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Books & e-Books Ecommerce Website Templates for
Book Sellers / Publishers
1
Call us for a FREE Demo : 0120-4222758
What do you need to get an online store ?
There are 5 elements that you need to keep in mind while planning or
launching an ecommerce store
Web Store Software
Web Hosting
Payment Processor
Shipping & Delivery
Promotion & Marketing
Click on the icon to continue…
2
Call us for a FREE Demo : 0120-4222758
Web Store Software
3
Overview
An "all-in-one" hosted ecommerce platform that provides you with right features in the market to
get your business a real online success. Easy to setup and use its speeds up your daily
operations thus giving you more time to sell more to your customers.
For us at CSTech it’s a constant endeavor to get your features that matters the most.
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
4
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
W3C / HTML Compliant Design
Edit email templates from control panel
Works in all popular web browsers
Web-based control panel
HTML easily parsed by search spiders
Per-page optimization (title, META, etc)
Set default page title and META details
Set page title and META details per product
Set page title and META details per page
Set page title and META details per news post
Set page title and META details per category
XML sitemap for Google Webmaster Tools
Proper use of H1...H6 tags
SEO friendly product links
SEO friendly category links
SEO friendly brand links
SEO friendly page links
SEO friendly news links
Custom product image alt text
Store Management
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
5
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Sell physical & digital products
Sell products with options (size, color, etc)
"Catalog only" mode
Create unlimited sub categories
Import products, images, variations, etc
Bulk export/re-import thousands of items at once
Export products for bulk update in Excel
Create and assign Authors/Publishers
Add products to unlimited categories
Per-product ISBN with Variations Acc to media type
(Download/Paperback/Revised edition/Hardbound
Fully WYSIWYG editor for description
Embed videos in product description
Edit product description HTML directly
Cut/copy/paste support in WYSIWYG editor
Per-product gift wrapping
Product reviews & comments
Choose if a product is taxable or not
Enable free shipping on a per-product basis
Products & Merchandising
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
6
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Sell products such as apparel & computers
Setup unlimited options per product
Create a variation or set of product options
Assign the variation to multiple products
Set a unique SKU for each product option
Set a unique image for each product option
Set stock on hand for each product option
Set low stock level for each option
Add options without affecting existing products
Remove options without affecting products
Optionally track inventory per product
Product Variations
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
7
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Full product catalog
Online checkout system
One click add to cart
Optimized usability
Product comparisons
Order status updates
Live order tracking
Email/print invoices
Customer address book
Private wish lists
Order messaging system
Related products
"You may also like"..
In-Store Merchandising
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
8
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Single page checkout
Guest checkout option
Refunds and store credits
Shipping tracking numbers
Email order confirmation
Agree to terms before ordering
Add multiple items to cart
Create order shipments
Order messaging system
Set a custom starting order number
Send order tracking link to customer automatically via email
Send product as a gift
Order & Checkout
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
9
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Per-product inventory levels
Inventory tracking can be disabled per product
Set low stock level warning for each product
Automatic inventory control
Low stock reminder indicators on dashboard
Detailed inventory report for all products
Disable purchasing when no stock
Bulk update inventory levels
Inventory Management
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
10
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Upload an unlimited number of photos
Add photos from your computer or a website
Automatically generated photo galleries
Photo thumbnails on product pages
Thumbnail photos created automatically
Upload dozens of images at once
Open large images in a popup / light box window
Per-image alt text and description for SEO
Images & Photos
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
11
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
State-based taxes
Country-based taxes
Unlimited tax rates
Prices inc/ex tax
Flat tax option
Tax rate display in store
Tax shown on invoices, etc
Sales tax report by date
Sell locally, nationally or internationally
Tax Settings
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
12
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Accept credit cards online
PayPal, Google Checkout, etc
Support for secure checkout
Support for "offline" payments
COD, pay in store, cheque, etc
Take orders over the phone
Sell in multiple currencies
Real time conversion rate updates
Auto-detect location for currency
Define your own shipping rates
Limit shipping methods by country
Limit shipping methods by state
Limit shipping methods by zip code
Various free shipping options
Add handling cost to orders
Payment & Shipping
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
13
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Traceable coupon codes
Coupon expiry date
Coupon limited uses
Google Analytics integration
Gift certificates
Online certificate use
Discount rules system
Buy one get one free, etc
Free shipping over $x
Newsletter subscriptions
Export products to CSV
RSS feeds
Popular products list
New products list
Top sellers list
Quick search popup box
Integrates with ChatZilla chat support software
Marketing & Promotions
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
14
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Full CMS functionality
100% browser based
Publish web pages
Display returns policies, etc
Easy-to-use WYSIWYG editor
Page dropdown/pop out menus
SEO-friendly pages
Restrict to customer groups
Responses sent via email
Recent news items
Banners and promotions
Content Management
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
15
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Offer refund, swap or store credit
Customizable return reasons
Customizable return actions
Can return specific items from an order
Status updates sent to customer via email
Returns requested from "My Account" page
Receive email notification for new returns
Complete audit log of all return requests
Return System
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
16
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Search suggest
Related searches list
Advanced search options
Filter by price
Filter by availability
Filter by free shipping
Shop by brand
Shop by price
Saved searches and views
In-Store Search
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Web Store Software
17
Store Management
Products & Merchandising
Product Variations
In-store Merchandising
Order & Checkout
Inventory Management
Images & Photos
Tax Settings
Payment & Shipping
Marketing & Promotions
Content Management
Return System
In Store Search
Reporting
Flexible customer groups
Customer Account History
Customer Wish list
Customer Shopping Cart
Customer Gift Registry
Import customers from CSV file
Top 20 customers
Best selling products
Sales tax report by date
Orders by revenue
Popular products
Inventory report
Customers by date
Revenue per customer
Search keywords with results
Search keywords without results
Best performing keywords
Worst performing keywords
Zero results keyword
And many more…
Reporting
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
18
Web Hosting
STEP 1 – What you need ?
