The document summarizes the services provided by Remarkable.ru Agency, an interactive marketing agency based in Russia. The agency has been providing digital marketing services since 2005, including social media strategy, web development, content marketing, and more. Their team of over 30 specialists works with over 150 clients per year on objectives such as new product launches, brand awareness, sales improvements, and customer loyalty. The agency utilizes research and strategic planning frameworks to develop effective digital projects across social media platforms.

1. Reaching digital growth
for your business
Remarkable.ru Agency
(Агентство интерактивного маркетинга
«Редкая марка»)
2012

2. • Agency has been providing professional service in
interactive marketing in Russia since 2005.
• Remarkable.ru was pioneer of playing communications
(2006+) and influence marketing & PR at blogosphere
(2008+).
• Our team (30+ specialists) is spread over Russia’s towns,
Norway, Finland, Maldives, Thailand, Ukraine, Belarus,
Moldova and
• makes effective digital projects, including strategy
consulting, web projects development, UGC-research,
marketing and PR 2.0 activities in the social media.

3. Remarkable clients

4. Marketing and business objectives
Our key point – marketing approach. We are listening for
wishes and identifying needs of client. Then our experts
suggest reliable (as well as non standard) methods and
interactive tools for decision of business objectives:
• Launch of product/service
• Brand awareness increase
• Sales improvement
• Reputation management 150+
• Customer support projects
• Customer loyalty enhancement for 2 past years
• HR-brand promo

5. SOSTAC planning framework
Where are we now?
How do we monitor performance? Customers insight
Customer satisfaction survey Brand perception
Recruitment people under accounts 1/ Situation Internal capabilities and resources
Turn consumers into advocates Analysis
Track evaluations
Frequency of reporting Where do we want to be?
Build lovemark
2/
6/ Control ^ reliability index
Objectives
^ awareness of premium
and hi-tech products
Details, who does what
and when
Responsibilities and
structures How do we get there?
Internal resources and Content
skills Platforms
External resources of 5/ Actions 3/ Strategy
Brand positioning
Remarkable.ru Agency SMM tools +
How exactly do we get there? 4/ Tactics
Communications mix
Social networking & Activations
Offline events, connected with online
Special projects

6. Research
Research is important for all SM stages. We use it primarily for:
• Situation analysis before beginning of work
• Media planning and brand-platform development
• Findings for relevant / actual themes for corporate media
• Collecting data of loyal users (to make PR 2.0 with them)
• Identifying negative sources (to react and moderate)

7. Strategy / S7 airlines
Strategy can be based on target audience, marketing objectives or
SN platform presence. In case S7 Airlines we have divided tools by goals.
Year: 2012

8. SM Indicator
research of industry social media activities
Remarkable.ru conducts
regular investigations of SM
efficiency for different
industries (banks, avia,
tourism, e-retail, …).
We are analyzing results by
dynamics of owned media
growth, audience engage rate,
number and sentiments of
mentions, respond rate. Also
by request can make content
strategy analysis of
competitors, best time and
frequency of publications,
quality of audience (free of
bots) and brand presence.
Link example:
http://www.slideshare.net/remarkabler
u/social-media-indicator-banks
Год: 2011

9. Reputation Management / Rosatom
Long-term activities, pointed at brand perception and reputation among
social media users.
“Rosatom” has been choosing Remarkable.ru for 4th year to safe and enhance its
reputation in blogosphere and social media. Our staff and trained clients employees
were rejecting information attacks.
Quantity of negative opinions has decreased twice, and positive opinions were
doubled almost every year of reputation management. We have changed attitude to
nuclear field from negative to neutral – with positive dynamics.

10. Social BTL / blog-tours at NPPs
In 2011 Remarkable.ru has
organized 6 trips to nuclear
power plants around the
Russia.
106 opinion leaders have
visited these plants, and
published their impressions
over 230 profiles, including
1800 photos.
Summary reach of reports -
670 300 internet-readers.
Most comments on these
reports, photos and videos
Detailed case link:
http://www.slideshare.net/remarkableru/ss-7678400 were positive, only 4% were
negative.

