Organizations today need to be more responsive. People are more connected than ever before. The world has become a giant network, with people sharing, learning, and making decisions on the go at every second. What if you, and every person in your company could work together, like a network? What might that look like and how might social enterprise technology play a role?
While many organizations understand the benefits social technology can provide it’s often not as clear how we can go about implementing these technologies in a way that complements our organizations investments in powerful collaborative technologies like SharePoint. SharePoint is used as an enterprise collaboration platform in almost every organization, yet many organizations are still in the process of deciding why and when they should implement some of the new social capabilities or how best to leverage Social technologies like Yammer with their current investments.
Join Richard Harbridge as he shares Microsoft’s vision for Enterprise Social and the future of work. Richard will explain how and where customers are investing in social, what is changing and important to understand, and what technology investments have been made and are being made by Microsoft to help customers connect and work in a cloud first and mobile first world.
6. Flexible work is prevalent – rethink your definition of a mobile worker.
USERS WORK
ANYTIME…
7. USERS WORK
ON ANY
DEVICE…
By 2015 at least 60% of information workers will interact with content
applications via a mobile device - Gartner
8. USERS WORK
WITH MORE
PEOPLE…
We work with more people on a day-to-day basis today than ever before.
60% of employees report working with 10
or more people on a day-to-day basis.
Half of these employees
work with more than 20.
9. USERS WORK INSIDE
& OUTSIDE OF THE
ORGANIZATION…
We also work with contractors, customers or partners more…
15. Social software in the workplace presented in Gartner’s Magic Quadrant…
MICROSOFT IS THE
LEADING VENDOR…
16. Provides a social newsfeed for teams, and a quick and easy
platform for creating internal and external communities
Unlocks info silos from email and team sites, democratizes communications
CRITICAL PART OF
MICROSOFT’S
SOCIAL STRATEGY…
17. SharePoint on-premises and Yammer
• Service Pack 1 & Yammer app for SharePoint 2013 on-prem
• Committed to another SP on-premises release
• Hybrid continued improvements
Legacy SharePoint Social
• No plan to adding net-new social features
• Existing SP social capabilities will be maintained - for now
• No investment in SP communities
Go Yammer!
• Faster adoption
• Rapid innovation
• Connect everyone
Office 365 with Yammer
• Home of innovations for Enterprise Social
YAMMER OR SHAREPOINT SOCIAL?
Enterprise Social: Should I Use Yammer? When Should I Use SharePoint?
18. DOWNLOAD THE WHEN
TO USE WHAT IN OFFICE
365 ENTERPRISE USER
GUIDANCE WHITEPAPER!
It goes into much greater depth and can be found at WhenToUseWhat.com
19. Let’s take a look back at the end of last year…
Mobile-first scenarios
ENTERPRISE SOCIAL
MOBILE STRATEGY…
20. Inline-message
translation – just tap
“translate”
Thread instantly
translated to
phone’s language
Reduce silos and
ease collaboration
across geographies
UI localized to 23+ languages and instant in-line message translation
in Android and iOS
GLOBAL RELEVANCE
& SCALE…
21. 28 languages available on the Yammer web client and Success Center
25 languages available on mobile apps1 and email notifications
GLOBAL RELEVANCE
& SCALE…
23. Collaborate effectively on customer leads with Line-of-Business app
integration including Dynamics CRM and Salesforce
YAMMER INTEGRATION
WITH CRM…
24. @RHARBRIDGE
Out Of The Box (OOTB)
• Yammer Embed
• Inline Social / Doc Conversations
Solution Enhancements
• Follow, Like & Share Buttons {Minor Code}
• Provisioning Support, Simple Reports, Function Wrapping, etc.
Custom Enhancements
• REST APIs (Throttles), SDKs, Data Availability, Reporting, etc.
• Example Group Management, etc.
WHAT CAN I DO TODAY
FOR INTEGRATION?
Starting from OOTB to custom enhancements…
REST APIs aren’t complete. Things like Group management
25. @RHARBRIDGE
Out Of The Box (OOTB)
• Yammer Embed
• Inline Social / Doc Conversations
Solution Enhancements
• Follow, Like & Share Buttons {Minor Code}
• Provisioning Support, Simple Reports, Function Wrapping, etc.
Custom Enhancements
• REST APIs (Throttles), SDKs, Data Availability, Reporting, etc.
• Example Group Management, etc.
WHAT CAN I DO TODAY
FOR INTEGRATION?
