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ASIS&TĀ IAĀ SUMMITĀ 2010




                         ANDREAĀ RESMINIĀ &Ā LUCAĀ ROSATI


                        PERVASIVE IA
                         ASIS&TĀ IAĀ SUMMITĀ 2010




Ā                                            Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                               let's play a game




Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA             http://www.flickr.com/photos/bibliodyssey/303760052
                                             7/sizes/m/
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   CIRCA 1999




Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA            http://www.flickr.com/photos/bibliodyssey/303760052
                                            7/sizes/m/
ASIS&TĀ IAĀ SUMMITĀ 2010




           JAMES WANTS TO TRAVEL




                        (Mh. That seems a fun place to be)
Ā                                        Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA                 http://www.flickr.com/photos/ihateyou/2905684780/
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   JAMES WALKS




(Let's hope the travel               agency is open. And remember the hotel)
Ā                                            Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA                   http://www.flickr.com/photos/yourdon/3254328961/
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   JAMES TALKS




        ā€œWell, yes, you could buy a direct flight, but then ...ā€
Ā                                        Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA            http://www.flickr.com/photos/dan4th/144369022/
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   ā€¦ AND TALKS




    ā€œOf course we cannot provide you with a bus card now, but ...ā€
Ā                                        Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA            http://www.flickr.com/photos/dan4th/144369022/
ASIS&TĀ IAĀ SUMMITĀ 2010




                             JAMES TRAVELS




ā€œExcuse me? I'm looking for the Southern Marketplace? Excuse me?ā€
 Ā                                   Ā 
 RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA               (DOWNTOWN PHOENIX)
ASIS&TĀ IAĀ SUMMITĀ 2010




                  JAMES IS BACK HOME




               (Now, where did I put the maps and pictures?)
Ā                                     Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA          http://www.flickr.com/photos/sillygwailo/3320816159/
ASIS&TĀ IAĀ SUMMITĀ 2010




           JAMES' USER EXPERIENCE
                    ???




                                              ...
user experience
                               @#%!




                                                                          whew!



process



                 touch points or obstacles?


Ā                                         Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA                    A totally scientific model, 1999
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   CIRCA 2010




Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA            http://www.flickr.com/photos/bibliodyssey/303760052
                                            7/sizes/m/
ASIS&TĀ IAĀ SUMMITĀ 2010




           MARIO WANTS TO TRAVEL




        (Mh. Phoenix. And good prices. Incredible. Gotta go.)
Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA                 http://todaysseniorsnetwork.com/
ASIS&TĀ IAĀ SUMMITĀ 2010




                         MARIO BROWSES




     (Oh come on! Damn site wouldn't let me buy a bus card?)
Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                            MARIO TRAVELS




    ā€œWill you pass me that map? No, not the Google maps printoutā€
Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA                  (DOWNTOWN PHOENIX)
ASIS&TĀ IAĀ SUMMITĀ 2010




                  MARIO IS BACK HOME




               (Now, where did I put the maps and pictures?)
Ā                                     Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA                           Image: Media Heaven Ltd
ASIS&TĀ IAĀ SUMMITĀ 2010




        MARIO'S USER EXPERIENCE

                                       @#%!




                                                                    whew!
user experience


process



                 touch points or obstacles?



Ā                                         Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA              A totally scientific model, 2010
ASIS&TĀ IAĀ SUMMITĀ 2010




               A GAME OF THE GOOSE
               *click*
                                   talk
                                          *click*
    choose
                                                 search
             walk

                                                          browse
            save

                                                    *click*
                     switch


RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA           (JACQUESĀ DEĀ VAUCANSON,Ā 1737)
ASIS&TĀ IAĀ SUMMITĀ 2010




    ā€¦ OR A GOOSE IN THE GAME?




          now, a game is by definition a
        suboptimal way to achieve a goal



Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                        WE PLAY LIKE THIS




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                 ā€¦ AND NOT LIKE THIS




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   NOW.




     do we have to play a tiresome game
       anytime we engage in complex
    experiences bridging different media?



Ā                                    Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




             A GAME OF THE GOOSE?




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   CIRCA 2019?




