Presentation from Google Mobile Leadership Program. Google Indonesia

1. THE MOBILE MARKET

2. Malaysia
The Mobile Market
APAC trendsConsumer Behavior Indonesia

3. MalaysiaIndonesia
APAC Trends

4. MalaysiaIndonesia
The Mobile Market
WHAT WORKED WELL IN THE PAST…MIGHT NO LONGER WORK TODAY

5. APAC is the largest and fastest growing smartphone market in the world, taking
more shipments than the rest of the world combined
Global smartphone shipments, millions
Source: Canalys
Annualsmartphoneshipments(M)

6. Mobile usage is exploding in APAC
The average user spends 2.5 hrs/ day on their smartphone
APAC countries
Average time spent on smartphone/day, minutes
Source: Millward Brown

7. There are over 1.2B people connected to the internet in APAC
1,217
300
299
292
273
234
841
150
232
88
61
107
Worldwide internet users by region
Source: eMarketer

8. Consumers now rely on an increasing amount of information
to support & refine decision making throughout the purchase journey
Source: TNS Shopper Study
Average number of information sources used by consumers
Restaurants
CPG (health & beauty)
Credit cards
Travel
Insurance
Automotive
5.8
7.0
8.6
10.2
11.7
18.2

9. This is not a distant global possibility but a local, near term opportunity
“Smartphones and tablet
computers are expected to boost
online retail sales in APAC to
>$400B a year by 2018”
Euromonitor
Source: Euromonitor; Channel News Asia
X 2.3
(c.20% Y/Y)
$186B
2013 2018
$428B

10. MalaysiaIndonesia
Consumer Behavior Indonesia

11. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

12. Sources: Indonesia Market Research 2014 from UC Web
Included in
this study
50%smartphone
penetration expected
by the end of 2015
Mobile Market In Indonesia – The Context

13. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

14. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

15. Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

16. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

17. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

18. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

19. Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

20. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

21. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

22. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

23. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review

24. Total Weekdays Weekends
Meet the New Media Consumer in Indonesia
Sources: Meet the New Media Consumer 2014 - Indonesia Nielsen Review