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Sharethroughā€™s
Lean Startup Journey
What is Sharethrough?
What is Sharethrough?




youtube   youtube        youtube
What is Sharethrough?
What is Sharethrough?
What is Sharethrough?
What is Sharethrough?
Revenue     What is Sharethrough?




 2008     2009    2010    2011      2012
What is Sharethrough?

                                               70


                                        52




                                                    Headcount
Revenue




                               28



               8       6
          3
 2008         2009    2010    2011      2012
Sharethroughā€™s Journey
Proof via MVPā€™s
           Startup Milestones




                                30   60   90           120   240   360
                                            Time in Days



* Dates and Milestones are Illustrative
Proof via MVPā€™s
           Startup Milestones




                                     Quick nā€™ Dirty
                                        MVPā€™s




                                30         60         90           120   240   360
                                                        Time in Days



* Dates and Milestones are Illustrative
Proof via MVPā€™s
           Startup Milestones




                                     Quick nā€™ Dirty
                                        MVPā€™s


                                                      Quick nā€™ Dirty
                                                       Customers
                                30         60         90           120   240   360
                                                        Time in Days



* Dates and Milestones are Illustrative
Proof via MVPā€™s
                                                             Close ļ¬rst round of fundraising!
           Startup Milestones




                                     Quick nā€™ Dirty
                                        MVPā€™s


                                                      Quick nā€™ Dirty
                                                       Customers
                                30         60         90           120      240        360
                                                        Time in Days



* Dates and Milestones are Illustrative
Proof via MVPā€™s
                                                             Close ļ¬rst round of fundraising!
           Startup Milestones




                                     Quick nā€™ Dirty
                                        MVPā€™s                            So, now what??


                                                      Quick nā€™ Dirty
                                                       Customers
                                30         60         90           120      240        360
                                                        Time in Days



* Dates and Milestones are Illustrative
Proof via MVPā€™s
                                                             Close ļ¬rst round of fundraising!
           Startup Milestones




                                     Quick nā€™ Dirty
                                        MVPā€™s                            TechCrunch Launch!


                                                      Quick nā€™ Dirty
                                                       Customers
                                30         60         90           120        240      360
                                                        Time in Days



* Dates and Milestones are Illustrative
Proof via MVPā€™s
                                                             Close ļ¬rst round of fundraising!
           Startup Milestones




                                     Quick nā€™ Dirty
                                        MVPā€™s                            TechCrunch Launch!


                                                      Quick nā€™ Dirty
                                                       Customers
                                30         60         90           120        240      360
                                                        Time in Days



* Dates and Milestones are Illustrative
Customer Discovery & Validation
           Startup Milestones




                                                   4     20   36   38   40
                                          Time in Months



* Dates and Milestones are Illustrative
Customer Discovery & Validation
           Startup Milestones




                                          You Ask For It,
                                           Weā€™ll Build It




                                                          4     20   36   38   40
                                                 Time in Months



* Dates and Milestones are Illustrative
Customer Discovery & Validation
           Startup Milestones




                                          You Ask For It,
                                           Weā€™ll Build It

                                                                       Identify
                                                                     Archetypes
                                                          4     20   36   38      40
                                                 Time in Months



* Dates and Milestones are Illustrative
Customer Discovery & Validation

                                                                     Hire VP of Sales
           Startup Milestones




                                          You Ask For It,
                                           Weā€™ll Build It

                                                                        Identify
                                                                      Archetypes
                                                          4     20     36    38    40
                                                 Time in Months



* Dates and Milestones are Illustrative
Customer Discovery & Validation

                                                                     Hire VP of Sales
           Startup Milestones




                                          You Ask For It,                      How Do We Build
                                           Weā€™ll Build It                        a Sales Org?

                                                                        Identify
                                                                      Archetypes
                                                          4     20     36    38    40
                                                 Time in Months



* Dates and Milestones are Illustrative
Focus on Product Market Fit
           Startup Milestones




                                                           40   48   52   59
                                          Time in Months



* Dates and Milestones are Illustrative
Focus on Product Market Fit
           Startup Milestones




                                             Repeatable Order
                                          & Delivery Mechanisms




                                                            40   48   52   59
                                           Time in Months



* Dates and Milestones are Illustrative
Focus on Product Market Fit
           Startup Milestones




                                             Repeatable Order
                                          & Delivery Mechanisms

                                                                            Uptime & Scale
                                                                           Primary Concerns
                                                            40   48   52   59
                                           Time in Months



* Dates and Milestones are Illustrative
Focus on Product Market Fit

                                                                   Operationalize
                                                                 Product & Business
           Startup Milestones




