1.
Strategic Positioning
applied to Real Estate
Ryan Cooper

2.
Sales volume has rapidly declined
(millions of dollars)
250
Gross Company Sales
200
Volume
150
100
50
0
2005 2006 2007 2008 (projected)
Paragon MLS, Accessed 9/08

3.
Step 1: Understanding
Fundamentals

4.
The race is on

5.
Competitive Convergence makes us indistinguishable

6.
Competitive Strategy is about being different

7.
Step 2: Preparing a
Strategy

8.
Product offerings based
on strengths

9.
Trade-Offs
are key to
Sustainability

10.
Detailed
Record-
Length of Maintaining
Keeping
Career in Personal
Industry Contact
Market- Timeliness
approach and
Familiarity Consistency
Problem Variety of
Solving Media