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Start VR New Caledonia Case Study

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New Caledonia Tourism commissioned StartVR to develop an engaging and innovative VR campaign to entice potential visitors and travellers

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Start VR New Caledonia Case Study

  1. 1. Start VR is a full service content and production studio, committed to the creation of beautiful, immersive virtual reality experiences. VIRTUAL REALITY CASE STUDY NEW CALEDONIA TOURISM BOARD
  2. 2. THE BRIEF NEW CALEDONIA TOURISM BOARD The island of New Caledonia in the Pacific Ocean is not as well know as some of its neighbours. The Tourism Board had noticed virtual reality was successfully being used by travel companies such as Thomas Cook to give potential tourists an insight in to what their real holiday could look like. They asked Start VR to propose an interactive VR user experience, using 360 video to showcase New Caledonia’s exotic attractions from never seen before perspectives.
  3. 3. A VIRTUAL TASTE USER EXPERIENCE Start VR designed a VR application that combined 360 video footage with an immersive, interactive user experience that was delivered on the Samsung Gear and Google Cardboard. VR Entry menu Titles lead to different 360 videos User Experience Design Mobile Integration with PPC Available on Samsung Gear / Oculus Store Branded Cardboard
  4. 4. ENTRY MENU USER INTERFACE The Start VR Graphics, Unity and App Development team designed a custom application interface that gave users the ability to explore different parts of the island.
  5. 5. IMMERSION PRESENCEAGENCY EMBODIMENT STORYBOARD THE VR NARRATIVE The VR app provided twelve scenes of immersive, sensory and interactive content experiences that users unlocked as they ‘moved’ around the island.
  6. 6. FILM 360 VIDEO Start VR scripted and filmed twelve, 360 videos which allow the user to experience the island from unique perspectives, hear compelling stories from locals, explore private paradise beaches and gardens; be awed by the natural beauty, and appreciate the cosmopolitan New Caledonia lifestyle.
  7. 7. MOBILE INTEGRATION PUBLISHING / ANALYTICS Users that do not have a Gear VR headset can download the New Caledonia app via iOS or Android and also watch the videos.
  8. 8. E-COMMERCE DIRECT RESPONSE By activating the ‘VR’ on button, anyone with an iPhone or Android phone can take a virtual tour of your chosen destination with a Google Cardboard, then within in the app users can link directly to search for flights.
  9. 9. OFFLINE INTEGRATION IN FLIGHT SALES / ENTERTAINMENT The New Caledonia VR content was made available to Qantas Business Class passengers
  10. 10. PAID MEDIA DISTRIBUTION 360 VIDEO DISPLAY Start VR has partnered with Omnivirt to deliver a 360 video player that can be integrated with rich media units.
  11. 11. BRANDED ENTERTAINMENT Immersive 360 storytelling & VR Film Production TV companion VR content Virtual 360 site tours Room scale event / conference activations Product launches in VR Experiential VR NEW CALEDONIA TOURISM VR APPLICATIONS Startgate CMS CGI Animation Bespoke VR application development Immersive learning & education Off-plan visualisation VR PUBLISHING Startgate White Label App User Analytics / Heatmap Video 360 Video Paid Distribution START VR WORK WITH US
  12. 12. 360 VIDEO / VR PRODUCTION We script, storyboard and shoot live action or create custom worlds with CGI animation in monoscopic or stereoscopic 360 panoramic video POST PRODUCTION AND VFX Video sources are stitched, graded have 3D and 2D visual effects added. Content is compressed for optimal delivery. SOFTWARE DEVELOPMENT Content is developed, optimised and packaged for delivery across mobile and desktop virtual reality platforms. PUBLISH AND DISTRIBUTE Via Startgate, final experiences are packaged, marketed and distributed for optimal engagement across chosen VR devices and mobile marketplaces. START VR STUDIO
  13. 13. BRAND BENEFITS OF VR Immersive User Experience 100% attention - no distractions High dwell time Good fit for branded content Visceral & Emotive: High brand recall Generates social media / PR buzz Personalisation Interactive and on-demand
  14. 14. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS MAJOR VR PLATFORMS CUSTOM & TEMPLATE MENU PREVIEW & CATEGORIES PRODUCT OVERVIEW FORMATS
  15. 15. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS PRODUCT OVERVIEW FORMATS PORTRAIT NAVIGATION 360° MAGIC WINDOW CARDBOARD ON/OFF SWITCH
  16. 16. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS PRODUCT OVERVIEW FORMATS MULTIPATH NARRATIVE TELEPORTATION SELF PUBLISH
  17. 17. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS PRODUCT OVERVIEW FORMATS CUSTOM CALL TO ACTION PUSH NOTIFICATIONS SOCIAL SHARING
  18. 18. 3D VIEW / 2D MOBILE / AUTHOR / PROMOTE / INSIGHTS PRODUCT OVERVIEW FORMATS VIDEO HEATMAPS ENGAGEMENT ANALYTICS
  19. 19. RHIANNON MONKS RHIANNON@STARTVR.CO SYDNEY / LONDON / SAN FRANCISCO WANNA SEE A DEMO…?

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