Starting from OOTB to custom enhancements…
REST APIs aren’t complete. Things like Group management
27. @RHARBRIDGE
Enables you to participate in social conversations from the tools of your choice.
INLINE SOCIAL &
DOCUMENT
CONVERSATIONS…
28. @RHARBRIDGE
Out Of The Box (OOTB)
• Yammer Embed
• Inline Social / Doc Conversations
Solution Enhancements
• Follow, Like & Share Buttons {Minor Code}
• Provisioning Support, Simple Reports, Function Wrapping, etc.
Custom Enhancements
• REST APIs (Throttles), SDKs, Data Availability, Reporting, etc.
• Example Group Management, etc.
WHAT CAN I DO TODAY
FOR INTEGRATION?
Starting from OOTB to custom enhancements…
REST APIs aren’t complete. Things like Group management
31. @RHARBRIDGE
Office 365 Admin Reporting
Data Export
Advanced Data
Export
Data Export & REST
API
Tosilog
(Power BI)
Third Party (tyGraph,
Tryane, etc)
REPORTING COMPLEXITY?
Often getting people to use more of the technology is just as important.
32. @RHARBRIDGE
Out Of The Box (OOTB)
• Yammer Embed
• Inline Social / Doc Conversations
Solution Enhancements
• Follow, Like & Share Buttons {Minor Code}
• Provisioning Support, Simple Reports, Function Wrapping, etc.
Custom Enhancements
• REST APIs (Throttles), SDKs, Data Availability, Reporting, etc.
• Example Group Management, etc.
WHAT CAN I DO TODAY
FOR INTEGRATION?
Starting from OOTB to custom enhancements…
REST APIs aren’t complete. Things like Group management
33. Groups today… WHAT OTHER
SOCIAL OPTIONS
EXIST?
Discussion Boards, Community Sites, O365 Groups, & More!
34. @RHARBRIDGE
WHAT CAN I DO
TOMORROW FOR
INTEGRATION?
Groups will be integrated with Yammer – discussion image above…
35. @RHARBRIDGE
WHAT CAN I DO
TOMORROW FOR
INTEGRATION?
Skype for Business & Yammer Integration Coming Soon! (In Preview)
36. @RHARBRIDGE
Delve now incorporates links shared in Yammer so you can discover even
more from across Office 365.
DELVE DISCOVERY
WITH YAMMER
INTEGRATION…
37. @RHARBRIDGE
Today Tomorrow The future
People
Groups
Network
Connected experiences
across Office 365, Microsoft
products and beyondYammer Groups
Enterprise Graph
Office Graph and Delve*
Dynamics CRM Integration
O365 Groups
O365 Identity in Yammer
Document Conversations
Flexternal
Android/iOS/WP Apps Mobile innovations
Office Online in Yammer
O365 Groups*
Office Graph and Delve
ROADMAP (2014)
Connected experiences are the current focus.
41. Define Your Vision
Identify
Business
Outcomes
Plan to Work Social
Evaluate, Adapt,
& Iterate
THE SOCIAL
JOURNEY…
“Social Enterprise is implemented 80% through organization culture and
20% through technology.” - Gartner, September 2012
43. @RHARBRIDGE
THE POWER OF A
VERIFIED GROUP…
Verified Groups have scorecards that they are mapped and graded on. Official.
Not just to differentiate.
To improve clarity of
purpose, leader
engagement, community
management, diversity of
participation and business
value realization.
44. @RHARBRIDGE
LEGITIMATE REASONS
FOR CONCERNS…
There are some legitimate concerns around social, but they can be mitigated.
Concern Mitigating Solution
Corporate Embarrassment
The most common reason for corporate embarrassment is lack of training on management and executive teams
(or their supporting staff). It’s important for the leader who creates a blog for example to also impose ‘approval’
on blog comments. These simple measures must not only be put into effect but they also must be understood
and the users must understand how to use these features effectively.
Loss Of Intellectual Property & Trade Secrets
This is often dealt with by appending or amending existing intellectual property policies within employee manuals
or employee agreements. The Intranet or any social technology should not be exempt from acceptable
technology use practices and ethical/respectful employee behavior.
Another Potential Distraction
It is important for management to support the platform but also to clearly explain why/when it should be used.
Setting the expectation that this is a work technology (like email, or their web browser) is often the only effort
necessary. To help make employee use more effective it can be extremely useful to provide training, guidance, and
examples for how to use the technology in a work setting. Often using stories to illustrate this can go a long way
(especially if they are based on the corporate culture, a real use of the tool, and particular to the business).
