(From the program) Getting a handle on Twitter for organizational communication and professional growth to explain the effectiveness of this unique online communications channel by showing the basics and advanced uses of Twitter and commonly used applications. We will cover @Replies, DM's, hashtags, crowdsourcing, brocast vs. conversational profiles, and more.

1. The Nuts and Bolts of Twitter
@morate & @vedo

2. presenter intro

3. Can we get a
volunteer?
http://www.flickr.com/photos/cpt_obvious/2715446427/

4. = microblogging
microblogging ~ Think of each
entry as a mini-blog entry to
share information, informally
and as often as you wish
http://www.flickr.com/photos/handles/2748048479/

5. Twittlingo
tweet = microblog posts are called “tweets”
follow = signing up to receive updates makes
you a follower
reply or @reply = to respond to others, use
@username, a good way to show community

6. Twittlingo
DM = direct messaging, this is only seen by the
other user, will also send copy to their email
RT or “Retweet” = a way to share the posts of
others, also a good way to be a good citizen
(not good form to repost without giving cred)
twitpic = sharing photos via Twitter, people
love photos (now famous example)

7. Twittlingo
tweetup = gathering at a local restaurant or
watering hole, everyone is invited
tweeps or tweeple = your twitter friends
twebinar = webinar utilizing twitterspace
twestival = an charity event promoted via
Twitter
just add “tw” = ???

8. Twitter & Professional Growth
referrals
community
networking
commerce
knowledge
serendipity

9. Twitter and Professional Growth :: Referrals

10. Twitter and Professional Growth :: Community

11. Twitter and Professional Growth :: Networking

12. Twitter and Professional Growth :: Commerce

13. Twitter and Professional Growth :: Knowledge

14. Twitter and Professional Growth :: Serendipity

15. Good to know
Spam is just as annoying on Twitter
Use direct messages with care
Remember to be respectful and smart
Twitter is not instant messaging

16. Get some apps
Tweetdeck, Twhirl,
iPhone/Storm/etc apps
search.twitter.com,
twellow, etc.
Facebook, blog
integration

17. Twitter can be...
a cost-effective (free) option to accentuate existing messages;
a broadcasting tool to announce relevant information to specific
audiences; and
a (brief) conversational tool to appropriately respond to relevant
inquiries and follow-up questions or comments.

18. Two Types
Broadcaster Conversationalist
useful if audience knows provides a quot;voicequot;
what they are getting seen as an authority and
another way to push source
information ROE - return on
works best if you have engagement
good information to give a way to interact with
could fill a need from those interested in topic
specific area or topic or org.
all about building
relationships

19. Broadcaster
cnnbrk >
BreakingNewsOn >
digitalps >
BarackObama >
UOregonNews >
mansfieldisd >
Conversationalist
wfaachannel8 >
DellOutlet >
JetBlue >
butleradmission >
jakemckee >
zappos >
http://www.flickr.
com/photos/lucias_clay/2699584043/

21. who are these guys again?
Richie Escovedo Terry Morawski
richie.escovedo [at] gmail.com terrymorawski [at] gmail.com
nextcommunications.blogspot.com tmosgarage.blogspot.com
Twitter: @morate
Twitter: @vedo
linkedin.com/in/terrymorawski
linkedin.com/in/rescovedo
delicious.com/rescovedo delicious.com/morate