Instructors: Rich Harrington & Amy DeLouise The world of social media is constantly changing and presenting new challenges and opportunities. In this session you’ll learn from two experts about the changes happening in technology and behavior. You’ll also gain insight into top trends and learn how to adjust your strategy to make stronger connections with your online audience. This session is fast paced and filled with best practices.

1. Emerging Social Media
Trends You Need To Know
Richard Harrington | RHED Pixel
Amy DeLouise | Brand Strategist & Digital Storyteller
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2. Agenda
■ Learn from two experts about the changes happening in
technology and behavior
■ Gain insight into top trends
■ Learn how to adjust your strategy to make stronger
connections with your online audience

3. Amy DeLouise
■ Scriptwriter/Director/Producer
■ Brand Consultant
■ Marketing Blogger
■ lynda.com Author
■ Speaker/Facilitator

4. Getting In Touch
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amydelouise
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+AmyDeLouise

5. Richard Harrington
■ RHED Pixel — Founder
■ Piqsure — Entrepreneur
■ Photofocus — Publisher
■ Director & Editor
■ Photographer

6. Getting In Touch
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RichHarringtonStuff
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7. twitter.com/
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Content Creation Experience

8. Client Roster
■ Apple
■ Adobe Systems
■ Cisco
■ Google
■ Microsoft
■ National Foundation for
Credit Counseling
■ Children’s National
Health System
■ Federal Express
■ US Dept. of Agriculture

9. Topics Covered
■ Technology
■ Photography
■ Design
■ Fashion
■ Health
■ Parenting
■ College Admissions
■ Mobile Computing
■ Education
■ Fundraising
■ Fitness
■ Presentation Skills
■ Employment
■ Travel

10. I WanT,
wHat I Want,
when I want it!

11. twitter.com/
rhedpixel
Access to the Internet
twitter.com/
brandbuzz

12. Internet Users in US
Men 87%
Women 86%
Age 18–29 97%
Age 30–49 93%
Age 50–64 88%
Age 65+ 57%
Source:Pew Internet Life

13. Internet Users in US
EDUCATION
High School Grad 76%
Some College 91%
College+ 97%
Source:Pew Internet Life

14. Internet Users in US
INCOME
Less than $30,000 77%
$30,000–$49,000 85%
$50,000–$74,999 93%
More than $75,000 99%
Source:Pew Internet Life

15. Internet Access is Everywhere
% With Internet Access From Any Location (12+)
100
75
50
25
0
88 89
81 81 82 83 85 84
72 75
62
55
50
1999 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
http://www.edisonresearch.com/Infinite_Dial_2012.pdf

16. High-Speed Access at Home
% Who Have Broadband/Dial-Up Internet Access at
86 89 82 84
8 8
15 13
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
100
75
50
25
0
76
69
58
48
37
28
21
20
28
38
48
60
68
78
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Dial-Up Broadband

18. Top 10 Countries by Number
of Internet Users
Rank Country Internet Users Population %
1 China 420,000,000 31.8%
2 United States 234,372,000 76.3%
3 Japan 95,979,000 75.5%
4 India 81,000,000 7.0%
5 Brazil 72,027,700 36.2%
6 Germany 61,973,100 75.3%
7 United Kingdom 46,683,900 76.4%
8 Russia 45,250,000 32.3%
9 France 43,100,134 69.3%
10 South Korea 37,475,800 77.3%
http://www.edisonresearch.com/Infinite_Dial_2012.pdf

19. Top 10 Countries by Percentage
of Internet Users
Rank Country Internet Users Population %
1 Iceland 285,700 93.2%
2 Norway 4,235,800 90.9%
3 Greenland 52,000 90.3%
4 Sweden 8,085,500 89.2%
5 Netherlands 14,304,600 85.6%
6 Denmark 4,629,600 84.2%
7 Finland 4,382,700 83.5%
8 New Zealand 3,500,000 83.1%
9 Australia 17,033,826 80.1%
10 Luxembourg 387,000 78.7%
http://www.edisonresearch.com/Infinite_Dial_2012.pdf

21. The Rise in Tablets
TREND ONE
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22. Tablet Ownership
16%
12%
6%
6%
3%
1%
11% 14% 17%
2012 2013 2014
Arbitron iPad only Both Non-iPad

