Renée Quan-Knowles

Greater New York City Area United States

Director, Head of Planning at Doremus

Advertising / Marketing / PR

A leader who articulates a strong vision, a clear strategy to get us there, and builds the consensus needed along the way. I’m trained in the art of storytelling and persuasion, holding a combined honors degree in Journalism and Law. I’m a versatile strategist who is equally fluent in classic brand planning (re-staging and growing brands through new positionings and campaigns) and communications planning (identifying utilities, experiences and content to activate brands and engage audiences across the decision journey). I’ve led a number of complex global market research projects including consumer segmentation, trend monitoring, tracking, usage and attitude (U&A) studies, social listen...