1. ROLEX & TITAN
STPANALYSIS
NEETU PAWAR

2. INDEX
1.Product category
2.Major players
3.Brands (ROLEX & TITAN)
4.S&T 1
5.S&T 2
6.Positioning 1
7.Positioning 2

3. PRODUCT CATEGORY
•Life style & Retail

4. MAJOR PLAYERS OF ROLEX
1.Tag Heuer
2.Audemar piguet
3.Patek
4.Hublot
5.Cartier
6.Panerai

5. MAJOR PLAYER OF TITAN
TITAN
HMT
TIMEX
MAXIMA

6. MAJOR PLAYER OF TITAN
Titan
Esprit
Swatch
Citizen
Casio

7. MAJOR PLAYER OF TITAN
Titan
Tissot, Rado
Hublot, Xylys
Swatch

8. BRANDS OF ROLEX
• AIR KING
• DATE
• DATEJUST
• DATEJUST II
• DAY-DATE II
• DAY-DATE
• SKY-DWELLER

9. BRANDS OF TITAN
• Automatic Rs. 13995 - Rs. 19995
• Bandhan Rs. 1795 - Rs. 12495
• Classique Rs. 4295 - Rs. 9995
• Edge Rs. 7595 - Rs. 17995
• HTSE Rs. 7995 - Rs. 12995
• Nebula Rs. 29000 - Rs. 265000
• Octane Rs. 3495 - Rs. 9495
• Purple Rs. 3995 - Rs. 8995
• Raga Rs. 1595 - Rs. 15995
• Regalia Rs. 3985 - Rs. 17995
• Steel Rs. 2495 - Rs. 8995
• Youth Rs. 1795 - Rs. 3495
• Zoop Rs. 450 - Rs. 950

10. SEGMENTING & TARGETING
OF
ROLEX
• ROLEX is for the people of high income group.
• For the customers according to their life-style and buying psychology.
Target
• Concentrate on only single segment

11. SEGMENTING & TARGETING
OF TITAN
• For low, medium and high income group.
• Predominantly youth market.
• Change in the behavior of people (behavioral segmentation)
• Some what geographical segmentation because it is Indian brand
mostly preferred by the people of India.
Target
• Mass market.

12. POSITIONING OF ROLEX
• ROLEX is positioned for luxury segment, watch with innovative
materials and design.

13. POSITIONING OF TITAN
• Positioning of Titan is for all age group.
• For all income group.
• Usually mass market.

14. THANK YOU