How to use a social media release tool like PressDoc in your PR 2.0 campaign to launch a product? In this case study for 123people I as a PR-consultant have put together some key learnings, basic rules and useful tips for using a social media release as a marketing tool, in which you can upload text, video, images and twitter.
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PR 2.0: How to use a social media release like PressDoc
1. How To Use a Social Media Release
Successfull Introduction of 123people.nl with the
Use of Free SMR-Tool PressDoc
Remco Janssen, PR-advisor at Marketing + PR Visie
March 2010
2. The Beginning
• Luca Sartoni shared his success approach in Italy
• Send pitch to selected bloggers
• Tell them in a personal way about our service
• Thus creating buzz, backlinks and SEO
• I hate receiving unrequested images/pdf
• But, I wanted to send extra info
• Urgent need for an online platform to share pics/links
• Didn’t I have a bèta account for…
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4. What is Pressdoc?
• Template for social media releases.
• Make it easy for weblogs to write about your company.
• Insert images, pdf, quotes, links and even tweets.
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18. Results? They were awesome...
• Ten posts on Dutch (top)blogs on various topics
• 700% increase in traffic
• Rumour around the brand 123people.nl
• Spontaneous brand recognition
• Also: comparison with local competitor
• Conclusion: great approach to reach bloggers
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19. Key Learnings
• Write an How-To that is easy to copy/paste
• Make a video
• Talk about how 123people is useful for consumers
• Personal pitch is key
• Tweeting helps, too
• Again: brilliant PR 2.0 approach to reach bloggers
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