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   Dark costume

   Without a mask

   Not revealed as much
   A boy

   Nightmares are usually more of a
    problem or scare to children rather than
    to teenagers or adults
   Protagonist and antagonist will both be
    on the magazine

   Only protagonist will be shown on poster
    with the shadow of the antagonist
    behind
   House

   Will not be as run-down

   Preferably to be in remote areas (or looks
    like it locates in remote areas)
   Orchestral music is suggested

   Conventional in horror movies

   But there are different view points

   Other types of music such as dissident and
    atonal music are also conventional to a horror
    film

   Therefore further experiments on sounds will be
    done during production
   A shot of antagonist after title card

   Conventional in horror film trailer

   Makes audience jump when they
    assume that the trailer is finishing
   Long shot

     Atmosphere of poster may be thoroughly
      portrayed



• Medium or long shot

• As other texts such as coverlines and
  splash have to fit in
   Low key lighting (dark)

   Or bedroom (ambient)
   Use of unconventional shot types and
    focusing
Decisions made according to the focus group
Decisions made according to the focus group

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Decisions made according to the focus group

  • 1.
  • 2. Dark costume  Without a mask  Not revealed as much
  • 3. A boy  Nightmares are usually more of a problem or scare to children rather than to teenagers or adults
  • 4. Protagonist and antagonist will both be on the magazine  Only protagonist will be shown on poster with the shadow of the antagonist behind
  • 5. House  Will not be as run-down  Preferably to be in remote areas (or looks like it locates in remote areas)
  • 6. Orchestral music is suggested  Conventional in horror movies  But there are different view points  Other types of music such as dissident and atonal music are also conventional to a horror film  Therefore further experiments on sounds will be done during production
  • 7. A shot of antagonist after title card  Conventional in horror film trailer  Makes audience jump when they assume that the trailer is finishing
  • 8. Long shot  Atmosphere of poster may be thoroughly portrayed • Medium or long shot • As other texts such as coverlines and splash have to fit in
  • 9. Low key lighting (dark)  Or bedroom (ambient)
  • 10. Use of unconventional shot types and focusing