23. Personal
Electronic
Devices
(PEDs)

24. Tablet Ownership
50%
40%
30%
20%
10%
0%
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14
Pew Internet Life
42%
34%
24%
8% 10%
3%

25. E-Reader Ownership
40%
32%
24%
16%
8%
0%
May-10 May-11 Dec-11 Nov-12 Sep-13 Jan-14
Pew Internet Life
32%
24%
19%
10%
12%
4%

35. twitter.com/
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Opinion of the Internet
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36. Internet is Most Essential Delivery Vehicle
% Saying the Internet Is the Most Essential Medium to Their
Lives
46
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
100%
75%
50%
25%
0%
33
20
2002 2007 2012

37. Internet is Most Essential Delivery Vehicle
% Saying the Internet Is the Most Essential Medium to Their
Lives
33
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
100%
75%
50%
25%
0%
68
12–34 35+

38. Give Up TV Before Smartphones
TV or Smartphone – Which would you be more
willing to eliminate?
http://www.edisonresearch.com/Infinite_Dial_2012.pdf
Eliminate iPhone or TV
6%
36%
58%
Eliminate TV Eliminate iPhone Don’t Know
Eliminate Smartphone or TV
2%
40%
58%
Eliminate TV Eliminate Smartphone Don’t Know

39. Why Aren’t
People Online?
■ 15% of American adults do not use
the internet at all
■ 9% of adults use the internet but not
at home
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/

40. Why Aren’t
People Online?
■ 34% of non-internet users think the
internet is just not relevant to them,
saying they are not interested, do not
want to use it, or have no need for it.
■ 32% of non-internet users cite
reasons tied to their sense that the
internet is not very easy to use.
These non-users say it is difficult or
frustrating to go online.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/

41. Why Aren’t
People Online?
■ They are physically unable, or they
are worried about other issues such
as spam, spyware, and hackers. This
figure is considerably higher than in
earlier surveys.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/

42. Why Aren’t
People Online?
■ 19% of non-internet users cite the
expense of owning a computer or
paying for an internet connection.
■ 7% of non-users cited a physical
lack of availability or access to the
internet.
http://www.pewinternet.org/2013/09/25/whos-not-online-and-why/

44. The Addiction Called Social Media
TREND TWO
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48. Social Media Outlets
■ Twitter
■ Facebook
■ Google+
■ LinkedIn

49. Creator’s Networks
■ Instagram
■ Pinterest
■ Flickr
■ Vimeo
■ YouTube
■ Vine

52. Social Media Usage 2013—2014
9%
13% 13%
17% 16% 19%
22%
58%
3% 0%
10%
15%
12% 12%
17%
58%
Facebook LinkedIn Instagram Google+ Twitter Pinterest Snapchat Vine
2013 2014 Edison Research

53. Social Media Usage 2012—2013
18% 17%
22% 21%
71%
13%
15% 16%
20%
67%
Facebook LinkedIn Pinterest Twitter Instagram
2012 2013 Pew Internet

54. Have a Profile on a
Social Networking Site
100%
75%
50%
25%
0%
29
43
58
73
80
83 86
12–17 18-24 25-34 35-44 45-54 55-64 65+
Edison Research

56. News Consumption
reddit
Twitter
Facebook
Google Plus
Tumblr
YouTube
LinkedIn
Instagram
13%
13%
20%
30%
29%
52%
47%
62%
0 0.25 0.5 0.75 1
Pew Internet

58. twitter.com/
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Information Gatekeepers
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59. Information Gatekeepers
■ 1871: Western Union controls 90 percent of U.S.
telegraph traffic.
■ 1947: 97 percent of the country’s radio stations are
affiliated with one of four national networks.
■ 1969: Viewership for the three nightly network newscasts
hits an all-time high, with 50 percent of all American
homes tuning in.

60. Information Gatekeepers
■ 1997: About half of all American homes with Internet
access get it through America Online.
■ 2002: Microsoft Internet Explorer captures 97 percent
of the worldwide browser market.
■ 2014: Amazon sells 63 percent of all books bought
online—and 40 percent of books overall.

