Finding Your Web Content Balance
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Creating an engaging and sustainable content strategy in non-profit organizations means learning to balance purpose, people, and process.
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Finding Your Web Content Balance
- 1. Finding your web content balance Lisa Maria Martin | Cause Camp | April 4, 2014
- 7. Total and utter chaos?
- 10. Content is all your stuff.
- 13. #CauseCampLNK Strategy is thinking through what it would take to achieve what you want & assessing whether it’s realistic to try. - Roger L. Martin
- 14. #CauseCampLNK So what is content strategy?
- 15. It’s a framework for developing useful, usable web content.
- 16. #CauseCampLNK How do we do that?
- 17. #CauseCampLNK 1. Blood 4. Cake 2. Sweat 3. Tears
- 19. #CauseCampLNK Create an engaged & sustainable strategy by considering three factors:
- 20. #CauseCampLNK 1. Purpose 2. People 3. Process
- 23. #CauseCampLNK Your audience has a purpose.
- 24. #CauseCampLNK Your content needs a purpose.
- 26. #CauseCampLNK Purposeful content supports what you want & what they want
- 27. #CauseCampLNK
- 28. #CauseCampLNK
- 30. #CauseCampLNK
- 31. #CauseCampLNK
- 32. #CauseCampLNK
- 34. #CauseCampLNK
- 35. #CauseCampLNK
- 36. #CauseCampLNK You can tell a lot about an organization from its homepage.
- 37. #CauseCampLNK
- 38. #CauseCampLNK
- 39. #CauseCampLNK Content should help others support your mission. Bottom line:
- 41. #CauseCampLNK You cannot undertake a large content program without having a significant impact on your people and processes. - Kristina Halvorson
- 42. #CauseCampLNK Your content strategy must take your people into account.
- 43. 1. Your content needs shepherds.
- 44. #CauseCampLNK What are the roles?
- 51. #CauseCampLNK The answer cannot be “no one.”
- 52. #CauseCampLNK The answer cannot be “everyone.”
- 53. #CauseCampLNK Give a man the secure possession of a bleak rock, and he will turn it into a garden; give him nine years lease of a garden, and he will turn it into a desert. - Arthur Young
- 54. #CauseCampLNK Lack of specific ownership will derail you.
- 55. 2. Your shepherds need support.
- 56. #CauseCampLNK You can only have the content that your team can maintain.
- 58. #CauseCampLNK Otherwise you get abandoned channels
- 59. #CauseCampLNK Otherwise you get inefficient maintenance
- 60. #CauseCampLNK Otherwise you get very stressed out
- 61. Do not bite off more than you can chew.
- 63. #CauseCampLNK Fit content plans to your team’s size, budget, & workload.
- 64. #CauseCampLNK If it doesn’t work for the people who do the work, it doesn’t work. Bottom line:
- 69. #CauseCampLNK What do you have to do to move content through the cycle?
- 70. Start with your purpose.
- 71. #CauseCampLNK • What are your goals? • Who is your site for? • What do they need?
- 72. Take stock.
- 73. #CauseCampLNK • What can you use? • What’s weighing you down? • What’s missing?
- 74. Look at your workflow.
- 75. #CauseCampLNK • Who is involved? • Where are the bottlenecks? • Where do you need to flex?
- 76. Launch is just the start.
- 77. #CauseCampLNK • What will you measure? • How will you measure? • What will you change?
- 78. Keep going.
- 79. #CauseCampLNK Websites are not “set it and forget it.”
- 80. Websites need care and feeding.
- 81. #CauseCampLNK Plan for every phase of the content cycle. Bottom line:
- 84. #CauseCampLNK That’s the ideal scenario.
- 85. #CauseCampLNK But things aren’t always ideal.
- 86. #CauseCampLNK If you can’t overhaul your entire website, what can you do?
- 87. #CauseCampLNK Start where you are. Use what you have. Do what you can. - Arthur Ashe
- 90. #CauseCampLNK What can you do within your constraints?
- 91. 1) Break it into pieces.
- 92. 2) Determine your priorities.
- 93. 3) Fix just one thing.
- 95. #CauseCampLNK Plan content that ties back to your purpose.
- 96. #CauseCampLNK Plan content that you can maintain.
- 97. #CauseCampLNK Plan content for launch and beyond.
- 100. #CauseCampLNK Content Strategy for the Web Kristina Halvorson & Melissa Rach
- 101. #CauseCampLNK Content Strategy at Work Margot Bloomstein