22. 22
How much do you trust the following
forms of advertising?
92%
70%
58%
58%
50%
47%
47%
47%
47%
46%
42%
41%
40%
40%
36%
36%
33%
33%
29%
8%
30%
42%
42%
50%
53%
53%
53%
53%
54%
58%
59%
60%
60%
64%
64%
67%
67%
71%
Recommendations from people I know
Consumer opinions posted online
Editorial content such as newspaper articles
Branded Webistes
Emails I signed up for
Ads on TV
Brand sponsorships
Ads in magazines
Billboards and other outdoor advertising
Ads in newspapers
Ads on radio
Ads before movies
TV program product placements
Ads served in search engine results
Online video ads
Ads on social networks
Online banner ads
Displa ads on mobile devices
Text ads on mobile phones
Trust Completely / Somewhat Don’t Trust Much/ At All
Global Average
23. 23
92%
70%
58%
58%
50%
47%
47%
47%
47%
46%
42%
41%
40%
40%
36%
36%
33%
33%
29%
8%
30%
42%
42%
50%
53%
53%
53%
53%
54%
58%
59%
60%
60%
64%
64%
67%
67%
71%
Recommendations from people I know
Consumer opinions posted online
Editorial content such as newspaper articles
Branded Webistes
Emails I signed up for
Ads on TV
Brand sponsorships
Ads in magazines
Billboards and other outdoor advertising
Ads in newspapers
Ads on radio
Ads before movies
TV program product placements
Ads served in search engine results
Online video ads
Ads on social networks
Online banner ads
Displa ads on mobile devices
Text ads on mobile phones
Trust Completely / Somewhat Don’t Trust Much/ At All
Global Average
Earned
Owned
Paid
How much do you trust the following
forms of advertising?
58. 58
“When quality was hard to predict, it made sense
to stick with a familiar brand. But when you can
quickly assess the quality of things, loyalty
doesn’t help consumers as much.”
–Itamar Simonson, Stanford marketing professor
94. 94
58% of consumers are at least
somewhat likely to abandon their
shopping cart if they discover they
have to pay shipping costs at
the time of purchase
Source:Comscore
95. 95
9 types of Free Shipping
Free shipping
on everything
Free shipping
on certain dates
Free shipping
w/ loyalty
Free shipping
with threshold
Free shipping
to some locations
Free shipping
on some items
Free shipping
to store
Free shipping
on Returns
Free shipping
from store
120. 120
Arguments against Carousels
NNGroup Wider Funnel Lee Duddell
ConversionXL Site Tuners Jared Smith
E-consultancy Luke Wroblweski
What Users Do Adam Fellows