1. How did you Attract/Address
your audience?
Evaluation 5- Rhianna Griffin
2. Film links
• Our film mirrors the film sinister in a lot of it’s aspects. For example the use of children as the
victims- our clown takes children in to the woods, part of the enigma is what he does with
the children once he has them there. In sinister there appears to be a build up of little
children recruited by the main protagonist (Mr Boogie) Furthermore we hoped to re create
the tension built by use of music in sinister, we believed their use of sound to be very
effective in creating the mood needed for the opening of a thriller.
• A great example from sinister is the unexpected cutting sounds of a lawn mower. A sense of
unease is supposed to be created in a thriller- sinister very successfully carries this out
therefore we aimed to mirror a lot of their techniques in our opening of a thriller.
• Comparatively Sinister uses intense violent scenes throughout which gives It the rating of a
15, in our thriller we aimed to create a rating of 12 therefore our thriller should have a
different feel to sinister- less play on violence and more use of setting up enigmas and not
showing too many violent happenings.
3. Attracting/Addressing our
audience
• As the marketing of our film would play a major role in its ultimate success, with our
substantial budget we could use a variety of means of advertisement, however from research
we know the most successful means of marketing is through social networking. Especially as
our target audience is that of the younger generation. Never young person now will have
access to a social networking site- the most relevant now we believe to be twitter and
instagram therefore we created two accounts under the name of our production company to
promote our film online.
• We will continue to promote our social networking accounts through personal shout outs
and follow backs to increase the backing ad recognition of our company. Also to build a
relationship of our company with the potential audience of our thriller.
4. Genre conventions
• When creating the film we had to remember to keep within the codes and
conventions of a thriller in order to class it as so. Although in a thriller it is possible
to play about with stereotypes- give an atypical representation which could
effectively convey fear and an even more uneasy tone as it goes against
convention- the audience don’t expect it.
• However we decided to play out the stereotype of an innocent girl being the
target, this is common in thrillers as a young girl has no means of protecting
herself, she’s innocent and naïve to the dangers around her. Often you see in
thrillers the child being converted in to something more terrifying after being
captured, for example in the woman in black the children come back as almost
zombie like creatures and threaten the main male character played by Daniel
Radcliff by means of supernatural power.
• Similarly the final part of our opening you see the girl turning around with scary
make up similar to the clowns. This is effective in terrifying the audience as young
girls are presented as innocent- if they were to possess supernatural powers they
would most likely go undetected by an every day person.
5. Music Conventions ♫
• We found music was a vital part of creating a successful thriller as it
builds tension through the use of disequilibrium. For example a
viewer may feel relaxed then a sudden change in the type of music
for example a drum noise would shock them and they would no
longer feel like they can predict the storyline bring about feelings of
fear. A sense of mystery is a key convention to thriller’s and music
can help to create that.
• In our thriller we took influence from the film sinister and the way it
uses sound effects for example the noise of chain saws. We used
sudden drum noises when the clown appeared on screen, this
makes the viewer jump and creates feelings of unease and that
something bad is going to happen- it indicates to the viewer that
the given character is evil.
♪
6. Analysis of the Initial poster
The initial identity of the victim is of a normal
school girl in this poster, however in our final
poster the identity of her is changed and
possessed. Also the clown’s appearance is
revealed on this poster- this may be why the
students we asked preferred the other poster
as they like a sense of mystery. This creates
more anticipation for the thriller as they will
finally find out what the criminal looks like.
The final poster that I will analyze on the
next slide uses close up shots of both the
protagonists in our thriller compared to
this poster which places more emphasis
on the background. As the park is not
necessarily seen as a mysterious or scary
location the audience were most likely to
be excited about the other poster as it
includes the woods a convention of
thriller films as a location and typically a
place of mystery and where abnormal
things may happen.
7. Analysis of the final teaser poster
The quote gives the onlooker a reliable opinion
on what the film is like. This can build
anticipation if it is a highly rated film- using a site
such as ‘The Times’ Will most likely attract the
target audience as they will trust the review. Also
as we used the quote will ‘Scare the hell out of
you’ this will attract the audience as it hits the
conventions of a thriller and is what ultimately
an audience watching a thriller wants and
expects to see from this type of film.
We chose this font specifically for the title of our
thriller as it links with the word ‘Crazed’ in the fact
it looks like writing used in an asylum.
Furthermore it is very edgy, this is similar to cape
fear where the font is jagged that connotes
disequilibrium. This is going to attract our target
audience as they want to be made to feel uneasy
watching Crazed. We chose the colour red due to
its symbolic nature of blood, danger and this
entices the viewer into wanting to watch our
thriller.
