Yaletown Business Improvement Association Members' Networking Session | Be successful on social media - 8 tips to get you started.
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Author: Renee Janzen, Social Media and Digital Marketer
Resources for "Social Media Today" listed on slide 13.
2. Social media today*
72% of internet users are active on social media
Top social media platforms have over 1 Billion users
Social is THE top internet activity > than email
Social trends in 2015 for consideration:
Social as an increasing website traffic referral source
Social e-commerce
Social and mobile use become deeper integrated
Video will continue to dominate the social digital landscape
#ybiagetsocial @renee_janzen
*Sources listed on slide 13.
4. Focus on 1-2
social networks.
At least to start.
Success Tip #2
#ybiagetsocial @renee_janzen
5. Define your brand personality to
create a consistent consumer
experience.
Success Tip #3
#ybiagetsocial @renee_janzen
6. Find your content sweet spot. Leave
behind conversations not
representative of your brand.
Success Tip #4
#ybiagetsocial @renee_janzen
CONTENT SWEET
SPOT
Brand
Expertise
Consumer
Interests
7. Mix it up.
Share a variety of
content that is
relevant, engaging
and timely.
Success Tip #5
#ybiagetsocial @renee_janzen
8. Amplify content with paid media
and influencers.
Success Tip #6
#ybiagetsocial @renee_janzen
9. Monitor,
measure and
adapt.
Success Tip #7
#ybiagetsocial @renee_janzen
Measure Outcomes
Against Objective Success Metrics and
Gain Insights
Influence
Engagement
Exposure
Action
Adapt Tactics Based on
Outcomes and Insights
Plan, Execute and
Monitor
11. Be successful with social media
1. Identify your objectives.
2. Focus on 1-2 social networks to start.
3. Define your brand personality.
4. Find your content sweet spot.
5. Mix it up. Share a variety of content types.
6. Amplify content with paid media or influencers.
7. Monitor, measure, and adapt.
8. Be social.
#ybiagetsocial @renee_janzen
13. Resources:
Jeff Bullas, 22 Social Media Facts and Statistics You Should Know in 2014,
jeffbullas.com
Emersys, 130 Stats about the 7 Social Media Trends Dominating 2015,
http://www.slideshare.net/emarsysglobal/social-media-trends-2015-draft-18-2
Emily Adler, Social Media Engagement: The Surprising Facts About How Much
Time People Spend on the Major Social Networks, Business Insider,
http://www.businessinsider.com/social-media-engagement-statistics-2013-12
Gillian Shaw, Vancouver startup Quiet.ly offers new publishing tools for ‘content
is king’ era, http://blogs.vancouversun.com/2015/02/02/vancouver-startup-
quiet-ly-offers-new-publishing-tools-for-a-content-is-king-era/
Editor's Notes
- Target audience
Social media is about being social after all, don’t forget to engage.
Stay positive and remember you are representing your brand face.