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Repusurance: A global leader in online
reputation management
 Build: Whatever you share on social media has the power to build
your reputation. Be it blogs, forums or any interactive...
Claim your name on all the major social platforms:
 It is suggested to claim your name on all the social
platforms to avo...
 Today social media is being used for reaching
the potential customers as well as targeting
audiences. Most of the well e...
 To get the positive results and manage online
reputation you need to keep using social media.
Irregular usage will not s...
 70% of people who look for reviews online trust posts by
friends and family while 90% trust reviews from other
consumers...
 social media is an essential aspect of handling your
reputation because it is likely to appear higher in search
results....
Social Media as a Search Engine Optimizer:
 Negative Reviews have a direct negative effect on
Sales. If the primary keywo...
 Pick a platform that you can most effectively use to
market your brand. Don’t forget to take into
account your target au...
 Try and share all the nice things that people are saying
about your business on social media. Without being
overly promo...
 Be aware of the negative things people are saying
about your brand and respond to them. This has to
be done carefully th...
THANK YOU
REPUSURANCE
http://repusurance.com/
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Repusurance | Role of social media in online reputation management

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Repusurance Repusurance.com highlights the role social media plays in online reputation management. Social media is the best strategy to maintain your online presence helping you build,change and solidify your reputation.

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Repusurance | Role of social media in online reputation management

  1. 1. Repusurance: A global leader in online reputation management
  2. 2.  Build: Whatever you share on social media has the power to build your reputation. Be it blogs, forums or any interactive media, everything has the ability to build your identity. These social media profiles displays clearly whether you have a positive online reputation or negative.  Change: Social media is the first priority when one wants to make changes in his/her online reputation. People or organization with a bad online reputation try to change it by making use of social media. Which is actually an ideal idea.  Solidify your reputation: Making use of social media is the best strategy to solidify your online reputation. It is being used by many individuals and organizations also. A large number of businesses are using social media to interact with their customers and target their potential customers. Social media has the power as your actions happen instant, whereas press releases and traditional management tactics take time to get it done.
  3. 3. Claim your name on all the major social platforms:  It is suggested to claim your name on all the social platforms to avoid social media squatters. You must secure your username to protect your brand and to take a control over how your brand name is used.  If you want your business to have a claim over its name, you are running a safe business. It prevents other people make use of same name which will lessen the possibility to rank high on Google.
  4. 4.  Today social media is being used for reaching the potential customers as well as targeting audiences. Most of the well established businesses and startups are making use of social media to target audience. According to a report 80% of consumers want to see their trustable brands on social media. Their availability increases the trust among their consumers.
  5. 5.  To get the positive results and manage online reputation you need to keep using social media. Irregular usage will not show expected results. So, to manage your online reputation, you must remain active on social media constantly. Keep in direct touch with your customers and keep updating to maintain their trust on you.  Keep responding to their comments as well as complaints. A best business is that which takes it positive and negative reviews positively.
  6. 6.  70% of people who look for reviews online trust posts by friends and family while 90% trust reviews from other consumers.  From a B2B point of view – 42% of people look up the people that they are going to do business with and 45% of people learnt something from searching online which changed their minds. What better place to be constantly looking for reviews than Social Media?  Also, a recent survey tells us that 22% of people who have had a bad experience are likely to comment about it online while only 9% of people who have had a good experience will do the same. All these numbers point to a growing trend where the reputation of a business online directly impacts bottom line revenue.
  7. 7.  social media is an essential aspect of handling your reputation because it is likely to appear higher in search results. When your social profiles and articles appear on the first page of a search, less attractive content gets pushed down, meaning your target audience is less likely to see bad reviews, comments, and other negative content.  To take a control over your appearance online, you must monitor what others are saying about you. It is best to follow a strategy, never respond to your customer in anger or try to prove that he is wrong. Do not forget that whatever you are saying is public. At the same time, staying abreast of your followers’ and customers’ real-time perceptions and comments can help you avoid crises.
  8. 8. Social Media as a Search Engine Optimizer:  Negative Reviews have a direct negative effect on Sales. If the primary keyword related with a business shows negative results on the first page of Google, this is a concerning sign certainly. You don’t want potential customers looking for your product or service to chance upon these negative reviews/comments. Luckily social media sites are high authority platforms for search engines. Create social media profiles on all major social platforms for your business. Use keywords wisely and enhance your user profiles from keywords that are the most significant to your business.
  9. 9.  Pick a platform that you can most effectively use to market your brand. Don’t forget to take into account your target audience while choosing your social platform. For example: A finance company may chose LinkedIn to engage with their customers as it is a professional platform and people use the platform for business related activity. However, an apparel brand may use a Pinterest or Instagram for their Social Media Marketing. 
  10. 10.  Try and share all the nice things that people are saying about your business on social media. Without being overly promotional, make sure people are taking notice of the good work that you do. Respond to positive comments with “Thank you, we are glad you enjoyed the food at our restaurant”. Continuing the discussion increases visibility and also shows appreciation to loyal customers. Don’t be afraid to ask people for a positive recommendation. LinkedIn Company pages offer a feature called “LinkedIn Recommendations” which allow customers to recommend the products or services of a company. These recommendations are visible to anyone who views the Company Page. And remember – 1 negative review/comment is going to have less of an impact alongside 10 positive comments as opposed to 1 negative alongside 3 positives.
  11. 11.  Be aware of the negative things people are saying about your brand and respond to them. This has to be done carefully though. Some people cannot be reasoned with and are just out to trash your company’s image. Stay clear of these people. However, genuine complaints from customers need to be addressed. Assure customers that you are doing everything that you can to address their concerns. Sometimes all people want is to be heard.
  12. 12. THANK YOU REPUSURANCE http://repusurance.com/

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