consumption • Aggregating and analysing likes, plays, downloads, etc. > Primarily unstructured data • Learning how artists become stars by analysing the ways people listen to music now Confidential ©2012 RedPrairie Corporation. All rights reserved. 28
  • 29. 4 Scheduling for Profit Leveraging Big Data to Maximise Every Dollar Invested in Every Employee in Every Location Confidential ©2012 RedPrairie Corporation. All rights reserved. 29
  • 30. WFM = Big Data Automated workforce management solutions create high volumes of potentially high value data Confidential ©2012 RedPrairie Corporation. All rights reserved. 30
  • 31. With Data… Comes Opportunity The wealth of analytical workforce management information can significantly improve workforce utilisation and labour allocation Confidential ©2012 RedPrairie Corporation. All rights reserved. 31
  • 32. How to process & Hurdles to analyse the data? Capturing the Opportunity What to measure? How to interpret the data? How to use the data to impact performance? How to make an immediate impact? Confidential ©2012 RedPrairie Corporation. All rights reserved. 32
  • 33. Next-Generation Labour Optimisation: More Inputs, Better Tools, Better Results • Combining Time & Motion studies with Profit-Driven demand and expense data ERP • Enabling users to manage to their real Transactions HR objectives: > Maximising each location’s margin Prediction & • Versus simply reducing hours/costs Optimisation Demand Time and Labour Machine learning & artificial intelligence Payroll combine to develop schedules that drive profits Confidential ©2012 RedPrairie Corporation. All rights reserved. 33
  • 34. Planora Acquisition: Maximising Labour’s Potential Today • Big Data Mgmt & Analytics • Profit-driven Scheduling • What-if Modeling • Real-time Modeling Rules Schedule-for-Profit Workforce Optimisation Confidential ©2012 RedPrairie Corporation. All rights reserved. 34
  • 35. 5 Augmented Reality Virtual Reality Gets Real Confidential ©2012 RedPrairie Corporation. All rights reserved. 35
  • 36. Augmented Reality Defined A live view of a physical environment augmented by computer- generated input such as sound, video, graphics or GPS data Confidential ©2012 RedPrairie Corporation. All rights reserved. 36
  • 37. “Recent” A/R Inroads • Prototyping ---SUPPLY--- • Design • Surgery • Assembly • Entertainment ---DEMAND--- • Gaming • Navigation • Sightseeing photo circa 1937 Confidential ©2012 RedPrairie Corporation. All rights reserved. 37
  • 38. A/R Brings Traditional Marketing to Life VWJuicedUp Confidential ©2012 RedPrairie Corporation. All rights reserved. 38
  • 39. Clever, Yes…But Will Augmented Reality Ever Impact Our Day-to-Day Lives? Confidential ©2012 RedPrairie Corporation. All rights reserved. 39
  • 40. Clever, Yes…But Will Augmented Reality Ever Impact Our Day-to-Day Lives? Confidential ©2012 RedPrairie Corporation. All rights reserved. 40
  • 41. Confidential ©2012 RedPrairie Corporation. All rights reserved. 41
  • 42. Confidential ©2012 RedPrairie Corporation. All rights reserved. 42
  • 43. A/R Marketing Moves Beyond Novelty • Delivering useful information • Adding value • Influencing conversion rates Confidential ©2012 RedPrairie Corporation. All rights reserved. 43
  • 44. Shopper Breakthrough: Image Recognition • No marker required • Scan products for content > Games, nutrition, product details, etc. • “Infinite shelf space” Confidential ©2012 RedPrairie Corporation. All rights reserved. 44
  • 45. REPL Consulting Brings Products to Life at Home Confidential ©2012 RedPrairie Corporation. All rights reserved. 45
  • 46. 6 Crowdsourcing Innovation Without Walls, Borders or Orders Confidential ©2012 RedPrairie Corporation. All rights reserved. 46
  • 47. Crowdsourcing, Explained “Creating goods and services in close cooperation with customers by giving them direct input into what gets produced” Confidential ©2012 RedPrairie Corporation. All rights reserved. 47
  • 48. Open Innovation at Work • $7.7 billion1 • 200 million phones2 Linus Torvalds has written ~2% of the code3 1– Research and Markets | 2 – Juniper Research | 3 – Business Week Confidential ©2012 RedPrairie Corporation. All rights reserved. 48
  • 49. U.S. Doritos Lovers Sink Their Teeth into the Super Bowl Confidential ©2012 RedPrairie Corporation. All rights reserved. 49
  • 50. Doritos Crash the Super Bowl Party • 5,600 entries • Six commercials • Brand engagement • Expanded social networks 2 of Top 10 Game-day Ads Confidential ©2012 RedPrairie Corporation. All rights reserved. 50
  • 51. Fiat Puts the “Me” in Mio • Fully Crowdsourced Concept Car > 17,662 registrants > 10,000 ideas • Completely Dozens of ideas transparent process > All decisions/designs made it into shared online production vehicles Confidential ©2012 RedPrairie Corporation. All rights reserved. 51
  • 52. Crowd-Krafted Innovation • InnovateWithKraft.com • Open to suppliers and consumers • Numerous recent advancements > Esp. in packaging Confidential ©2012 RedPrairie Corporation. All rights reserved. 52
  • 53. In Closing… Confidential ©2012 RedPrairie Corporation. All rights reserved. 53
  • 54. Google’s A/R Vision for Consumers Confidential ©2012 RedPrairie Corporation. All rights reserved. 54
  • 55. Thank You! Prashant.Bhatia@RedPrairie.com David.Bruno@RedPrairie.com Confidential ©2012 RedPrairie Corporation. All rights reserved. 55

Editor's Notes

  1. Who? A pioneer in best-of-breed mobile workforce management solutions that strengthen business-to-employee (B2E) communications and operations. Why? To fortify RedPrairie’s market leadership in workforce management and work toward applying mobility across our entire solution footprint.“Vortex’s track-record of providing tools to mobilize people, automate paper processes and connect organizations using mobile technologies made it the clear choice for RedPrairie. We will embed mobility across our solution footprint ahead of others in the market and to the advantage of our customers.” - RedPrairie CTO, John Kopke“We are passionate about the potential for mobile software to solve business problems and redefine the way that work is performed and tracked. The acquisition…allows us to apply that passion at the next level. We see game changing opportunity for mobile technology across the EWFM product line as well as the rest of RedPrairie’s solution suite and look forward to the challenge of realizing that potential together.” – Vortex CEO, Adrian Schauer
  2. Interesting AR content here: http://www.facebook.com/metaio
  3. Interesting AR content here: http://www.facebook.com/metaio
  4. Interesting AR content here: http://www.facebook.com/metaio
  5. Interesting AR content here: http://www.facebook.com/metaio