Researchmoz added Most up-to-date research on "Success Case Study: Valsoia Soy Food and Drinks ; Building long-term profitability from a niche market" to its huge collection of research reports.
Media scrutiny and the growing rate of lactose intolerance have diminished the health credentials of cow's milk in consumers' minds. As a consequence, consumers are now shifting towards lactose-free alternatives, creating major opportunities for companies operating in vegetable-based food and drink categories.
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Key Findings
Operating since 1990, Valsoia is an Italian company specializing in delivering a wide range of vegetable-based food and drinks. With a net income of €2,484m in 2015, the company now leads the Italian soy-based food and drink market.
A consistent health-oriented vision and clear communication with customers along with socio-cultural and health condition changes have driven Valsoia's success in Italy.
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Success Case Study: Valsoia Soy Food and Drinks; Building long-term profitability from a niche market
1. Success Case Study: Valsoia Soy Food and Drinks; Building
long-term profitability from a niche market
Researchmoz added Most up-to-date research on "Success Case Study:
Valsoia Soy Food and Drinks ; Building long-term profitability from a niche
market" to its huge collection of research reports.
Media scrutiny and the growing rate of lactose intolerance have diminished the
health credentials of cow's milk in consumers' minds. As a consequence,
consumers are now shifting towards lactose-free alternatives, creating major
opportunities for companies operating in vegetable-based food and drink
categories.
To Get Sample Copy of Report visit @ http://www.researchmoz.us/enquiry.php?
type=S&repid=561078
Key Findings
2. Operating since 1990, Valsoia is an Italian company specializing in delivering a
wide range of vegetable-based food and drinks. With a net income of €2,484m in
2015, the company now leads the Italian soy-based food and drink market.
A consistent health-oriented vision and clear communication with customers along
with socio-cultural and health condition changes have driven Valsoia's success in
Italy.
Browse Detail Report With TOC @ http://www.researchmoz.us/success-case-
study-valsoia-soy-food-and-drinks-building-longterm-profitability-from-a-niche-
market-report.html
Synopsis
This case study is part of Canadean's Successes and Failures research and explores
the reasons behind Valsoia's success in the Italian market. It delivers critical
""what?"", ""why?"", and ""so what?"" analysis to teach you crucial lessons that
increase your chances of launching successful products.
Reasons To Buy
Reduce the risk of failure by learning from brands/products that have under-
performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support
innovation success so you can tap into what is really impacting the industry.
3. Gain a broader appreciation of the fast-moving consumer goods industry by
gaining insights from both within and outside of your sector.
Access valuable strategic take-outs to help direct future decision-making and
inform new product development.
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