Assignment 10 group coursework presentation of research part 2.5
1. Revolutionised how we communicate
• Without the internet we have…
- Fax machines
- Telephones
- Letters in the post
- Telegrams
2. Why has it become more popular?
Is It Addictive?
• An estimated 5 to 10 per cent of internet users are thought to be addicted –
meaning they are unable to control their use.
• The majority are games players who become so absorbed in the activity they go
without food or drink for long periods and their education, work and
relationships suffer.
• Perhaps the internet is so popular because it is almost a form of escape from
reality for people.
• It opens the door to a different world where people can search and access
absolutely anything. http://www.independent.co.uk/news/science/addicted-scientists-show-how-
internet-dependency-alters-the-human-brain-6288344.html
3. Why has it become more popular?
Case Study
• Chris Staniforth, 20, died of a blood clot after spending up to 12 hours at a time
playing on his Xbox.
• Despite having no history of ill health, he developed deep vein thrombosis –
commonly associated with long-haul flight passengers.
• Mr Staniforth, from Sheffield, had been offered a place to study game design at
the University of Leicester.
• But he collapsed while telling a friend he'd been having pains in his chest.
6. How and why it came about
What Is It For?
• An important part of Web 2.0 is the Social web, which is a fundamental shift in the way
people communicate.
• The social web consists of a number of online tools and platforms where people share
their perspectives, opinions, thoughts and experiences.
• Web 2.0 applications tend to interact much more with the end user.
• We are no longer satisfied with just watching or listening to media products but actually
want to voice our own opinion.
• This not only benefits the consumer, but also the producer as they are able to learn from
the comments made by the viewers and therefore improve their products.
http://en.wikipedia.org/wiki/Web_2.0
7. How and why it came about
What Is It For?
• Mainstream media usage of Web 2.0 is increasing.
• Links to popular new web sites and services, is critical to achieving the threshold for mass
adoption of those services.
• Web 2.0 offers financial institutions opportunities to engage with customers.
• Networks such as Twitter, Yelp and Facebook are now becoming common elements of
multichannel and customer loyalty strategies, and banks are beginning to use these sites
proactively to spread their messages.
• In a recent article for Ban Technology News, Shane Kite describes how Citigroup's Global
Transaction Services unit monitors social media outlets to address customer issues and
improve products.
• Furthermore, the financial services industry uses Twitter to release "breaking news" and
upcoming events, and YouTube to disseminate videos that feature executives speaking
about market news. http://en.wikipedia.org/wiki/Web_2.0
8. How and why it came about
What Is It For?
• Small businesses have become more competitive by using Web 2.0 marketing
strategies to compete with larger companies.
• As new businesses grow and develop, new technology is used to decrease the
gap between businesses and customers.
• Social networks have become more intuitive and user friendly to provide
information that is easily reached by the end user.
• For example, companies use Twitter to offer customers coupons and discounts
for products and services.
http://en.wikipedia.org/wiki/Web_2.0
9. Role of the audience
Case Study – ‘Life In A Day’
• The film was produced by Scott Free Productions and YouTube.
• Users sent in videos supposed to be recorded on July 24, 2010, and then Ridley
Scott produced the film and edited the videos into a film with director Kevin
Macdonald and film editor Joe Walker, consisting of footage from some of the
contributors.
• The film is 94 minutes 53 seconds long and includes scenes selected from 4,500 hours of
footage in 80,000 submissions from 192 nations.
• The film is a perfect example of and audience becoming part of the product and audience
participation.
10. Passive or active
Are We Given A Voice?
• The end user is not only a user of the application but also a participant by:
- Podcasting
- Blogging
- Tagging
- Curating with RSS
- Social bookmarking
- Social networking
- Web content voting
• We have finally been given a voice as our opinion has become a vital party of the
production process of a media product.
• We can share our opinions with others via sites like YouTube, thus making us more active
in Media products.
11. Helpful in education
Interactive Lessons
• Web 2.0 technologies provide teachers with new ways to engage students, and even
allow student participation on a global level.
• For example, teacher Laura Rochette implemented the use of blogs in her American
History class and noted that in addition to an overall improvement in quality.
• The use of the blogs as an assignment demonstrated synthesis level activity from her
students.
• In her experience, asking students to conduct their learning in the digital world meant
asking students "to write, upload images, and articulate the relationship between these
images and the broader concepts of the course, [in turn] demonstrating that they can be
thoughtful about the world around them.”
• ‘Blogger’ is an essential website for Media Studies as it allows students to organise their
work better and gain skills in ICT. http://en.wikipedia.org/wiki/Web_2.0
12. Revolutionised our involvement in
media
Role Of The Consumer
• For marketers, Web 2.0 offers an opportunity to engage consumers.
• A growing number of marketers are using Web 2.0 tools to collaborate with
consumers on product development, service enhancement and promotion.