While planning to start a ecommerce storefront you need the following to get started. Like any other website you
host your store front will needs :
• Domain (A unique identifier for your store in the online world)
• Email Ids (To communicate with your visitors thru an electronic medium)
• Web space (This is where your store data resides)
STEP 3 – Shared Vs Dedicated Hosting ?
Well once you have decided over the technology all that is left is to choose between a shared hosting or dedicated
hosting pack.
A Shared Hosting as the name suggest will have multiple sites along with yours hosted on the same server.
while
A Dedicated Hosting will only cater to your website on one server, so you get dedicated resources.
STEP 2 – What technology works for me ?
When going in to decide on your web space you need to keep in mind what technology you are going to use
PHP/MYSQL or ASP.net / MSSQL and on basis of the same you can either choose a Linux hosting or Windows
based hosting plans.
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
19
Web Hosting
RECOMMENDATIONS
So in case you think your are planning to launch a mega store with huge product range and planning to do an
extensive sales, marketing and branding processes over the same we will recommend you a Dedicated Hosting
Plan.
While in case you think you are opening is a cute small shop for some custom or limited products and think you
don’t want to spend too much on the hosting cost of the site then I will recommend you a Shared Hosting Plan.
Note : Performance of your website depends a lot on the server hardware and resources, you may start small but as the traffic increases ( no of visitors ) we
will recommend you to shift from a shared hosting plan to a dedicated one.
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Payment Processor
What you need to know ?
Ok now you got your web store software and web hosting in place, you have added your inventory to your store too
and it looks fabulous but how do I accept payments online ?
Yes the right word is “Accept Payments Online” which empowers the complete ecommerce industry and there are
various providers available in the market to choose from :
Payment processors online charge a fixed setup fee, a per transaction TDR (per transaction cost for validating
credit card transactions) and a yearly maintenance cost. All the transactions are done on a 128 bit secure SSL
connection without your need to store customer credit card details on your server.
20http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Shipping & Delivery
21
So a customer purchased products and order is placed against successful payments. How do I ship it ?
There a various available shipping or logistic partners you can tie up with who can help you in delivery of your
products to the buyer. To name a few we have :
You can signup with them for an exclusive contract for shipping or use them on ad-hoc basis, all the providers gives
you a free script or link to track your consignment according to a docket number but require a shipping contract to
provide you access to api’s which gives a real time estimation of shipping price on basis of the location chosen.
Besides, that you can setup your store for free shipping items or setup a flat shipping fee on the basis of your
manual calculations in the system.
Factors that affect shipping cost of a consignment are :
• Size of shipment.
• Origin and Destination distance.
• Type of product and handling.
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
Promotion & Marketing
22
Create the BUZZZZZZZZZZ….
This is one of the most important part of your ecommerce business plan. How would an ecommerce store sustain if
there are no sales.?
You need to work out a solid online as well as offline sales plan to support and sustain you store. Various kind of
promotion techniques you can work around to get noticed are :
• Search Engine Optimization
• Social Media Optimization
• Newsletter Subscriptions
• Blogging & Reviews
• Link Exchange
• Viral Promotion
• Advertising
• Affiliate Programs
• Networking
• Cross Selling
http://www.retaxis.com
Call us for a FREE Demo : 0120-4222758
23
we can HELP
Feel free to contact us for your website requirements. We will be happy
to help you to conceptualize, execute and deliver the project.