                                             Repeatable Order
                                          & Delivery Mechanisms

                                                                            Uptime & Scale
                                                                           Primary Concerns
                                                            40   48   52   59
                                           Time in Months



* Dates and Milestones are Illustrative
Sharethroughā€™s Journey
Startup Milestones
                             So Far




                              Time
Sharethroughā€™s Journey
                                        So Far
                                                       Customer             Focus on
                                Proof via MVPā€™s   Discover & Validation Product Market Fit
           Startup Milestones




                                                       Time




* FYI - This is an over-simpliļ¬cation of Lean
Lean Startup concepts help
codify the activities you do and
gives everyone you are working
with a shared language.
Thanks!
Robert Fan
@rfan
rob@sharethrough.com

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Sharethrough Lean Startup Journey

  • 2.
  • 9. Revenue What is Sharethrough? 2008 2009 2010 2011 2012
  • 10. What is Sharethrough? 70 52 Headcount Revenue 28 8 6 3 2008 2009 2010 2011 2012
  • 12. Proof via MVPā€™s Startup Milestones 30 60 90 120 240 360 Time in Days * Dates and Milestones are Illustrative
  • 13. Proof via MVPā€™s Startup Milestones Quick nā€™ Dirty MVPā€™s 30 60 90 120 240 360 Time in Days * Dates and Milestones are Illustrative
  • 14. Proof via MVPā€™s Startup Milestones Quick nā€™ Dirty MVPā€™s Quick nā€™ Dirty Customers 30 60 90 120 240 360 Time in Days * Dates and Milestones are Illustrative
  • 15. Proof via MVPā€™s Close ļ¬rst round of fundraising! Startup Milestones Quick nā€™ Dirty MVPā€™s Quick nā€™ Dirty Customers 30 60 90 120 240 360 Time in Days * Dates and Milestones are Illustrative
  • 16. Proof via MVPā€™s Close ļ¬rst round of fundraising! Startup Milestones Quick nā€™ Dirty MVPā€™s So, now what?? Quick nā€™ Dirty Customers 30 60 90 120 240 360 Time in Days * Dates and Milestones are Illustrative
  • 17. Proof via MVPā€™s Close ļ¬rst round of fundraising! Startup Milestones Quick nā€™ Dirty MVPā€™s TechCrunch Launch! Quick nā€™ Dirty Customers 30 60 90 120 240 360 Time in Days * Dates and Milestones are Illustrative
  • 18. Proof via MVPā€™s Close ļ¬rst round of fundraising! Startup Milestones Quick nā€™ Dirty MVPā€™s TechCrunch Launch! Quick nā€™ Dirty Customers 30 60 90 120 240 360 Time in Days * Dates and Milestones are Illustrative
  • 19. Customer Discovery & Validation Startup Milestones 4 20 36 38 40 Time in Months * Dates and Milestones are Illustrative
  • 20. Customer Discovery & Validation Startup Milestones You Ask For It, Weā€™ll Build It 4 20 36 38 40 Time in Months * Dates and Milestones are Illustrative
  • 21. Customer Discovery & Validation Startup Milestones You Ask For It, Weā€™ll Build It Identify Archetypes 4 20 36 38 40 Time in Months * Dates and Milestones are Illustrative
  • 22. Customer Discovery & Validation Hire VP of Sales Startup Milestones You Ask For It, Weā€™ll Build It Identify Archetypes 4 20 36 38 40 Time in Months * Dates and Milestones are Illustrative
  • 23. Customer Discovery & Validation Hire VP of Sales Startup Milestones You Ask For It, How Do We Build Weā€™ll Build It a Sales Org? Identify Archetypes 4 20 36 38 40 Time in Months * Dates and Milestones are Illustrative
  • 24. Focus on Product Market Fit Startup Milestones 40 48 52 59 Time in Months * Dates and Milestones are Illustrative
  • 25. Focus on Product Market Fit Startup Milestones Repeatable Order & Delivery Mechanisms 40 48 52 59 Time in Months * Dates and Milestones are Illustrative
  • 26. Focus on Product Market Fit Startup Milestones Repeatable Order & Delivery Mechanisms Uptime & Scale Primary Concerns 40 48 52 59 Time in Months * Dates and Milestones are Illustrative
  • 27. Focus on Product Market Fit Operationalize Product & Business Startup Milestones Repeatable Order & Delivery Mechanisms Uptime & Scale Primary Concerns 40 48 52 59 Time in Months * Dates and Milestones are Illustrative
  • 29. Sharethroughā€™s Journey So Far Customer Focus on Proof via MVPā€™s Discover & Validation Product Market Fit Startup Milestones Time * FYI - This is an over-simpliļ¬cation of Lean
  • 30. Lean Startup concepts help codify the activities you do and gives everyone you are working with a shared language.