Another Entry Point for Viruses/Other Attacks
This is immediately mitigated by deploying or implementing an enterprise ready social technology. Many have
constraints imposed to stop people from adding script as an example to status updates, discussion boards, tags,
or embedded within other social content.
Employee Harassment
This is often dealt with by appending or amending existing sexual harassment policies within employee manuals
or employee agreements. The Intranet or any social technology should not be exempt from acceptable
technology use practices and ethical/respectful employee behavior.
49. Customer testimonials sharing success
stories with Enterprise Social
Tailored guidance for line-of-business
leads: Executives, HR, IT, Sales,
Marketing, Customer Support
Educational content on the business
value and benefits of Enterprise Social
ENTERPRISE SOCIAL
RESOURCE CENTER…
Learn how social can help your business. www.enterprisesocial.com
50. Thank You!
Organizers, SponsorsandYouformakingthispossible.
100+SharepointPresentationsAt.. Slideshare.Net/RHarbridge
WhitepaperOn365.. WhenToUseWhat.com
SignUpForYammerAt.. About.Yammer.Com
Office365SuccessCenter.. Success.Office.Com
Message Me On LinkedIn or Email Richard@2toLead.com
My twitter handle is @RHarbridge, blog is http://RHarbridge.com, and I work at
SPEAKER | AUTHOR | SUPER FRIENDLY
52. Sites, Blogs & Twitter
Enterprise Social Customer Success - Yammer Success Center EnterpriseSocial.com The Responsive Org
Admin & IT - Developers - Yammer App Directory - Office Store - Yammer Ignite
Blogs Yammer Office 365 Twitter @Yammer @Office365
Research/Whitepaper
Gartner: Magic Quadrant for Social Software in the Workplace Evolution of the networked enterprise: McKinsey Global Survey
results Yammer’s 2013 Business Value Survey Results The Rise Of Enterprise Social Networks
Press
How Red Robin Transformed Its Business With Yammer How Teach for America gets the most out of Yammer on a shoestring
budget HK firm creates idea melting pot for 4,000 employees LexisNexis found that employees who use Yammer are way
happier Switching to Yammer let this company slash helpdesk calls and save $1.5 million a year How Microsoft got its own
employees to use Yammer
Videos
Move Faster Together
Transform the Way You Work with Yammer
#WorkLikeANetwork
54. #SPTechCon @RHarbridge
When Emailing to Yammer…
End your message with - - to
prevent your signature from
posting to Yammer
[ ]Yammer Tip: set the – to be white so that
it won’t show up in your normal signature
55. #SPTechCon @RHarbridge
Create Outlook Contacts for Yammer Groups
From Outlook, it is possible to:
• Start a new Post in Yammer
• Reply to a thread (conversation) when you
receive an email notification
• Mention someone & Tag in your
Post/Reply
First, find the Yammer email address:
1. Navigate to the relevant Yammer group
2. Click Post to this group by email
3. An email window opens with the Yammer
group email name in the To: line. Leave the
email window with the address open for now
4. Open Outlook.
Continues on next
slide…
56. #SPTechCon @RHarbridge
Create Outlook Contacts for Yammer Groups
5. With Outlook open, Click on People (bottom left)
and New Contact (in menu)
6. Click on Full Name button (do not type directly in
the box). The Check Full Name dialog box opens.
7. Type the name of your Yammer group in the First
box and click OK
• Best practice: start every contact with Yammer
• Best practice: include “public” or “private” in the name to
avoid confusion
8. The contact will auto fill in Full Name and File As.
Copy and paste the contact name into Display as
9. Go back to Yammer and copy the email address
(from the window you left open in Step #3) and
paste in the E-mail box.