Ā                                        Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA            http://www.flickr.com/photos/bibliodyssey/303760052
                                            7/sizes/m/
ASIS&TĀ IAĀ SUMMITĀ 2010




        PRANAV WANTS TO TRAVEL




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA       Pranav Mistry, Sixth Sense demo
ASIS&TĀ IAĀ SUMMITĀ 2010




                              PRANAV TALKS




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA             Pranav Mistry, Sixth Sense demo
ASIS&TĀ IAĀ SUMMITĀ 2010




                        PRANAV BROWSES




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA       Bruce Branit, World Builder
ASIS&TĀ IAĀ SUMMITĀ 2010




                         PRANAV TRAVELS




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA       Pranav Mistry, Sixth Sense demo
ASIS&TĀ IAĀ SUMMITĀ 2010




                PRANAV IS BACK HOME




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA       Pranav Mistry, Sixth Sense demo
ASIS&TĀ IAĀ SUMMITĀ 2010




                   but the question is:
                who designs this? and how?




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




    INFORMATION ARCHITECTURE




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




    INFORMATION ARCHITECTURE




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




    INFORMATION ARCHITECTURE




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




    INFORMATION ARCHITECTURE




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




    INFORMATION ARCHITECTURE




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




    INFORMATION ARCHITECTURE




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   CYBERSPACE



    ā€œcyberspace is not a place you go to
    but rather a layer tightly integrated
         into the world around usā€



Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA                (INSTITUTE FOR THE FUTURE)
ASIS&TĀ IAĀ SUMMITĀ 2010




             UBIQUITOUS ECOLOGIES



    products become services or platforms
        parts of ubiquitous ecologies

                        what does this mean?


Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA   (UBIQUITOUS SUPERMARKET ECOLOGY)
ASIS&TĀ IAĀ SUMMITĀ 2010




                ARTIFACT TO PROCESS



                       we have to move
                 from the design of artifacts
                  to the design of processes



Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                        THIS IS A PROCESS
                               ???




                                              ...
user experience
                               @#%!




                                                    whew!



process



                 touch points or obstacles?


Ā                                         Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




          PRODUCT TO EXPERIENCE



                     we have to move
               from the design of products
               to the design of experiences



Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




INTERFACE BECOMES EXPERIENCE



        we do not design interfaces
    we do not design single interactions

     we design cross-media experiences


Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   HEURISTICS

                  place-making             reduction


                    consistency            correlation


                        resilience

Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   GROUNDING

                  place-making             reduction


                    consistency            correlation


                        resilience

Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   REFINING

                  place-making            reduction


                    consistency           correlation


                        resilience

Ā                                      Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                             PLACE-MAKING



     the capability to help users reduce
    disorientation and increase legibility
    and wayĀ­finding in digital, physical,
          and hybrid environments


Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                              PLACE-MAKING




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA             (GUSTAVE DORE, LE PETIT POUCET)
ASIS&TĀ IAĀ SUMMITĀ 2010




                             PLACE-MAKING




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                             PLACE-MAKING




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                               CONSISTENCY



    the capability to provide and sustain
      internal and external, in-context,
             on-task coherence



Ā                                    Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                               CONSISTENCY



        two dogs, a seal, an elephant
     a donkey, a rabbit, a sheep, a skunk
    two small seals, a penguin, a platypus



Ā                                    Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                               CONSISTENCY




Ā                                    Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                               CONSISTENCY




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   RESILIENCE



    the capability of a humanĀ­information
    interaction model to shape and adapt
    itself to specific users, needs, targets,
             and seeking strategies


Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   RESILIENCE




Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   REDUCTION


    the capability to reduce the cognitive
     load and frustration associated with
    choosing from an ever growing set of
      information sources, services, and
                     goods


Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                                   REDUCTION




Ā                                       Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                               CORRELATION


   the capability to suggest relevant
     connections between pieces of
information, services, users, and goods
 to help users achieve explicit goals or
         stimulate latent needs


Ā                                    Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                               CORRELATION




Ā                                    Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
1
ASIS&TĀ IAĀ SUMMITĀ 2010




as information moves to physical spaces
  IA is used to design the entire range
 of shared informational spaces, places,
         services, and processes



Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
2
ASIS&TĀ IAĀ SUMMITĀ 2010




           no artifact stands isolated.
    all artifacts are connected and related
      and have to be designed as part of
    one seamless user experience process



Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                              A CASE STUDY




Ā                                           Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA   (REDESIGN OF THE IA FOR THE OO. RR. SALERNO HOSPITAL, G. LANGONE)
ASIS&TĀ IAĀ SUMMITĀ 2010




                        THIS IS A PROCESS
                               ???




