Compendium of research data on the state of online ad targeting and ad blocking http://renaissancechambara.jp/2016/03/08/online-advertising-targeting-and-ad-blocking/
2. Attitudes to ad-targeting by generation
0 10 20 30 40
It's about time advertisers
recognised that my generation
shops too
I am more likely to click on an
advertisement aimed specifically at
my generation
I feel like my generation is often
forgotten about by advertisers
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
Millenial respondents (%)
Millenial respondents (%)
0 5 10 15 20 25 30 35
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
I am more likely to click on an
advert aimed specifically at my
generation
I feel like my generation is often
forgotten about by advertisers
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
Boomer respondents (%)
Boomer respondents (%)
Audience Theory / Yahoo! Quantative November 2015 – Yahoo! /Ipsos Gen X Survey Adults 35-54 n=853 US
3. Attitudes to ad-targeting by generation
0 10 20 30 40
It's about time advertisers
recognised that my generation
shops too
I am more likely to click on an
advertisement aimed specifically at
my generation
I feel like my generation is often
forgotten about by advertisers
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
Generation-X respondents (%)
Generation-X respondents (%)
0 10 20 30 40 50
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
I am more likely to click on an
advert aimed specifically at my
generation
I feel like my generation is often
forgotten about by advertisers
I am more likely to purchase a
product from a brand whose ad is
targeted specifically at my
generation
Generation-X parents respondents (%)
Generation-X parents respondents (%)
Audience Theory / Yahoo! Quantative November 2015 – Yahoo! /Ipsos Gen X Survey Adults 35-54 n=853 US
4. Page load times are a likely motivator for
blocking
0
5
10
15
20
25
30
35
40
45
Load time in seconds
Editoral content Advertising content
Guardian Publishing Trends 2016 drawing on analysis by comScore, Pew Research Center & New York Times
6. Internet users worldwide who have
blocked an advert
0
5
10
15
20
25
30
35
40
Q1 2015 Q2 2015 Q3 2015 Q4 2015
Respondents aged 16-64, in the past month on their main computer
(GlobalWebIndex Blog January 22 2016
% respondents
7. Share of time spent viewing video
content in selected countries
0 10 20 30 40 50 60 70
Germany
Canada
UK
France
US
Russia
% of total time spent viewing desktop video content via JW Player (Q2, 2015)
% of total time spent viewing desktop video content
Secret Media & JW Player “Adblock & the Global Video Market September 14, 2015
8. About me
Amazon author page: amzn.to/1SeO5Il
LinkedIn page: linkedin.com/in/gedcarroll
About: renaissancechambara.jp/about
Blog: renaissancechambara.jp
Email address found here: scr.im/renaissance
Twitter account: @r_c
Sina Weibo: renaissancechambara
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