Reading Typography—Writing Typography
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What makes us read and what makes us write on screen devices?
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Reading Typography—Writing Typography
- 2. Typography: The writing of shapes?
- 3. Typography: The shape of writing?
- 6. “Before the law sits a gatekeeper. To this gatekeeper comes a man from the country who asks to gain entry into the law. But the gatekeeper says that he cannot grant him entry at the moment.” —Franz Kafka
- 7. As a philosophy student I thought that “The Law” is the law of the text, in other words: “Rhetoric.”
- 9. I believe that “Rhetoric” is to speaking what “Typography” is to writing.
- 12. “Typography has one plain duty before it and that is to convey information in writing.” —Emil Ruder, 1969
- 13. The form in in-formation made conscious (and consciously made) in order to convince.
- 15. Typography is visualizing information. Webdesign is...
- 26. 5 rules for 95% of Web Design
- 29. 1. Relative font size
- 30. 2. Active white space
- 31. 3. Screen friendly line height
- 32. 4. Clear color contrast
- 33. 5. Discern text and images
- 34. What about the other 5%?
- 36. Web design is 95% typography and a little bit of interface design
- 37. Eye Read Think Navigate Text Hand
- 38. Interface Design Information Design Typography Interaction Design Chess Information Architecture Philosophy
- 39. “Typography has one plain duty before it and that is to convey information in writing.” —Emil Ruder, 1969
- 40. How much reading is in writing?
- 41. Eye Read Think Write Text Navigate Hand
- 44. Same Rules...
- 45. 1. Relative font size
- 46. 2. Active white space
- 47. 3. Screen friendly line height
- 48. 4. Clear color contrast
- 49. 5. Discern text and images
- 51. 6. Monospaced (light) font
- 52. Why monospaced?
- 53. Why light?
- 56. 7. Soup Nazi
- 57. The Soup Nazi Rules
- 58. Yes?
- 60. B. No Settings!
- 61. C. No Noise!
- 62. D. No Mouse!
- 63. E. No Fumbling With Type!
- 64. F. No Bread for You!
- 65. Next!
- 66. (Thank you)