You can contact :
Manish Gupta
Head Business Development
info@retaxis.com
09971125511
Skype : cstechmk
For more details about our products and services please visit
http://www.retaxis.com
Follow us on
Call us for a FREE Demo : 0120-4222758

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Books & e-Books ecommerce website templates

  • 1. Books & e-Books Ecommerce Website Templates for Book Sellers / Publishers 1 Call us for a FREE Demo : 0120-4222758
  • 2. What do you need to get an online store ? There are 5 elements that you need to keep in mind while planning or launching an ecommerce store Web Store Software Web Hosting Payment Processor Shipping & Delivery Promotion & Marketing Click on the icon to continue… 2 Call us for a FREE Demo : 0120-4222758
  • 3. Web Store Software 3 Overview An "all-in-one" hosted ecommerce platform that provides you with right features in the market to get your business a real online success. Easy to setup and use its speeds up your daily operations thus giving you more time to sell more to your customers. For us at CSTech it’s a constant endeavor to get your features that matters the most. http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 4. Web Store Software 4 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting W3C / HTML Compliant Design Edit email templates from control panel Works in all popular web browsers Web-based control panel HTML easily parsed by search spiders Per-page optimization (title, META, etc) Set default page title and META details Set page title and META details per product Set page title and META details per page Set page title and META details per news post Set page title and META details per category XML sitemap for Google Webmaster Tools Proper use of H1...H6 tags SEO friendly product links SEO friendly category links SEO friendly brand links SEO friendly page links SEO friendly news links Custom product image alt text Store Management http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 5. Web Store Software 5 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Sell physical & digital products Sell products with options (size, color, etc) "Catalog only" mode Create unlimited sub categories Import products, images, variations, etc Bulk export/re-import thousands of items at once Export products for bulk update in Excel Create and assign Authors/Publishers Add products to unlimited categories Per-product ISBN with Variations Acc to media type (Download/Paperback/Revised edition/Hardbound Fully WYSIWYG editor for description Embed videos in product description Edit product description HTML directly Cut/copy/paste support in WYSIWYG editor Per-product gift wrapping Product reviews & comments Choose if a product is taxable or not Enable free shipping on a per-product basis Products & Merchandising http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 6. Web Store Software 6 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Sell products such as apparel & computers Setup unlimited options per product Create a variation or set of product options Assign the variation to multiple products Set a unique SKU for each product option Set a unique image for each product option Set stock on hand for each product option Set low stock level for each option Add options without affecting existing products Remove options without affecting products Optionally track inventory per product Product Variations http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 7. Web Store Software 7 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Full product catalog Online checkout system One click add to cart Optimized usability Product comparisons Order status updates Live order tracking Email/print invoices Customer address book Private wish lists Order messaging system Related products "You may also like".. In-Store Merchandising http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 8. Web Store Software 8 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Single page checkout Guest checkout option Refunds and store credits Shipping tracking numbers Email order confirmation Agree to terms before ordering Add multiple items to cart Create order shipments Order messaging system Set a custom starting order number Send order tracking link to customer automatically via email Send product as a gift Order & Checkout http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 9. Web Store Software 9 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Per-product inventory levels Inventory tracking can be disabled per product Set low stock level warning for each product Automatic inventory control Low stock reminder indicators on dashboard Detailed inventory report for all products Disable purchasing when no stock Bulk update inventory levels Inventory Management http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 10. Web Store Software 10 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Upload an unlimited number of photos Add photos from your computer or a website Automatically generated photo galleries Photo thumbnails on product pages Thumbnail photos created automatically Upload dozens of images at once Open large images in a popup / light box window Per-image alt text and description for SEO Images & Photos http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 11. Web Store Software 11 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting State-based taxes Country-based taxes Unlimited tax rates Prices inc/ex tax Flat tax option Tax rate display in store Tax shown on invoices, etc Sales tax report by date Sell locally, nationally or internationally Tax Settings http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 12. Web Store Software 12 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Accept credit cards online PayPal, Google Checkout, etc Support for secure checkout Support for "offline" payments COD, pay in store, cheque, etc Take orders over the phone Sell in multiple currencies Real time conversion rate updates Auto-detect location for currency Define your own shipping rates Limit shipping methods by country Limit shipping methods by state Limit shipping methods by zip code Various free shipping options Add handling cost to orders Payment & Shipping http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 13. Web Store Software 13 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Traceable coupon codes Coupon expiry date Coupon limited uses Google Analytics integration Gift certificates Online certificate use Discount rules system Buy one get one free, etc Free shipping over $x Newsletter subscriptions Export products to CSV RSS feeds Popular products list New products list Top sellers list Quick search popup