62. People Are Looking for Privacy
TREND THREE
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63. Americans Lack Control
■ 91% of adults agree that consumers have lost control over how
personal information is collected and used by companies.
■ 88% of adults “agree” or “strongly agree” that it would be very
difficult to remove inaccurate information about them online.
■ 80% of those who use social networking sites say they are
concerned about third parties like advertisers or businesses
accessing the data they share on these sites.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

64. Americans Lack Control
■ 70% of social networking site users say that they are at least
somewhat concerned about the government accessing some of
the information they share without their knowledge.
■ 80% of adults “agree” that Americans should be concerned
about the government’s monitoring of phone calls and internet
communications.
■ 64% believe the government should do more to regulate
advertisers.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

65. Americans Lack Control
■ 61% of adults “disagree” or “strongly disagree” with the
statement: “I appreciate that online services are more efficient
because of the increased access they have to my personal
data.”
■ 55% “agree” or “strongly agree” with the statement: “I am
willing to share some information about myself with companies
in order to use online services for free.”
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

73. Americans Feel Insecure
■ 81% feel “not very” or “not at all secure” using social media
sites when they want to share private information with another
trusted person or organization.
■ 68% feel insecure using chat or instant messages to share
private information.
■ 58% feel insecure sending private info via text messages.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

74. Americans Feel Insecure
■ 57% feel insecure sending private information via email.
■ 46% feel “not very” or “not at all secure” calling on their cell
phone when they want to share private information.
■ 31% feel “not very” or “not at all secure” using a landline phone
when they want to share private information.
http://www.pewinternet.org/2014/11/12/public-privacy-perceptions/

79. twitter.com/
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Consider Terms of Service
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80. ■ 48 hours of video are uploaded every
minute, resulting in nearly 8 years of
content uploaded every day
■ Over 3 billion videos are viewed a
day
■ More video is uploaded to YouTube
in one month than the 3 major US
networks created in 60 years
YouTube Statistics

81. sublicenseable
transferable
without limitation

84. Streaming Services are Booming
TREND FOUR
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85. SiriusXM
■ More than 100 live channels
■ Uninterrupted music, sports, and talk
radio
■ Fresh audio experience, every time
they board

87. Internet Audio Brand Awareness
Pandora
iHeartRadio
iTunes Radio
Rhapsody
Spotify
Google Play
Slacker
Radio.com
TuneIn
Last.fm
14%
14%
10%
8%
28%
24%
40%
48%
47%
70%
0 0.25 0.5 0.75 1
The Infinite Dial — Edison Research

89. % Who Have Listened to Online
Radio in Last Month
50%
40%
30%
20%
10%
0%
45% 47%
39%
34%
27% 27%
21% 20% 21%
17% 16% 15%
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
The Infinite Dial — Edison Research

90. Online Radio Listening in a
Car Via Cell Phone
30%
24%
18%
12%
6%
0%
26%
21%
17%
11%
6%
2010 2011 2012 2013 2014
The Infinite Dial — Edison Research

91. % By Age Group Who Have Listened
to Online Radio in Last Month
80%
64%
48%
32%
16%
0%
21%
50%
75%
12-24 25-54 55+
The Infinite Dial — Edison Research

92. Internet Audio Consumption
Computer
Smartphone
Tablet
TV
Audio System
2%
12%
34%
67%
66%
0 0.25 0.5 0.75 1
The Infinite Dial — Edison Research

94. Own TV Connected to Web
49% 51%
Yes No
The Infinite Dial — Edison Research

96. Technology Hard to Give Up
60%
50%
40%
30%
20%
10%
0%
10%
17%
35% 34%
46% 44%
Internet Cell Phone Television Email Phone Social Media
http://www.pewinternet.org/2014/02/27/the-web-at-25-in-the-u-s/

97. % Who Have Watched Internet
Video Programming From YouTube
50%
38%
25%
13%
0%
Last Month Last Week
37
44
37
45
31
41
28
38
23
34
14
21
7
12
2007 2008 2009 2010 2011 2012 2013
The Infinite Dial — Edison Research

100. Amazon
Instant Video
■ More than 100,000 movies and
TV episodes
■ Rent or purchase
■ Not limited to Kindle platform
■ Prime Instant Video