10. Save & Close the new Contact.
11. Return to your Yammer home page.
57. #SPTechCon @RHarbridge
Post & Reply from Outlook
To create a new Yammer post from Outlook:
1. Open Outlook
2. Create a new mail message
3. Select/enter the name of the Yammer Group
email address
4. Type your Yammer post in email
a. Email address = Yammer Group where
posted
b. Subject = Title of Yammer Post
c. Message Body = Yammer Message
d. @alias = Yammer Mention
e. #xxx = Yammer Tag
5. Add two dashes (--) at the top to trim your
signature from your Yammer posts
58. #SPTechCon @RHarbridge
Email bridging strategies
For those that have a hard time
switching from Outlook…
Publish the “new alias” as
your+group+microsoft.com@yammer.com
Suggest they subscribe to the
“new alias” on the group’s page
(found at bottom of right column)
Send them an Outlook contact
for the address
59. #SPTechCon @RHarbridge
Email bridging strategies
When sending key messages to an old DL, use “Direct Replies To”
to send replies to the Yammer group address
62. Some scenarios – end user
Find a Person/
Expert
Post and discuss a
topic and/or
content
Manage a meeting
or event
Ask/ answer a
question
Make an
announcement
Find a Document
Send/exchange
information/
documents
Produce/manage
content
Tag content
Poll/survey a group
of people?
Rate or otherwise
infer sentiment (e.g.
“Like”)
Establish relationships
with people,
information and sites
Form serendipitous
connections via affinity-
based relationships
View activities across
team, community, or
network
Post/view/comment
on content and
media
View profile,
manage profile
64. #SPTechCon @RHarbridge
Map To Business Objectives
Support
Acquisitions
Provide
Positive
Work Culture
Highlight
Exceptional
People
Have Highly
Effective
Decision
Making
Supporting
Community
Customer
Transparent
Support
Leadership
Personally
Engaging w/
Customers
Internal Social
Collaboration
User Profiles
Personal
MySites
Internal Social
Networking
Communities Of
Interest
Communities Of
Practice
External Social
Authoring
Social CRM
Direct Relationship Indirect Relationship
66. #SPTechCon @RHarbridge
Unique Cloud Challenges – Fixed in 2016…
If you have SharePoint 2013 On Prem and a Office 365 SharePoint Online Instance…
How do you plan the social
user experience?
Example: Following an o365 document doesn’t
add it to your onPrem social feed, it would add it
to the o365 data… Difficult hybrid scenario.
68. #SPTechCon @RHarbridge
Samples of What to Measure
– Number of completed user profiles
– Number of connections per user
– Cross posting of blogs, subscriptions to RSS and other feeds
– Average number of participants with Wikis (also look at
distribution – Wikis with most participants vs. universe of
wikis)
– Effective use on major projects
– Reduction in e-mail (generally, on specific topics, corporate
noise)
– Range of adoption (departments, topics)
– Does a new policy or idea get adopted easier?
– Search metrics: fewer similar queries=right information faster
69. #SPTechCon @RHarbridge
Understand Your Maturity
Microsoft: Enterprise Social Collaboraiton Progression Model -
http://www.microsoft.com/enterprise/it-trends/social-
enterprise/articles/Enterprise-Social-Collaboration-Progression-
Model.aspx#fbid=I1J-B4XG2DS
74. MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
EngagementLevers
People
People are
recognized as
enablers
Process
Exploration of
enabling business
process via social
channels
Technology
An understanding of
existing tools and
where they fit.
75. MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
EngagementLevers
People
Siloed efforts
transform to
open
exchanges.
Process
Collaboration
partially
integrated into
business
processes
Technology
Integrated
across LOB
apps.
76. MATURITY
BUSNESSVALUE/BENEFIT
High
Low
BASIC FOUNDATIONAL OPTIMIZE TRANSFORM
Technology
Process
People
Employee
Customer
EngagementLevers
People
Customer obsessed
culture
Process
Rapid responses to
requests and inquiries
Technology
Cohesive, engaging
user experiences
There are lots of companies and employees that think that flexible working is already here. And in some cases this is true. In many cases, however, all people hear is “working from home”. While this is obviously a key component of what flexible working offers, this simplistic understanding actually misses the point and belittles the true potential of an authentically flexible approach.
At its core, genuine flexible working just means being thoughtful about the tasks you have to achieve each day and choosing the most appropriate location from which to accomplish them. This is where the transformation happens, where work no longer is defined by a specific location, but instead is simply an activity, something you do.
Flexible working is about being able to be effective regardless of your location; whether that’s at home, in the airport, on the train, in a café, or at a specially designed drop-in office. It’s also about being effective because of your location. It is about being liberated by the cloud services and devices now available, not being constrained by it. You might need to be closer to customers; or you might need space for deep thinking. Flexible working lets you accomplish either with minimal fuss. It is most definitely not an employee perk or HR arrangement made for individuals based on their personal preferences or situation.
