Online reputation has become an everyday household word, the extent of which is shown here in 50 key figures you should know about online reputation.

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50 KEY FIGURES YOU
SHOULD KNOW
ABOUT ONLINE
REPUTATION

2. 2,09 billion people can see
what is published on the
internet.
*International Telecommunication Union (2013)

3. 90% of British-people use the
search-engine Google.
*BBC (2014)

4. 190 billion euros is the estimated
value of the e-reputation market
in 2011.
*Digimind (2011)

5. Online reputationOnline reputation
and businessesand businesses

6. Online reputation represents the
n°1 risk for businesses.
*Deloitte (2013)

7. 61% of businesses claim they
control their online
reputation.
*Deloitte (2013)

8. 83% will face an online crisis
in 5 years’ time.
*Radically Transparent (2008)

9. 80% of what is said about a
brand is not issued by the
brand itself.
*Radically Transparent (2008)

10. 74% of consumers look for
information on Google before
buying a product or a service.
*Weber shandwick & Krc research (2012)

11. 60% of Internet users prefer to
click on web search results that
do not come from the
business’s own website.
*Digital Firefly (2013)

12. 64% consumers check out
online user reviews before
purchasing.
*Power Reviews (2010)

13. Only 16% of internet users trust
brand adverts, whereas 90% of
them rely on their friends and
78% online strangers.
*Global Online Consumer Survey (2011)

14. 30% of « bad buzz » are
spread by the international
media in the hour that
follows.
*Etude Freshfields Bruckhaus Deringer (2013)

15. 40% of businesses
undergoing crises don’t have
a contingency plan.
*Etude Freshfields Bruckhaus Deringer (2013)

16. 21 hours is the average time
before a company release an
information following a crisis.
*Etude Freshfields Bruckhaus Deringer (2013)

17. 90% of crisis last fewer than
72 hours but can leave
indelible traces.
*Freshfields (2014)

18. 53% of businesses affected
by bad buzz do not recover
their initial stock prices in the
year that follows
*Etude Freshfields Bruckhaus Deringer (2013)

19. 74% of Internet users
appreciate when a company
decides to communicate via
the social networks.
*Emarketer.com (2013)

20. 64% of internet users trust the
brand when it interacts with
their friends.
*Emarketer.com (2013)

21. Personal online reputationPersonal online reputation

22. 85% of Internet users pay
attention to any traces they
leave on the Web.
*Scanblog and Openminded gencies(2011)

23. 71% of Internet Users are
adept ‘Googlers’, looking up
people they know.
*Scanblog and Openminded Agencies (2011)

24. 1 hour and 8 minutes is the
average amount of time spent
by an average adult online and
83% of which sur on their
smartphone.
*Forrester Research

25. 77% get informed and share
information on the
Internet, 62% communicate
and 25% create content.
*Forrester Research – Groundswell (2013)

26. 53% of Internet users vent
their frustrations on Twitter
and 17% on Facebook
* Rajesh Prabhakar (2011)

27. Only 13% of internet user
express on blogs and 7% on
Youtube.
* Rajesh Prabhakar (2011)

28. Online reputation andOnline reputation and
employmentemployment

29. 90% of recruiters ‘Google’ the
candidates.
*Microsoft (2010)

30. 48% of recruiters base their
recruitment decisions on
what they find on the Internet.
*Execunet (2013)

31. 33% of recruiters have already
eliminated a candidate due to
negative information found
online.
* Execunet (2013)

32. 31% of recruiters have hired a
candidate thanks to positive
information found on Google.
*Execunet (2013)

33. 79% of people contacted by a
recruiter were done so via
Viadeo and 43% via LinkedIn
(versus 3% for Facebook and
1% for Twitter).
*Execunet (2013)

34. 8% of businesses have fired
someone for social media
abuse.
*Execunet (2013)

35. 42% of Internet users use
Google to find out more
about their colleagues and
their superiors.
*Harris Interactive (2011)

36. 45% of Internet users have
found discouraging work-
related information.
*Harris Interactive (2011)

37. Follow @reputationvip to
learn more about online
reputation!

38. contact@reputationvip.com
www.reputationvip.com
+44 (0) 203 445 0814
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