105. Social Teens Are Mobile
TREND FIVE
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106. Teens and Mobile Apps
■ 58% of all teens have downloaded apps to their cell
phone or tablet computer.
■ 51% of teen apps users have avoided certain apps due
to privacy concerns.
■ 26% of teen apps users have uninstalled an app
because they found out it was collecting personal
information that they didn’t wish to share.
http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/

107. Teens and Mobile Apps
■ 46% of teen apps users have turned off location tracking
features on their cell phone or in an app because they
were worried about the privacy of their information.
■ Among teen apps users, girls are considerably more
likely than boys to say they have disabled location
tracking features (59% vs. 37%).
http://www.pewinternet.org/2013/08/22/teens-and-mobile-apps-privacy/

108. Location Tracking & Teens
Have Turned Off Location Tracking Features.
46% 47%
59%
http://www.pewinternet.org/2013/08/22/main-findings-3/
100%
80%
60%
40%
20%
0%
37%
46%
All App Downloaders Boys Girls Ages 12—13 Ages 14—17

109. Social Teens
■ Facebook
■ 94% of teen social media users said they had a
Facebook profile
■ 81% said that Facebook is the profile they use
most often

110. Social Teens
■ Twitter
■ 26% of teen social media users use Twitter
■ 7% said Twitter was their main profile
■ Instagram
■ 11% of teen social media users use Instagram
■ 3% said Instagram was their main profile

119. Smartphones on the Rise
TREND SIX
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120. The Invention
of Mobile
In 1983, the first commercial wireless
call was placed with a Motorola
DynaTac.
The phone cost $3,995, weighed over
2.5 pounds, and was 10 inches tall
(without the antenna).

121. Smartphone Growth
70%
56%
42%
28%
14%
0%
61%
53%
44%
31%
14%
10%
160
Million
2009 2010 2011 2012 2013 2014
The Infinite Dial — Edison Research

122. Smartphones by Age
1%
1%
1%
0%
0%
12–24 25–54 55+
36%
68%
78%
25%
68% 64%
19%
53%
61%
2012
2013
2014
The Infinite Dial — Edison Research

123. Passion for a Platform
% Who “Love” Platform/Device
iPhone
iPad
Android Phone
iPod
Blackberry
Cell Phone
36%
32%
53%
49%
46%
66%
0 25 50 75 100
The Infinite Dial — Edison Research

124. Top Smartphone Platforms
3 Month Avg. Ending Apr. 2014 vs. 3 Month Avg. Ending Jan. 2014
January-14 April-14 Point Change
Total Subscribers 100% 100% N/A
Google 51.7% 52.5% 0.8%
Apple 41.6% 41.4% -0.2%
BlackBerry 3.1% 2.5% -0.6%
Microsoft 3.2% 3.3% 0.1%
Symbian 0.2% 0.2% 0%
Source: comScore MobiLens

125. Top 15 Properties
1 Google Sites 89.4%
2 Facebook 86.6%
3 Yahoo Sites 86.2%
4 Amazon Sites 69.0%
5 AOL, Inc. 56.9%
6 Microsoft Sites 52.6%
7 Apple Inc. 51.1%
8 Turner Digital 46.9%
9 Pandora.com 46.5%
10 Wikimedia Foundation Sites 43.7%
11 Glam Media 38.0%
12 CBS Interactive 37.2%
13 eBay 36.8%
14 Weather Company, The 34.2%
15 Gannett Sites 31.3%
Source: comScore MobiLens

126. Top 15 Apps
1 Facebook 77.6%
2 Google Play 52.4%
3 YouTube 49.7%
4 Google Search 48.9%
5 Pandora Radio 46.4%
6 Apple App Suite 45.0%
7 Gmail 43.5%
8 Google Maps 41.6%
9 Yahoo Stocks 30.7%
10 Instagram 27.5%
11 Yahoo Weather Widget 27.0%
12 Facebook Messenger 24.5%
13 Apple Maps 24.2%
14 Twitter 22.8%
15 The Weather Channel 21.4%
Source: comScore MobiLens

127. Cell Phone Activities
Send or Receive Text Messages 81%
Access the Internet 60%
Send or Receive Email 52%
Download Apps 50%
Location Based Information 49%
Listen to Music 48%
Video Calls 21%
Check In 8%
Source: Pew Internet