• Companies can use Web 2.0 tools to improve collaboration with both its
business partners and consumers.
• Consumers are now part of the development process of a product, thus
handing over a small but significant sense of power.
15. Why is it so popular?
Desire For Fame?
• Perhaps social networking sites are simply a way for people to fuel their need for a sense
of fame or attention.
• However it is also a way for people to almost keep track of others.
• From photos to statuses, we have a great amount of access to other people’s
information.
• People post things for a reason.
• Why is it that we are so interested in other people's lives, and want that same interest in
return?
• Its no longer just famous people who are tracked by others.
16. Progressed into television
Audience Participation!
• In the media industry almost everything we watch and listen to is manipulated and
altered by someone ells.
• However thanks to networking and social media, viewers are now able to participate in a
small yet effective way.
• As networking progresses into television, a sense of power id handed over to the
audience.
E.g.
• People can now vote via social networking sites such as ‘Twitter’ or ‘Facebook’ for the
contestant they wish to stay on shows like The X Factor, Big Brother and I'm A Celebrity
Get Me Out Of Here
17. The dangers of networking
Cyber Bullying
• Cyber bullying is the use of technology to harass, threaten, embarrass, or target another
person.
• By definition, it occurs among young people.
• When an adult is involved, it may meet the definition of cyber-harassment or cyber-
stalking, a crime that can have legal consequences and involve jail time.
• A 2006 poll from the national organization Fight Crime: Invest in Kids found that 1 in 3
teens and 1 in 6 preteens have been the victims of cyber bullying.
• As more and more youths have access to computers and cell phones, the incidence of
cyber bullying is likely to rise.
http://kidshealth.org/parent/positive/talk/cyberbullying.html
18. The dangers of networking
Cyber Bullying – Case Study
• Amanda Todd, was found hanged in her home in Canada, last Wednesday, one
month before her 16th birthday.
• When she was 12-years-old, she had been persuaded to expose her breast to a
man online. She was then relentlessly harassed by the man, who sent Amanda's
video and photos to teachers, parents and classmates.
• She was bullied by her classmates leading to anxiety, depression and drug and
alcohol abuse.
• She changed school to escape, but she was pursued by the man.
• Weeks before her suicide, she posted a video on YouTube entitled "My Story:
Struggling, bullying, suicide and self harm", expressing her experience using
http://www.telegraph.co.uk/news/worldnews/northameric
a/usa/9612030/Amanda-Todd-case-highlights-issue-of-
flash cards. online-bullying.html
19. Fuels mass hysteria?
The London Riots!
• During the summer of 2011 riots broke out in London.
• These riots consisted of looting, breaking into buildings and even burning them down.
• The riots were publicized not only in the media but also all over social networking sites
such as ‘Twitter’ and ‘Facebook’.
• This cause even further mass hysteria as people rapidly spread the word about the riots.
• Many looters even organised with others to go out and start stealing over such sites.
• Those who stole during the riots even posted photos on ‘Facebook’ and ‘Twitter’ of what
they had taken.
• However this also made it easier to catch the culprits.
20. The positives of networking!
We Can Extend Our Social Life
• It has never been easier to make friends than it is right now, mainly thanks to social
networking sites.
• Just a few decades ago it was pretty tough to connect with people, unless you were the
overly outgoing type able to make conversation with anyone at a party.
• The rise of mobile phones helped change this, connecting people in a new way, but then
social networks sprang up and the whole idea of friendship changed once more and for
ever.
• It’s entirely possible to have hundreds of friends on Facebook.
• They may not be friends you know on a personal level and spend time with in the real
world on a weekly basis. But they’re friends nevertheless.
• With that said it is important to maintain a social life outside the world of the internet
also. http://www.makeuseof.com/tag/positive-impact-social-networking-sites-society-opinion/
21. Revolution in communication?
Mild Form Of Stalking?
• Many people nowadays spend hours online just going through other people’s profiles and photos.
• On ‘Twitter’ you can actually ‘follow’ people and therefore be notified of every post they make.
• Similarly on ‘Facebook’ you can now be sent and actual notification whenever a friend posts something.
• These notifications can even be sent to your phone.
• It is quite literally keeping track anyone you want.
• Has networking turned into stalking?
• Why are we so interested in others to the point where we get a message alert on our phones of
whenever they post something?
24. Audience Feedback
I
He Said… 16
• Its interesting because social media is quickly Male
increasing and ultimately affecting our society as
Working
everyone is somehow linked with social media.
Business, Dance,
Football
• It appeals to him because his generation‘s
engagement with media is ultimately what keeps it
so popular and allows it to build further.
• Would want to learn the business within social
media and if it one way could be even bigger than
real news.
• Within this topic there is a debate over when is too
much to much? And if the sites reform our views, so
someway it is not really are own opinion.