Organisations that adopt this strategic approach to flexible working will stand a greater chance of success not just because they have changed their culture and objectives to ones that unlock and reward the natural entrepreneurialism of their employees. They will also have addressed the key issue of trust. By focusing on the outcome for the organisation rather than the individual the entire trust dynamic changes, liberating employees and their creativity.
Our world is rapidly changing – History is the best teacher, so let’s start with this striking picture. This is the convocation of Pope Francis in 2013.
[CLICK SLIDE]
Here is what Pope Benedict experienced in 2005
No iPads, smartphones w/42 megapixel cameras, or HD videos.
[CLICK SLIDE] There is only one cell phone being used to capture the moment – and it doesn’t look modern to us anymore.
Sixty percent of employees report working with 10 or more people on a day-to-day basis (and one-half of these employees report needing to work with more than 20).
The Corporate Executive Board, “Breakthrough Performance in the New Work Environment,” http://www.executiveboard.com/exbd-resources/pdf/executive-guidance/eg2013-annual-final.pdf
Coming
Yammer integration
IT controls and policies
External guests
Outlook vNext desktop support
Hybrid support
Yammer feed for Groups: to enable the more free-flowing collaboration that happens at the start of projects.
IT controls and policies: Today, eDiscovery is supported on the Group inbox and document library. Both can be added to an eDiscovery search (individually) and the results put on legal hold. We’re evaluating other things like DLP, archiving, etc
External guests
Outlook desktop: The most immersive groups experience is in OWA in O365. Today, email desktop client users experience groups via subscriptions, which delivers Group conversations to their personal inbox enabling them to participate from there as they do a DL. We’re looking to bring more of that immersive experience to the next version of Outlook client
Hybrid support: Similarly, on-premises users are auto-subscribed, so Group conversations will be delivered to them in their on-premises email account, enabling them to participate from their personal inbox. We’re also looking to bring more of that immersive experience to on-prem.
Verified Group Program! – Ernst & Young does this… They map to Verified Group Scorecard…
Clarity of Purpose – How is it measured? (Open or Private, Description, Image, Info Tab Completion, Quality of Info?)
Leader Engagement (Identified Leaders – link or on info tab, % of leaders who have posted or replied in the quarter, average weekly activity (involvement from leaders))
Community Manager Engagmenet (Managers listed on info tab, trained, average weekly involve, # unanswered requests)
Diversity of Participation (# unique posters within group, group size, percent of members participating, % posts with replies)
Business Value - #Help requests ‘tagged’, #yammerwin, - using tags to match this?
A social business is one that recognises that its greatest value is how its people are connected to each other and how in turn they are connected to the people they serve inside and outside the business. It’s one that truly recognises the value of simply bringing people together and giving them an outcome you want them to achieve. Social tools such as Yammer replicate the experience we have in our personal lives with social media and spreads it throughout work.
For example, a hamburger chain in the US recently introduced social sharing within the company, empowering local store managers to create and share ideas on how to get customers to spend more at the bar to reverse flagging profits. Soon stores began to put experiments into place. Turnover noticeably improved. Even better, the stores that experimented also reported lower staff turnover. You ask your employees to help you solve a problem, you get them aligned – and it turns out they’re a lot more effective and engaged.
Two hyphens prevent signatures from posting to Yammer, you don’t need your signature on Yammer as confidentiality is implied due to the usage policy and your contact information is on your profile. If you have images in your signature email treats them as attachments and they will still be posted to Yammer.
Your Companies Key Differentiators
What makes your company different? What makes your company stand out? Let’s say our fake company has four key differentiators that seemed to stand out and were referenced by leadership and executives in the organization.
Community Caring
Community Engagement, Involvement & Support
State Of The Art Technology
Technology, Systems & Products Of Large Enterprise Organizations
Incredible Support Staff
Personal Service
High Touch Attention
Strong Customer Relationships
Personal & Professional Sales Staff
It is important to be able to align new initiatives, technologies and business solutions with these differentiators. To try and help visualize this effect the following objectives were broken down based on the differentiators of the business.
Example Company Objectives
Grow Organizational Footprint
Acquisitions
Provide Excellent Customer Service
Promote a Positive Work Culture
Highlight Exceptional People
Have Highly Effective Decision Making
Provide Community Support
Provide Customer-Transparent Support Functions
Have Leadership Greeting Customers By Name
These objectives actually map easily to Social Concepts and Features within SharePoint or within related technology. What follows is a visual map of the organization objectives extrapolated above and the ‘solutions’ or social solutions that might directly, or indirectly help achieve those objectives.