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PR 2.0: How to use a social media release like PressDoc

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How to use a social media release tool like PressDoc in your PR 2.0 campaign to launch a product? In this case study for 123people I as a PR-consultant have put together some key learnings, basic rules and useful tips for using a social media release as a marketing tool, in which you can upload text, video, images and twitter.

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PR 2.0: How to use a social media release like PressDoc

  1. 1. How To Use a Social Media Release Successfull Introduction of 123people.nl with the Use of Free SMR-Tool PressDoc | Remco Janssen, March 2010
  2. 2. The Beginning • Luca Sartoni shared his success approach in Italy • Send pitch to selected bloggers • Tell them in a personal way about our service • Thus creating buzz, backlinks and SEO • I hate receiving unrequested images/pdf • But, I wanted to send extra info • Urgent need for an online platform to share pics/links • Didn’t I have a bèta account for… 2
  3. 3. Pressdoc 3
  4. 4. What is Pressdoc? • Template for social media releases. • Make it easy for weblogs to write about your company. • Insert images, pdf, quotes, links and even tweets. 4
  5. 5. Options in Pressdoc • New Press Doc • Company • Tools 5
  6. 6. Fill in Pressdoc • Title • Subtitle • Location • Pitch: twitter • Summary • Details 6
  7. 7. Fill in Pressdoc (2) • Link • Quote • Docs • Images • Embed YouTube 7
  8. 8. Fill in Pressdoc (3) Company Information • Name • Subdomain • Logo • Description 8
  9. 9. Fill in Pressdoc (4) Company Information (2) • URL • Blog • Contact URL • Twitteraccount • Contact info • PR Contacts! 9
  10. 10. Publish Release 10
  11. 11. Publish Release (2) 11
  12. 12. Publish Release (3) 12
  13. 13. Publish, and then... • Share Short URL 13
  14. 14. E-mail to selected bloggers • Short URL • Personal mail • Happy X-mas!!11! 14
  15. 15. E-mail to selected bloggers (2) • 315 views • Personal mail 15
  16. 16. Good Statistics 16
  17. 17. Buzz goes on... Good SEO too! 17
  18. 18. Results? They were awesome... • Ten posts on Dutch (top)blogs on various topics • 700% increase in traffic • Rumour around the brand 123people.nl • Spontaneous brand recognition • Also: comparison with local competitor • Conclusion: great approach to reach bloggers 18
  19. 19. Key Learnings • Write an How-To that is easy to copy/paste • Make a video • Talk about how 123people is useful for consumers • Personal pitch is key • Tweeting helps, too • Again: brilliant PR 2.0 approach to reach bloggers 19
  20. 20. Visit the 123peopleNL Pressroom: http://123peoplenl.pressdoc.com/nl/ 20
  21. 21. What‘s Next? Social Newsroom? 21
  22. 22. Products & Presentations 22
  23. 23. Video & (Personal) Branding 23
  24. 24. 24
  25. 25. Thx! Ideas? Suggestions? 25

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