How Do I Get New Users?
• Cost-per-Install campaign size 2015: $10bn
• Facebook, Fiksu, Tapjoy, Applift, etc.
• Do localized low-cost promotion
• Social-Media, create valuable content
• A good, innovative product helps
• App store feature
User Retention is a Problem
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Active Users Per Month
Only 5% of all users still use an App after 6 months after install.
How Do I Fix This?
• Use all tools you have
• Guide them through the features
• Bring value with social connection
• Push Notiﬁcation
• Use valuable & personalized messages
• Analyze where & why users quit
Segment Your Users & Understand Funnel
• View Category
• View Product
• View Deal
• Add to Cart
• Virtual goods
30 Days Audience In-Game Progress
Grow revenues by increasing
i) number of purchasing users
ii) revenue per user
Majority of installs had low 30
days retention rate.
Less than 1% did a ﬁrst
Address Each User Segment Individually
• In-active since 7
• No purchase yet
• Convert to 1st
• Ran out of credits
• Recover spend
189% Return on Ad Spend for Cervo Media
All results measured by independent external partnerMAT by TUNE
“We started working with Remerge three months ago and we have achieved outstanding
results. They have proven to have an excellent product as well as an amazing team.
We deﬁnitely plan to rely on them in the future as part of our app retargeting eﬀorts.”
Head of Mobile Marketing, Funstage / Cervo Media
Pan Katsukis| E-Mail: email@example.com | +49 151 61711577 | Twitter: @derpan | Remerge GmbH, Mühlenstr. 78, 10245 Berlin