11. Site SMO-adaptation / TOP Class International
Ability to share links to
site, add to bookmarks or
email it.
Results:
Traffic on site = +17%.
More than 700 top managers Translation of TCI
came at first congress’2010. discussion from Twitter.
Friend recommendations
Year: 2010

12. Social media platform
Paid & Earned media Own media
Activations and
community-management
Content
marketing
Fans
support
?
Reputation
management

13. Content marketing / Absolut Bank
During the contest called «Money
in profile» we’ve prepared 3d-
pictures from coins to visualize
services of Absolut Bank. Users
who guessed what amount of
money was used for picture
creation, could received this sum
at his bank card (opened in
Absolut bank).
For contest «Card Olimp» we’ve
made video with advices from 4-
time winner of Guinness Record
Book. He’s build 1+ meter high
“new year tree” from Absolut
bank cards. After this video
seeding there were about 50000
viewings.
Year: 2011
http://www.youtube.com/watch?v=Gg_ZJEvnedk

14. Like-gating / Haier
Ordinary survey
published at Haier
Facebook page was
not very effective
until we attracted Results:
some traffic with
targeting advertising.
70 000+ votes
Then it was going 100 variants of answers
viral. (users could add their
own)
2413 people have
liked the Haier page
Cost per fan = 7,7 rub
Year: 2012

15. Own media decoration
For real estate agency MIEL we
have developed mascot MiElf.

16. SMM promo of the biggest notebooks e-seller
Cost per engaged
contact = 0.47 rub.
Cost per site visitor
ROI 525% from SM = 11.38 rub.
for 5 months
campaign
«Additional» effect: several wholesale
requests via direct message from
@uti_twi, one for 50 iPad‘s.
Detailed case link:
http://www.slideshare.net/remarkableru/ss-7055519 Year: 2010

17. Paid media / Maidenform
1. Site Maidenform.ru has get 5 times more traffic vs. usual.
2. Paid posts were published at 13 popular VK.com pages
(overall reach 4 180 668 users). Target audience (women
21+) - 1 114 836. 21 433
unique visitors
3. Advertising campaign in Facebook and VK.com reached
3 068 577 users and provided 4297 clicks on site. were attracted at
site for 3 weeks
4. 166 discussions were iniciated in blogs and forums (with campaign
brand mentions, link to site and to online PR-articles).
Year: 2012

18. Recommendations of Remarkable people
We are proud to work with remarkable people, and they recommend us to other remarkable people!
More recommendations: http://fotki.yandex.ru/users/remarkableru/album/87384/

19. Education
Remarkable.ru is ready to
educate on issues of SMM and
gamification - at corporate
seminars and open
conferences.
More than 500 employees of
different companies (logos are
below) have received
knowledge and were trained
on right digital media behavior.

20. First books about interactive marketing in Russian
Founder of Remarkable.ru
Anton Popov is author of
business bestsellers
“Marketing Games. How to
engage customers and defeat
competitors“ (2006) and
“Blogs. New sphere of
influence “ (2008).
These books were red by tens
of thousands people. Lots of
Russian companies were
inspired to move to
blogosphere and social media
after reading of “Blogs…".

21. Own services – to help clients
Brandomet.ru: users are tagging brands and
made tags clouds of brand association. We can
made express audit of any brand, get
customer insights, range brands with the same
tags (like “expensive”, “tasty”, ...). Also play
word-games.
5coins.ru – Infographics in Russian – daily
updates on issues of digital marketing, people
and business. We are popularizing idea of
visualization as well at facebook, pinterest.

23. Your social media partner in Russia
Call on +7 495 697.0.111
Write to consult@remarkable.ru
Watch cases at slidesha.re/remarkableru
Visit us in the center of Moscow