Webinar recorded 2-18-2016 Part 1 of the Perceived Quality Series focuses on setting up and utilizing Spec Studies to set build objectives and view specifications of your product to determine their visual impact. Sign up for the DCS Newsletter to keep up to date on Part 2 and Part 3 of the Perceived Quality Series (http://www.3dcs.com/mailing-list.html): Part 1 – Spec Studies (February) Part 2 – Variation Studies (March) Part 3 – High End Visualization Tools (March) Perceived Quality has become more valuable to manufacturing as OEM’s begin to understand that the perception of their vehicles’ quality is almost as important as the quality of their vehicles. With ratings given based on Perceived Quality, and teams dedicated to its application, it is clear that Perceived Quality Studies are valuable to cutting edge manufacturers.

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How to Improve Consumer Perception
with CATIA and DCS Solutions
Part 1 of the Perceived Quality Series
Presenters:
Scott Para, Visualization Lead
Ben Reese, DCS Marketing

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Ask Questions
Survey at the end

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Presenters
Scott Para
Lead Visualization & Real-Time Rendering Specialist
Dimensional Control Systems
Ben Reese
Marketing Guy
Dimensional Control Systems

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Upcoming Events
Perceived Quality Series
Part 1: How to Improve Consumer Perception with CATIA and DCS Solutions
Today Thursday February 18
Part 2: Using Variation Analysis to Determine Product Appearance
Thursday March 10
Part 3: Use Different Tools to Add High-End Visualization
Thursday March 31
Fill out the survey at the end to sign up for both Part 2 and Part 3!
SPEC STUDIES
SIMULATION STUDIES
VISUALIZATION TOOLS

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Agenda
• What is Perceived Quality?
– What is the value of Perceived Quality Studies?
– How does 3DCS and Perceived Quality relate?
– Visualization – Bringing your studies to life
• Example Perceived Quality Spec Studies
• Live Demo – Perceived Quality Spec Study
• Q & A

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What is Perceived Quality
http://www.nissan-global.com/EN/QUALITY/SENSIBILITY/

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Why Bother?

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Nissan
http://www.nissan-global.com/EN/QUALITY/SENSIBILITY/

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Nissan Achievements

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FCA
Perceived
Also called appearance quality, Chrysler Group established a
perceived quality team that measures and evaluates vehicle
attributes such as fit-and-finish, ergonomics, the feel of interior
materials and even the sound quality of movable parts like doors
and storage bins. The goal is for customers to identify new
Dodge, Ram, Chrysler, Jeep and Fiat vehicles as well-crafted and
quality-built vehicles the first time they see or touch a vehicle at
a dealership, auto show or a neighbor’s driveway.
Chrysler Group LLC Spends Quality Time Improving 2014 Model Lineup
September 2, 2013 , Auburn Hills, Mich. - Chrysler Group’s continues its quality investments
to enhance the performance, competiveness and reliability of the 2014 Dodge, Ram,
Chrysler, Jeep® and Fiat product lineup.
http://media.fcanorthamerica.com/newsrelease.do;jsessionid=E02DB
0D18094C82CC6976AF15B86A555?&id=14696&mid=

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What is the Value of
Perceived Quality?
Perceived
Quality
Value
1.Reduce Prototyping 2. Communication
3. Build Objectives 4. Loosen Tolerances

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Reduce Prototyping
Make changes without ordering or waiting for new prototypes
Test design changes before paying for expensive prototyping
Reduce the number of prototypes by simulating

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Communicate
DESIGN ENGINEERING

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Determine Quality Objectives

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Loosen Tolerances
http://adcats.et.byu.edu/Publication/87-5/WAM2.html
We want as close to this as possible!

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3DCS and Perceived Quality
Add Measurements
Manufacturing Assembly Process
Tolerancing
Variation Analysis (Monte Carlo)
Review SPEC Studies with
Visualization
Probability of problems
from variation
Cost of Tolerances
How much variation is
acceptable?
Define SPEC Studies
Design Visualization

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What Do I Need?
1. Spec Studies / Simulation Studies
2. Visualization Tool
3DCS (any version)
3DCS Multi-CAD (Stand Alone)
3DCS CAA V5 Based (CATIA V5)
3DCS for 3DEXPERIENCE
3DEXPERIENCE Live Rendering
3DEXCITE Deltagen
Key Shot
Showcase
CATIA V5 Visualization
3DCS Visualization Export
Available

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2 Kinds of Perceived Quality Studies
SPEC STUDIES
- Used by design teams to determine design specifications
SIMULATION STUDIES
- Used by engineering teams to show results from a Monte Carlo
simulation

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Sim. Study/DVA
(Resultant)
GD&T
Manufacturing
Process
Analysis
Spec Study
(Determinant)
Gap or Flush
Condition
No Analysis
Input:
Geometry
Measurements & Specs
Visualization
Styles, Env., Lights & Views
Output:
Live Visualization
Visualization Export
Spec Study Simulation
Spec Study vs Simulation

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Part 1: Spec Studies

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Visualization 3DEXPERIENCE

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Example Spec Studies

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Aircraft Overhead Luggage Bin

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Nominal Gap

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Minimum Gap

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Maximum Gap

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Door Interior

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Maximum

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Minimum

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Headlamp Position

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minimum

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V gap

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A gap

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Consumer Goods

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Door Alignment

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Door Aligment

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Process to Create Spec Study

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Design Visualization
Part 3: Use Different Tools to Add High-End Visualization
Thursday March 31

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Add Measurements

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Define Spec Studies

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Review Spec Studies

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Spec Study Demo

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Q & A
Dimensional Control Systems
5750 New King Drive Ste 330
Troy MI 48098
248-269-9777