                                              ...
user experience
                               @#%!




                                                    whew!



process



                 touch points or obstacles?


Ā                                         Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA
ASIS&TĀ IAĀ SUMMITĀ 2010




                    GETTING PERVASIVE




Ā                                   Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA       (SWIMLANE MODEL FOR PERVASIVE IA)
ASIS&TĀ IAĀ SUMMITĀ 2010




                               A CASE STUDY




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA          (OO. RR. SALERNO, G. LANGONE)
ASIS&TĀ IAĀ SUMMITĀ 2010




                               A CASE STUDY




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA              (OO. RR. SALERNO, G. LANGONE)
ASIS&TĀ IAĀ SUMMITĀ 2010




                               A CASE STUDY




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA              (OO. RR. SALERNO, G. LANGONE)
ASIS&TĀ IAĀ SUMMITĀ 2010




                               A CASE STUDY




Ā                                    Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA              (OO. RR. SALERNO, G. LANGONE)
ASIS&TĀ IAĀ SUMMITĀ 2010




                               A CASE STUDY




RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA              (OO. RR. SALERNO, G. LANGONE)
ASIS&TĀ IAĀ SUMMITĀ 2010




                                     Thank you


                              Luca Rosati @lucarosati
                             <lucarosati@gmail.com>
                             Andrea Resmini @resmini
                                <ar@fatdux.com>

                                      Pervasive IA Book
                                   http://pervasiveia.com/



Ā                                              Ā 
RESMINIĀ &Ā ROSATIĀ ::Ā PERVASIVEĀ IA

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A taxonomy of the orcanization
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A taxonomy of the orcanization
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From object to ecosystem
From object to ecosystemFrom object to ecosystem
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The End of the World as We Know It
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Rapid cross channel prototyping
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Rapid Cross-channel Prototyping Workshop IAS17
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Rapid Cross-channel Prototyping Workshop IAS17
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Cross-channel Ecosystems 101 - Part 5
Cross-channel Ecosystems 101 - Part 5Cross-channel Ecosystems 101 - Part 5
Cross-channel Ecosystems 101 - Part 5
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Cross-channel Ecosystems 101 - Part 4
Cross-channel Ecosystems 101 - Part 4Cross-channel Ecosystems 101 - Part 4
Cross-channel Ecosystems 101 - Part 4
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Cross-channel Ecosystems 101 - Part 3
Cross-channel Ecosystems 101 - Part 3Cross-channel Ecosystems 101 - Part 3
Cross-channel Ecosystems 101 - Part 3
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Cross-channel Ecosystems 101 - Part 2
Cross-channel Ecosystems 101 - Part 2Cross-channel Ecosystems 101 - Part 2
Cross-channel Ecosystems 101 - Part 2
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Cross-channel Ecosystems 101 - Part 1
Cross-channel Ecosystems 101 - Part 1Cross-channel Ecosystems 101 - Part 1
Cross-channel Ecosystems 101 - Part 1
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Mapping Cross-channel Ecosystems
Mapping Cross-channel EcosystemsMapping Cross-channel Ecosystems
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Cross-channel ecosystems strategy
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Blended spaces, cross-channel ecosystems, and the myth that is service
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The Ethics and Politics of Information Architecture
The Ethics and Politics of Information ArchitectureThe Ethics and Politics of Information Architecture
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Welcome Week Lecture at JIBS
Welcome Week Lecture at JIBSWelcome Week Lecture at JIBS
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Three Reminders
Three RemindersThree Reminders
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Making places
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Workshop - The Sensemaking Fragrance
Workshop - The Sensemaking FragranceWorkshop - The Sensemaking Fragrance
Workshop - The Sensemaking Fragrance
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This Station Has Started Tweeting
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The Architectures of Information Spaces
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