Information professionals own an important role in keeping users informed with curated content, timely communications, and self-service discovery tools.
Whether you use newsletters in your mix today or are considering them for tomorrow, there are innovative new ways to simplify the internal newsletter creation process.
Also, there are a few newsletter alternatives that you may want to consider when deciding how best to accomplish the goal of keeping users informed.
In this webinar, you’ll learn some tips and tricks you can apply today to give your newsletters the lift they are looking for.
Sponsored by Reprints Desk (creators of www.bibliogo.com) and HiveFire (creators of www.getcurata.com)
3. About the Presenters
powered by Reprints Desk
Ian Palmer Pawan Deshpande
Head of Marketing Founder & CEO
Reprints Desk, Inc. HiveFire, Inc.
Introduction by John Chu,
Manager, Literature Resources at Gilead Sciences Inc.
#beyondnews
5. John Chu: Considerations
Why do it (must do, should do, nice to do)?
Who’s doing it (peer pressure, PR or other departments)?
Who will read it (management, end users, everyone)?
When to do it/how often (bi‐weekly, monthly, quarterly)?
What should be in it (department updates, news, tips & tricks)?
How to do it (website, PDF, publishing SW, searchability)?
Maybe a subset of your departmental portal with PDF archives?
Disclaimer:
The slide and the Q&A contents reflect John Chu's personal opinions and do not
represent in any way, shape or form those of his employer.
#beyondnews
11. “Beyond the Newsletter”
"The medium is the message"
‐‐ Marshall McLuhan
• RSS feeds
• Dynamic bibliographies
• Email alerts
• Widgets or web parts
• Landing pages, streaming content
#beyondnews
12. Industry Perspectives
Elena M. Padilla, MS.
Reference Librarian.
Takeda Pharmaceuticals
Source: Elena M. Padilla, MS, presentation at
2011 SLA P&HT Division Spring Meeting
#beyondnews
13. Industry Perspectives
Elena M. Padilla, MS.
Reference Librarian.
Takeda Pharmaceuticals
Source: Elena M. Padilla, MS, presentation at
2011 SLA P&HT Division Spring Meeting
14. Industry Perspectives
Elena M. Padilla, MS.
Reference Librarian.
Takeda Pharmaceuticals
Source: Elena M. Padilla, MS, presentation at
2011 SLA P&HT Division Spring Meeting
15. Industry Perspectives
Dawn Lynn
Information Scientist
Electronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA
P&HT Division Spring Meeting
16. Industry Perspectives
Dawn Lynn
Information Scientist
Electronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA
P&HT Division Spring Meeting
17. Industry Perspectives
Dawn Lynn
Information Scientist
Electronic Content
Abbott Labs
Source: Dawn Lynn, presentation at 2011 SLA
P&HT Division Spring Meeting
34. So what’s the solution
(or supplement)?
Be careful what you ask for
& ask the right questions:
•Which users am I supporting?
•What are their info needs/preferences?
•What are our objectives?
•What’s the importance of each?
•What resources do I have?
•What are the solution categories?
•Who are the potential suppliers?
•What are the pros & cons of each?
•What’s the value and/or ROI?
#beyondnews