Moonshot Thinking
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Moonshot thinking aims for a 10x improvement over what currently exists, instead of a mere 10% gain. It address a huge problem, proposes a radical solution, and uses breakthrough technology to make it happen.
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Moonshot Thinking
- 1. MOONSHOT THINKING BRING RADICAL INNOVATIVE SOLUTIONS TO REALITY (Inspired by Google X)
- 2. REMEMBER THIS? © NORMAN HIOB
- 3. “WE CHOOSE TO GO TO THE MOON THIS DECADE! John F. Kennedy, 1962 © NORMAN HIOB
- 4. ADDRESS A HUGE PROBLEM © NORMAN HIOB
- 6. PROPOSE A RADICAL SOLUTION © NORMAN HIOB
- 8. * Technology that just might make that solution possible © NORMAN HIOB USE BREAKTHROUGH TECHNOLOGY *
- 10. © NORMAN HIOB DARE TO DO IT
- 11. © NORMAN HIOB
- 12. MOONSHOT THINKING Instead of a mere 10% gain, a moonshot aims for a 10x improvement over what currently exists. It address a huge problem, proposes a radical solution, and uses breakthrough technology to make it happen. HUGE PROBLEM BREAKTHROUGH TECHNOLOGY RADICAL SOLUTION © NORMAN HIOB
- 13. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has. Margaret Mead © NORMAN HIOB
- 15. TODAY, WE TEND TO FOCUS ON SMALL PROBLEMS © NORMAN HIOB
- 16. © NORMAN HIOB We wanted flying cars, instead we got 140 characters. “ Peter Thiel, PayPal
- 17. Sergey Brin, Google Solving big problems is easier than solving little problems. “ © NORMAN HIOB
- 18. SOME EXAMPLES BY Google X © NORMAN HIOB
- 19. PROJECT LOONA Provide internet access to rural and remote areas © NORMAN HIOB
- 20. PROJECT GLASS Display information in a smartphone-like hands-free format © NORMAN HIOB
- 21. PROJECT SELF- DRIVING CARS Navigate safely through streets with driverless cars © NORMAN HIOB
- 22. PROJECT WING Next generation of automated aircraft
- 23. PROJECT SMART LENSE Measure glucose levels in tears of people with diabetes © NORMAN HIOB
- 24. HOW TO APPLY MOONSHOT THINKING TO YOUR BUSINESS © NORMAN HIOB
- 25. HUGE PROBLEM Think of a huge problem you want to solve. It should be so big, it almost scares you. The bigger the better. So be open minded and don’t limit yourself. Advice: by asking “WHY” five times you will get to the core of any problem. © NORMAN HIOB HUGE PROBLEM RADICAL SOLUTION BREAKTHROUGH TECHNOLOGY
- 26. RADICAL SOLUTION The most common mistake people make is to aim for a mere 10% gain. Instead aim for a 10x improvement. Ask open questions (“HOW can we”) instead of closed quseations (“can we”). Also, collaborate! It is more likely for a solution to emerge from unrelated disciplines. © NORMAN HIOB RADICAL SOLUTION BREAKTHROUGH TECHNOLOGY HUGE PROBLEM
- 27. BREAKTHROUGH TECHLOLOGY To keep you up to date with the latest breakthroughs I recommend to read the MIT technology review and nature magazine (if you haven’t yet, sign up for their newsletter). Then ask yourself how you can use those breakthroughs to solve your chosen problem. © NORMAN HIOB BREAKTHROUGH TECHNOLOGY HUGE PROBLEM RADICAL SOLUTION
- 28. LET’S SUMMARIZE © NORMAN HIOB ü Think big ü Ask “Why” 5 times ü Aim for a 10x improvement ü Ask open questions ü Collaborate ü Read MIT technology review ü Read nature magazine
- 29. GET IN TOUCH! Norman Hiob Olivaer Platz 17 10707 Berlin normanhiob@me.com © NORMAN HIOB