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Social Media for the Jobseeker

"Social Media for the Jobseeker" presentation for the Baylor University Career Advancement Network, June 24, 2011 Fort Worth Workshop

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Social Media for the Jobseeker

  1. 1. Social Media for the Jobseeker Baylor University Career Advancement Network Fort Worth Workshop
  2. 2. Social Media is simply people having online conversations.
  3. 3. Different types of social media users
  4. 4.
  5. 5. Lets look at some social media tools
  6. 6. Twitter = microblogging ● 140 character micro-blog to share/find information ● Ginormous chat where you determine who you follow and follows you ● Messaging that is public, archived, and searchable
  7. 7. Twitter lingo● Tweet = Twitter updates are called “tweets”● Follow = signing up to receive updates makes you a follower --> follow and interact with people who can help in your job search or career advancement● Reply or @reply = to respond to others, use @username, a good way to build community● Direct Message or DM = A private (direct) tweet. Do not reappear in the public tweetstream. Can only be shared between people following each other.● Retweet or RT = retweet is to share someone elses Twitter update with your followers (good etiquette)
  8. 8. How Twitter works Follow people you are interested in such as people who... ● list jobs on Twitter ● work for or own companies you are interested in ● are experts/thought-leaders in your field/industry ● can help you get a job People tend to follow back when you engage them in conversation or have interesting things to share. You can “engage” with both your followers and the people you follow by: ● Sharing their work with a retweet (RT @username...) ● Asking questions with an @reply
  9. 9. "Listorious has the best Twitter people search onthe web so you can find anyone by topic, region orprofession -- powered by data from the tens ofthousands of list curators."
  10. 10. is asimple, yet powerfulmonitoring tool forjobseekers andprofessionals
  11. 11. Twitter & Professional Growth● referrals● community● networking● knowledge● serendipity
  12. 12. #HashtagsThis is a way to group or label tweets bykeyword. Very useful for events and groups.Good way to search on Twitter. ● #Jobs ● #Texas ● #IndustryGrow your network by participating in “Tweetchats”using a common hashtag.
  13. 13. Monitter
  14. 14. Some tips... 1. Connect - Twitter is a place to learn, listen and then connect with people who can offer you work or advice. 2. Influencers - Find out who the influences are in your industry and see if they are on Twitter. If they are, follow them. 3. Common Sense - Don’t Tweet anything that you would not want to see on the front page of a newspaper or wildly famous website or read to your mom.
  15. 15. Statistics suggest nearly all of you have asocialnetworking profile.Consider... ● Reviewing your profile ● Removing questionable material ● How others view your posts ● Updating your privacy settings ● Yourself warned
  16. 16. Engagement● Ask for Help and Advice● OK to ask “who do you know at..”● Provide valuable, useful, helpful posts● Have a blog?● Conversations – It’s a two-way street● Video and Photos● Optimize bio with industry keywords● Focus, Goals, Services, Expertise
  17. 17. Grow and leverageyour network in yourjob search and careeradvancement.
  18. 18. Bloggingweb-authoring tool thatallows you to shareinformation aboutyourself, your expertise,interests and passions, andeven examples of yourwork in the form of writtenword, video, photos, audio,etc.
  19. 19.
  20. 20.
  21. 21. LinkedIn ● Remarkable search engine forming a network you can leverage. ● Optimize your professional headline describing yourself as the job you want or how you can help ● Profile summary in 1st person - tell your story ● Groups - the company you keep says something about you ● Give/Get Recommendations - heavily ranked and weighted
  22. 22. Bypass the HR department and Temp Agencies by finding THE person who can get you the job!
  23. 23. Kay Luo, Director of Corporate Communications at LinkedIn"The main reason that companies are using LinkedIn is to findpassive job candidates. Another reason why companies areusing LinkedIn, is because referrals from their employees arehighly valued because they typically have a higher success rate(hence the popular "employee referral bonuses"). LinkedIn helpscompanies leverage the networks of their employees."
  24. 24. Advice from HR professionals ● LinkedIn is a professional forum to network with not only recruiters but others in your field. Keep it professional. ● Recommendations – make sure to have at least 3-5 ● Photo – A must have. It makes you more marketable and gives people a sense of who they are dealing with. A professional picture is preferred. ● Groups – Target groups that interest you and are in your field. Signup for the updates so you can learn more about what is going on around you and stay up to date with industry trends. ● Give details – Do not just list the title of your company and the years you worked there. Give details on what you did in the role. Results make you stand out, and apart from the crowd
  25. 25. LinkedIn job search advice ● Connect with former employers, employees, fellow co- workers and other people who know your work ● Get recommendations from former employers ● Find every company you would like to work for, who are 1st and 2nd degree connections? ● Search your industry for 1st and 2nd degree connections ● In addition to applying for a job listed on LinkedIn, request a referral to the poster. Research for personalization. ● Search for people like you and see where they are working. This may give you an idea of who is hiring people like you.
  26. 26. Connect and Interact, Online andOffline - Business cards andhandshakes are much needed buttweets and LinkedIn connections can’t be ignored. The job searchlandscape has changed withemerging social media platforms.Utilize them. Interaction offline iscritical, but in this day and age it’s notsufficient.
  27. 27. Online and Offline Resume - Whenit comes to employment, there is onlyone thing that can give a peak intothe potential candidate’s skills andexperience. Create a resume, dust itoff every once in a while. Make sureyour resume doesn’t just stay inpaper and ink form. Use networkingsites such as LinkedIn where you canuse your profile as an onlineresume...Get on the web and buildone out as soon as possible if youhaven’t already.
  28. 28. Social media platforms like blogs,Facebook, LinkedIn, Twitter, etc.aregreat mediums where you can shareyour expertise, ideas and helpothers; thereby building yourpersonal brand, expanding yourdigital footprint and letting morepeople know about your skills andtalents.
  29. 29. Sources and Resources
  30. 30. ContactRichie EscovedoE-mail: richie.escovedo@gmail.comTwitter: @vedoBlog: