Find out how blogs, Facebook, LinkedIn, Twitter, and YouTube can take your recruiting and employee recognition programs to the next level.

1. Social Media for Recruiting and Employee Relations Rachel Parker Resonance Social Media May 11, 2011

2. 5/12/11 @resonancesocial 2 My handle @resonancesocial Hashtag #RSMseminar If You’re Tweeting ...

3. 5/12/11 @resonancesocial 3 15 years experience as a marketing copywriter Social media geek since the get-go Started Resonance Social Media in 2010 to help small businesses find their voice on social networks A Bit About Me …

4. agenda “Social media gives you the ability to check perception. You’re not speaking at people anymore—you are speaking with them.” Brian Solis, author, Engage! 5/12/11 @resonancesocial 4

5. 5/12/11 @resonancesocial 5 Traditional Recruiting Methods Recruiting in “The Socialverse” Your Blog LinkedIn Facebook Twitter YouTube Agenda

6. 5/12/11 @resonancesocial 6 Recognizing Your Rock Stars: Using social media for employee recognition Laying Down the Rules: Developing a social media policy Helpful Resources Agenda (cont'd)

7. “The difference between PR and social media is that PR is about positioning, and social media is about becoming, being, and improving.” Chris Brogan, author, Trust Agents Traditional recruiting methods 5/12/11 @resonancesocial 7

8. 5/12/11 @resonancesocial 8 Classified ads Agencies or headhunters Job sites (Monster, CareerBuilder, etc.) Job fairs Referrals Networking events Traditional Recruiting Methods

9. 5/12/11 @resonancesocial 9 Limitations Cost One-time interactions Lack of depth (“I’ll call you …”) “Stupid resume tricks” Applicant overload Little access to “hidden talent market”—qualified candidates who may not be actively looking Traditional Recruiting Methods

10. Recruiting in the Socialverse “Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.” Erik Qualman, author, Socialnomics 5/12/11 @resonancesocial 10

11. 5/12/11 @resonancesocial 11 Recruiting in theSocialverse You Facebook “The Coffee Shop” Blog “The Open House” LinkedIn “The Networking Event” Twitter “The Speed Date” YouTube “The Public Access Cable Channel” Your perfect candidate

12. 5/12/11 @resonancesocial 12 Blogs “Behind the scenes” view Shows your business’ personality Venue for posting job openings Keeps you “front of mind” Recruiting in theSocialverse Blog “The Open House”

13. 5/12/11 @resonancesocial 13 Recruiting in theSocialverse

14. 5/12/11 @resonancesocial 14 LinkedIn Users can “follow” your company page and receive updates in their news feed Your company page provides key information about your organization and your employees Post jobs on your Career page ($195 for 30 days) Recruiting in theSocialverse LinkedIn “The Networking Event”

15. 5/12/11 @resonancesocial 15 Recruiting in theSocialverse

16. 5/12/11 @resonancesocial 16 Recruiting in theSocialverse

17. 5/12/11 @resonancesocial 17 Facebook Fans see your updates in their feeds in real time Can create a page for job links Post about job fairs and trade shows Recruiting in theSocialverse Facebook “The Coffee Shop”

18. 5/12/11 @resonancesocial 18 Recruiting in theSocialverse

19. 5/12/11 @resonancesocial 19 Recruiting in theSocialverse

20. 5/12/11 @resonancesocial 20 Twitter Fans see your updates in their feeds in real time Include a short link to job posting Can post several times a day Followers can respond to your posts to get a conversation going Recruiting in theSocialverse Twitter “The Speed Date”

21. 5/12/11 @resonancesocial 21 Recruiting in theSocialverse

22. 5/12/11 @resonancesocial 22 YouTube Showcases your company culture Job-seekers can “meet” the people they’d be working with Create your own recruiting “commercial” Recruiting in theSocialverse YouTube “The Public Access Cable Channel”

23. 5/12/11 @resonancesocial 23 Recruiting in theSocialverse

24. 5/12/11 @resonancesocial 24 Recruiting in theSocialverse

25. Recognizing Your Rock Stars “Social media allows big companies to act small again.” Jay Baer, co-author, The Now Revolution 5/12/11 @resonancesocial 25

26. 5/12/11 @resonancesocial 26 Congratulate your Employee of the Week, Month, or Year Post new hires and promotions Recognize awards or achievements outside work, as in “Congrats to our receptionist Sarah for completing the MS 150!” Recognizing Your Rock stars

27. 5/12/11 @resonancesocial 27 Post a weekly or monthly Employee Spotlight Give shout-outs to “unsung heroes,” employees who customers or partners may not know Recognizing Your Rock Stars

28. 5/12/11 @resonancesocial 28 Recognizing Your Rock Stars

29. 5/12/11 @resonancesocial 29 Recognizing Your Rock Stars

30. 5/12/11 @resonancesocial 30 Recognizing Your Rock Stars

31. Laying Down the Rules “Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.” Guy Kawasaki, author, Enchantment 5/12/11 @resonancesocial 31

32. 5/12/11 @resonancesocial 32 Develop a social media policy for all employees to sign Emphasize what employees can do rather than on the “thou shaltnots” Laying Down the Rules

33. 5/12/11 @resonancesocial 33 Key elements of a social media policy*: Philosophy, scope, and goals Honesty and transparency Common sense and good judgment Confidential and proprietary information Laying Down the Rules *Source: The Now Revolution by Jay Baer and Amber Naslund, 2011

34. 5/12/11 @resonancesocial 34 Key elements of a social media policy*: Competitor and customer information Consequences Handling and escalating inquiries Participation during work hours Examples and best practices Laying Down the Rules *Source: The Now Revolution by Jay Baer and Amber Naslund, 2011

35. Helpful Resources “We are massively underestimating this culture shift ... We are in the era of the humanization of business. We’re living by small town rules again.” Gary Vaynerchuk, author, Crush It! 5/12/11 @resonancesocial 35

36. 5/12/11 @resonancesocial 36 Books: The Now Revolution by Jay Baer & Amber Naslund, 2011 Engage! by Brian Solis, 2010 Socialnomics by Eric Qualman, 2009 Helpful Resources

37. 5/12/11 @resonancesocial 37 Websites & Blogs: SBA.gov blogging4jobs.com recruitingtrends.com personneltoday.com Helpful Resources

38. Thank you! 5/12/11 @resonancesocial 38

39. 5/12/11 @resonancesocial 39 Want to know more?