The document provides an overview of search marketing and how it can help drive sales online. It discusses how search has become the primary way customers find products and how businesses must adapt to succeed through search marketing. Key points include search marketing accounting for most online customers, its rapid growth, importance of data tracking and language, and how paid and organic search strategies work together.

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2. The Shopping.com Solution Helping consumers everywhere use the power of information to find, compare and buy anything! A Better Way to Shop A Better Way to Sell

3. The Next Hour: Q & A 3 1 Why Search is the future of niche marketing 2 Everything you need to know to succeed in search marketing

4. The Next Hour: Q & A 3 2 Everything you need to know to succeed in search marketing

5. What is Search Marketing? “ Lookingforness”

6. What is Search Marketing? Kids drum sets $ $ $0

8. Social Media & Blogs Don’t

9. 88% Average Annual Growth (!)

10. Growth Will Continue

11. Unprecedented drop in acquisition cost Enabling new kinds of business…

12. What does this all mean? Kill Be Killed or

13. The Battle For Customers

14. The Next Hour: Q & A 3 2 Everything you need to know to succeed in search marketing

15. The Next Hour: Q & A 3

16. Search Marketing In Two Words: Data Language

17. What Data Must You Track? What is a click worth?

20. Search Is About Language Yo Baby Hello What’s Up? How’s It Going?

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24. Keyword distribution Keyword Percentile 1 100 Percentage of Total Queries 1 16 Cumulative Percentage 100 1 50 / 20 16 / 1 80 / 60

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32. Just The First Inning

33. The Next Hour: Q & A 3

34. The Next Hour: Q & A 3