129. Geolocation Services
TREND SEVEN
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142. Branded Content is Growing
TREND EIGHT
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144. Vast Majority Say Commercials Are a
Fair Price to Pay For Free Content
5%
20%
75%
Yes
No
Don't Know

149. Paid for Content
■ 65% of internet users pay.
■ 33% of internet users have
paid for digital music online
■ 33% have paid for software
■ 21% have paid for apps for
their cell phones or tablet
computers
■ 19% have paid for digital
games
■ 18% have paid for digital
newspaper, magazine, or
journal articles or reports
■ 16% have paid for videos,
movies, or TV shows
Pew Internet

150. Paid for Content
■ 15% have paid for
ringtones
■ 12% have paid for digital
photos
■ 11% have paid for
members-only premium
content from a website that
has other free material on it
■ 10% have paid for e-books
■ 7% have paid for podcasts
■ 5% have paid for tools or
materials to use in video or
computer games
Pew Internet

153. Here On Biz

157. Insane Human Curling

158. http://youtu.be/4ba1BqJ4S2M

161. Podcasting is Back
TREND NINE
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162. What is
Podcasting?
Podcasting is distributing
highly targeted,
syndicated programs
(shows) over the Internet
in an audio or video
format that interested
audiences can subscribe
to.

164. ■ Special interest radio & TV
■ Software training
■ Redistribute existing shows
■ Distance learning
■ Brand extension
■ Public awareness
Uses for Technology

168. ■ RSS (Real simple syndication) is the feed
that provides subscription based content
using XML code.
■ Subscribers can set their software (such
as iTunes) to automatically download a
new episode when available.
■ Subscribers can build an index of shows
and episodes on their computer as well
as their portable media devices to watch
whenever and wherever they want.
What is Podcasting?

169. ■ Opt-in audience.
■ Time shifting
■ Emerging technology with little
competition.
■ Can target and track niche markets.
■ Provides “walk away” brand extension.
■ Viral communications medium...
Good content is shared freely.
Benefits of Podcasting

170. ■ National Public Radio
■ Public Broadcasting Service
■ ABC – CBS – NBC
■ BBC – CNN – Associated Press
■ MTV – ESPN – VH1 – HGTV
■ New York Times
■ Wall Street Journal
■ Washington Post
Who’s Podcasting?

171. ■ National Geographic
■ Discovery Channel
■ White House
■ The Pentagon
■ National Park Service
■ US Treasury Department
■ Political Candidates
Who’s Podcasting?

172. Podcasting Reach
30%
25%
20%
15%
10%
5%
0%
30%
27%
29%
25%
22% 23%
18%
13%
11%
2006 2007 2008 2009 2010 2011 2012 2013 2014

173. Podcast Consumption
2013
65%
35%
2014
47%
53%
Portable
Computer
The Infinite Dial — Edison Research

174. Vast Majority Say Commercials Are a
Fair Price to Pay For Free Content
5%
20%
75%
Yes
No
Don't Know
Pew Internet Life

175. % Who Have Listened to a
Podcast in the Last Month
15%
10%
5%
0%
15%
12%
14%
12% 12%
11%
9%
2008 2009 2010 2011 2012 2013 2014
The Infinite Dial — Edison Research

176. Podcast Consumption
11%
10%
16%
20%
21%
22%
One Two
Three Four or Five
Six to Ten Eleven or More
The Infinite Dial — Edison Research

178. 7 Rules for Social
Media
Some of My Guiding Principals

179. Be Genuine

180. Be Well-Rounded

181. Be Passionate

182. Be Respectful

183. Be an Expert

184. Be Involved

185. Be Consistent

186. I WanT,
wHat I Want,
when I want it!

189. Getting In Touch
twitter.com/brandbuzz
www.linkedin.com/in/
amydelouise
amydelouise.com
vimeo.com/amydelouise
plus.google.com/
+AmyDeLouise

190. Getting In Touch
twitter.com/rhedpixel
facebook.com/
RichHarringtonStuff
plus.google.com/
+RichardHarrington/
linkedin.com/in/
richardharrington
RichardHarrington.com
vimeo.com/rhedpixel
www.pinterest.com/
rhedpixel/
kelley@rhedpixel.com

191. Emerging Social Media
Trends You Need To Know
Richard Harrington | RHED Pixel
Amy DeLouise | Brand Strategist & Digital Storyteller
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