• I think you would have a lot of people In their 20’s
and 30’s watching a documentary on this topic.
25. Audience interview
• Name: Zoe Lonergen
• Age: 17
• Gender: Female
• Ethnicity: White - British
• Interests: Sociology, Music, Reading, Politics
Summary Of Feedback
• She associated social media with different forms of technology. E.g. iPads
• She was interested in the topic because Social media is something that affects her and
everyone around her.
• She was interested in the pros and cons of social media.
• She suggested that we interview people who come up with new ideas for different
gadgets or technology.
• She had no concerns about the topic.
26. Audience Research
She said..
• It will be interesting to interview representatives from social media
sites or people who use social media in their job.
• Adults would watch this as they have experienced 2 generations;
one with technology and one without technology
27. Audience Feedback
I
She Said… 17
• Social media is helpful and useful as it applies to Female
everyday life Working
Fashion, reading
• It appeals to a mass audience
• She feels our present topic needs to be addressed in
society
• Interested in find out how keeps us connected
through Facebook and Twitter
• And the progression of social media over the years
• Believes it makes society anti-social
28. Purpose and Style
J
• What's the purpose of the documentary ?
• To bring to the audiences attention the gravity of
social media on our lives and society
• Also how web 2.0 has opened the door to our
worldwide interaction and how its turned us into
producer and not us just being consumers
• It would cover its pitfalls through hacking, to the
question if we really have personal identities any
more or just part of the system
29. Purpose and Style
J
• What would people learn about this topic from
your documentary?
• How far social media has brought us in terms of
communication and our personal lives
• If we should go with the flow of things (rapid growth
of social media) or slow it down i.e. Popularity of
online dating saves people from going out and
socialising
• The door is opens for hackers and how easy it is
• The amazing speed at which we can share news i.e.
Japan nuclear reaction were the social world knew
before the own country knew of the even
30. Purpose and Style
J
• What would people learn about this topic from
your documentary?
• What the governments opinion on
social media and weather they
accept it or fear it
• How we have social media on the
move and if it feeds our obsession or
just harmless time to spend
31. Purpose and Style
J
• What style of documentary is it?
• There are 6 types of modes to Bill Nichol’s Theory
1. Poetic Mode: More towards subjectivism, leaves
things to be interpreted, for an artistic feel.
2. Expository Mode: Unlike poetic moves more for a
story telling stance, through informing in order to
persuade
3. Observation Mode: Simply just observing in order
to allow audiences to shape their own opinion on
the issue, people/person
4. Reflexive Mode:
5. Per formative Mode: Its participatory though
having a presenter or just having a person going
along
32. Purpose and Style
J
• What style of documentary is it?
• According to Bill Nichols theory our documentary is
Expository
• We believe It’s more informative as we are just trying to
feed our audience with information
• In the attempt for them to form their own opinions
about social media
33. Audience
K
Early 30’s
Secondary
Audience
Whole
Target audience
Audience is late
teens to
40s years
Late teens
and early
20’s
35. Audience
K
Our audience is MASS because…
• Social media is ultimately what shapes and
influences our society today. Also because there has
always been a recurrent of the debate weather
media will take over societies future, and the
frightening effect it may have.
• Almost everyone in contemporary UK is connected
in some form with a part of social media so our
documentary would relate to the vast majority of
the populations, further because our topic is varied
in interests across the media platform, we cater to a
lot of interests.
36. Audience
K
It is important that people learn about this topic
because…
• It is becoming such a huge part of contemporary
UK, and if not, has already.
• Without knowledge in how everyone's engagement
with media is developing industries – the public
would be blinded of how it dramatically reshapes
norms, values and attitudes throughout their whole
life.
• To show the individual the extent of their usage in
social media as it could possibly be either negative
or positive without realising, which very possibly
everyone in Britain does.
37. Audience
K
Our connect purpose to the audience is…
• The fact that social media is such a broad topic
that the interests of so many different people
can be compared and contrasted throughout.
• Also because its becoming a huge important
part of society as it is being used public sectors
such as education emphasising the newly
great importance and need to be
knowledgeable within our topic.
38. Audience
K
The style of our documentary is…
• Informative because…
We present both sides of the debate in our topic, we
don’t necessarily enforce our personal bias views.
• Participatory because…
Our presenter will participate in interviews and
certain events taken place in our documentary to
make the documentary seem more natural and
comfortable
40. Channel and Time
M
What channel would it be put on and why?
Channel 4 because..
• most of their documentaries target 17-34 year
old females
• documentaries revolving media and technology
• their documentaries have peaked to up to 8
million viewers
eg. Cutting Edge received 7.4 million
41. Channel and Time
M
What time would it be on and why?
9pm because..
•audience have finished studying/work, children are
sleeping etc, so they are available to watch it
•there’s nothing explicit so the time doesn’t have to
be pushed further back
