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Grss Web 2 2010 5


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Grss Web 2 2010 5

  1. 1. GRSS Website Adriano Camps & Shane Pearlman GRSS AdCom Meeting, Washington DC February 28, 2010 [email_address]
  2. 2. Website Traffic Traffic Stats for new site since launch: Jan 6 – Feb 22
  3. 3. Why Are People Coming?
  4. 4. Why Are People Coming?
  5. 5. Social: Facebook & Linkedin Significant growth in Social Networks continues!!!
  6. 6. Live Speaker Pilot <ul><li>Streaming Video (Ustream) </li></ul><ul><li>Slide Sharing (Slideshare) </li></ul><ul><li>Live Text Chat (Ustream) </li></ul><ul><li>Archive of past talks </li></ul><ul><li>Click Here for a Demo </li></ul><ul><li>No Special Software! All you need to view is a web browser. </li></ul>
  7. 7. Online Newsletter <ul><li>Value: </li></ul><ul><li>Timely </li></ul><ul><li>Accessible </li></ul><ul><li>SEO </li></ul><ul><li>Sections: </li></ul><ul><li>Featured Article </li></ul><ul><li>Spotlight on Organizations </li></ul><ul><li>Community News </li></ul><ul><li>Research Highlights </li></ul><ul><li>Archives </li></ul>
  8. 8. GRSS Mobile <ul><li>Nokia </li></ul><ul><li>Blackberry </li></ul><ul><li>iPhone / iPad/ iTouch </li></ul><ul><li>Android </li></ul><ul><li>Palm </li></ul><ul><li>Windows Mobile </li></ul><ul><li>Testing will be based upon one current model for each platform. </li></ul><ul><li>Site Content: </li></ul><ul><li>Events Calendar </li></ul><ul><li>Talks (new video format for 2010 lectures) </li></ul><ul><li>Online Newsletter </li></ul><ul><li>General Society information </li></ul>
  9. 9. Remote Sensing? Think GRSS. <ul><li>Summary: </li></ul><ul><li>the key work “remote sensing” is a highly competitive term. Placement on the first page of Google search results would require: </li></ul><ul><li>Careful keyword and site optimization </li></ul><ul><li>Ongoing related content </li></ul><ul><li>Significant inbound links </li></ul><ul><li>Proposal: </li></ul><ul><li>Hire an SEO company to provide strategy for S&P to implement. </li></ul><ul><li>Increase content related to “remote sensing”: online newsletter, syndication, table of contents + abstracts of our journals… </li></ul><ul><li>Please help – reference the website when you publish content online, make sure your organizations have a link to the site … </li></ul>
  10. 10. Syndication & TOC/Article Excerpts <ul><li>Syndication: </li></ul><ul><li>Highlight relevant news and research from credible publications & newspapers </li></ul><ul><li>Fresh & useful content </li></ul><ul><li>Adds to credibility as experts who are in the know </li></ul><ul><li>Managed by a student </li></ul><ul><li>TOC + Article Excerpts: </li></ul><ul><li>Get a feed of published articles from Xplore for TGARS, GRSL & JSTARS </li></ul><ul><li>Display Title and Abstract with a link to Xplore for the full article </li></ul><ul><li>Drive new readership </li></ul><ul><li>Significantly increase relevant remote sensing content on website </li></ul>
  11. 11. GRSS Web Initiatives <ul><li>Recent & In Progress Initiatives: </li></ul><ul><li>New Site Launch Completed </li></ul><ul><li>Online Newsletter In Progress </li></ul><ul><li>Live Speaker Pilot In Progress </li></ul><ul><li>Mobile Site In Progress </li></ul><ul><li>IGARSS 2009 Lectures In Progress </li></ul><ul><li>SEO Pending Approval </li></ul><ul><li>Syndication + TOCs Pending Approval </li></ul>