box Integrates with ChatZilla chat support software Marketing & Promotions http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 14. Web Store Software 14 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Full CMS functionality 100% browser based Publish web pages Display returns policies, etc Easy-to-use WYSIWYG editor Page dropdown/pop out menus SEO-friendly pages Restrict to customer groups Responses sent via email Recent news items Banners and promotions Content Management http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 15. Web Store Software 15 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Offer refund, swap or store credit Customizable return reasons Customizable return actions Can return specific items from an order Status updates sent to customer via email Returns requested from "My Account" page Receive email notification for new returns Complete audit log of all return requests Return System http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 16. Web Store Software 16 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Search suggest Related searches list Advanced search options Filter by price Filter by availability Filter by free shipping Shop by brand Shop by price Saved searches and views In-Store Search http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 17. Web Store Software 17 Store Management Products & Merchandising Product Variations In-store Merchandising Order & Checkout Inventory Management Images & Photos Tax Settings Payment & Shipping Marketing & Promotions Content Management Return System In Store Search Reporting Flexible customer groups Customer Account History Customer Wish list Customer Shopping Cart Customer Gift Registry Import customers from CSV file Top 20 customers Best selling products Sales tax report by date Orders by revenue Popular products Inventory report Customers by date Revenue per customer Search keywords with results Search keywords without results Best performing keywords Worst performing keywords Zero results keyword And many more… Reporting http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 18. 18 Web Hosting STEP 1 – What you need ? While planning to start a ecommerce storefront you need the following to get started. Like any other website you host your store front will needs : • Domain (A unique identifier for your store in the online world) • Email Ids (To communicate with your visitors thru an electronic medium) • Web space (This is where your store data resides) STEP 3 – Shared Vs Dedicated Hosting ? Well once you have decided over the technology all that is left is to choose between a shared hosting or dedicated hosting pack. A Shared Hosting as the name suggest will have multiple sites along with yours hosted on the same server. while A Dedicated Hosting will only cater to your website on one server, so you get dedicated resources. STEP 2 – What technology works for me ? When going in to decide on your web space you need to keep in mind what technology you are going to use PHP/MYSQL or ASP.net / MSSQL and on basis of the same you can either choose a Linux hosting or Windows based hosting plans. http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 19. 19 Web Hosting RECOMMENDATIONS So in case you think your are planning to launch a mega store with huge product range and planning to do an extensive sales, marketing and branding processes over the same we will recommend you a Dedicated Hosting Plan. While in case you think you are opening is a cute small shop for some custom or limited products and think you don’t want to spend too much on the hosting cost of the site then I will recommend you a Shared Hosting Plan. Note : Performance of your website depends a lot on the server hardware and resources, you may start small but as the traffic increases ( no of visitors ) we will recommend you to shift from a shared hosting plan to a dedicated one. http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 20. Payment Processor What you need to know ? Ok now you got your web store software and web hosting in place, you have added your inventory to your store too and it looks fabulous but how do I accept payments online ? Yes the right word is “Accept Payments Online” which empowers the complete ecommerce industry and there are various providers available in the market to choose from : Payment processors online charge a fixed setup fee, a per transaction TDR (per transaction cost for validating credit card transactions) and a yearly maintenance cost. All the transactions are done on a 128 bit secure SSL connection without your need to store customer credit card details on your server. 20http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 21. Shipping & Delivery 21 So a customer purchased products and order is placed against successful payments. How do I ship it ? There a various available shipping or logistic partners you can tie up with who can help you in delivery of your products to the buyer. To name a few we have : You can signup with them for an exclusive contract for shipping or use them on ad-hoc basis, all the providers gives you a free script or link to track your consignment according to a docket number but require a shipping contract to provide you access to api’s which gives a real time estimation of shipping price on basis of the location chosen. Besides, that you can setup your store for free shipping items or setup a flat shipping fee on the basis of your manual calculations in the system. Factors that affect shipping cost of a consignment are : • Size of shipment. • Origin and Destination distance. • Type of product and handling. http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 22. Promotion & Marketing 22 Create the BUZZZZZZZZZZ…. This is one of the most important part of your ecommerce business plan. How would an ecommerce store sustain if there are no sales.? You need to work out a solid online as well as offline sales plan to support and sustain you store. Various kind of promotion techniques you can work around to get noticed are : • Search Engine Optimization • Social Media Optimization • Newsletter Subscriptions • Blogging & Reviews • Link Exchange • Viral Promotion • Advertising • Affiliate Programs • Networking • Cross Selling http://www.retaxis.com Call us for a FREE Demo : 0120-4222758
  • 23. 23 we can HELP Feel free to contact us for your website requirements. We will be happy to help you to conceptualize, execute and deliver the project. You can contact : Manish Gupta Head Business Development info@retaxis.com 09971125511 Skype : cstechmk For more details about our products and services please visit http://www.retaxis.com Follow us on Call us for a FREE Demo : 0120-4222758